Richard Branson has set a record at LinkedIn by becoming the first "LinkedIn Influencer" to have more than 1 million followers.
"Our data shows that [Branson is] popular with everyone from entrepreneurs to HR workers and in industries ranging from tech to construction," LinkedIn Executive Editor Daniel Roth said. "The only continent where he doesn't have a single follower is Antarctica."
The founder of the large Virgin empire boasts twice the number of followers as his nearest competitor in the form of the U.S. President, Barack Obama.
LinkedIn launched its Influencer program six weeks ago in order to allow a select amount of users to write content on the site. Roth said the program has been a "huge success," with 6 million total following relationships, as well as nearly 1,400 articles being posted.
Roth pointed towards Branson's five tips for starting a successful business post, which has nearly 500,000 page views, accompanied by his 197-word article suggesting that happiness is the best measure of success -- it managed to garner nearly 3,500 comments.
"Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticise, communicate freely, and respect each other," Branson wrote on one of the posts that focused on why one should treat their companies like family.