LG Going Into OLED TV Production in July
Despite another quarterly loss, LG Display is pushing forward with the 55-inch OLED TV, going into limited production in July.
LG Display said on Friday that the company plans to start production of its 55-inch OLED TV (55EM960V) sometime in July. The news arrived during the company's 4Q12 report which revealed an operating loss of 144.8 billion won ($129.3 million), its fifth consecutive quarterly loss.
Yet despite the loss, LG's numbers seem to be improving. The company saw a 492 billion won loss in the previous quarter and a 387 billion won loss a year ago. LG is a key panel supplier of Apple's iPad and iPhone as well as Amazon's Kindle Fire tablet, all three of which helped boost sales during the 2011 holiday season.
But given that LCD demand will remain subdued from now until at least March due to a weak global economy and low seasonal demand, the total shipments for the first quarter of 2012 will be similar to the fourth quarter of 2011. Prices are expected to remain stable, said James Jeong, Chief Financial Officer of LG Display.
"Going forward, LG Display is confident about its ability to maintain its leadership with a host of differentiated products in the global display sector even in a rapidly changing market and well positioned to achieve an early turnaround," Jeong said.
LG will reportedly invest 4 trillion won (around $3.5 billion) this year into the OLED technology. Once production of the 55-inch OLED TV begins in July, LG expects to initially produce a conservative 8,000 substrates (8G) per month -- or around 48,000 OLED TV panels. Plans for a large-scale 2013 production won't be made until 3Q12 after the company evaluates consumer acceptance and feedback.
LG's 55-inch OLED TV made its debut earlier this month at CES 2012, sporting passive 3D and a Full HD resolution. It weighed around 16 pounds and had a thickness of less than 4-mm. LG said that it was based on its Oxide TFT (which replaces Amorphous Silicon with a cheaper Oxide) White-OLED (WOLED) panel with color filters (RGBW).
The 55-inch OLED TV is expected to cost around $8,000 USD initially, and then drop down to around $4,000 USD in 2013.
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Very cool. I'm glad LG is pushing OLED as opposed to just 3D or LED (both which are stop gaps). My only question, does OLED add another color or something (like those Sharp commercials about adding yellow)? If so, is there content that can take advantage of this?
It's like 8-bit vs 10-bit panels, no?
I'm sure there will be added benefits such as much deeper blacks and a sharper looking picture right?
Blacks are definitely deeper since there is no back light to bleed through. Each pixel emits its own light, or in the case of black, no light. Comparing my AMOLED Samsung phone with the iPhone, mine is so much richer and vibrant in color. I'm sure OLED TVs will be the same compared to standard LCD TVs.
Blacks are definitely deeper since there is no back light to bleed through. Each pixel emits its own light, or in the case of black, no light. Comparing my AMOLED Samsung phone with the iPhone, mine is so much richer and vibrant in color. I'm sure OLED TVs will be the same compared to standard LCD TVs.
So what comes after OLED TVs?
IMO it's too expensive, even for Apple standards.
Better stick for LED for the next years.
I saw Sony's OLED screens at last years NAB (National Association of Broadcasters) in Vegas, and I was VERY impressed... and then I saw the $26,000 price tag. Granted those Sony OLED screens were professional quality screens, but I am glad to see that consumer quality screens are significantly cheaper.
Still too pricey for me though.
Very cool. I'm glad LG is pushing OLED as opposed to just 3D or LED (both which are stop gaps). My only question, does OLED add another color or something (like those Sharp commercials about adding yellow)? If so, is there content that can take advantage of this? It's like 8-bit vs 10-bit panels, no? I'm sure there will be added benefits such as much deeper blacks and a sharper looking picture right?
The short answer is yes, it delivers "more color". The color gamut for OLED is greater than 100% NTSC. The average LCD is 80% NTSC, with pricier LCDs at best getting 90% NTSC.
What does that mean? Well, the color range produced by LCDs is less than the color range produced by tube based displays. Yes, that's true, believe it or not. OLED has the capability to produce a greater color range than even tube TVs.
In my opinion, OLED is definitely a step forward, and where the future of display technology currently lies.
Back in the 90's people would gladly pay $4000 for a modern living room quality television (crt old stuff). Now you get the world on a peice of plastic for the same amount. Just putting things into perspective on the price. Although it is alot to pay for a tv now-a-days.
if they make a 24in 1920x1200 monitor for the pc with a built in tv tuner, i would buy it in a heart beat if its under 600$
i miss having the deep blacks of my crt... dont miss the headaches or the 1024x768 though (it could do higher, but couldn't read crap on it than.
As sad as it is, I still use a 22" IBM CRT from 2007. The colors are beautiful, and the resolution goes to 2048x1536, which all my games look amazing in. I switched to a 24" Samsung LCD briefly last year, and switched back after a couple of weeks. The colors weren't nearly as good, nor was the clarity.
The RGBW grid in these oleds help to reproduce a wider colour gamut and also help to reduce power consumption by 3/4 on a purely white screen as only the white subpixel has to be lit.
The white allows lighter colours to be reproduced and will not affect the overall brightness of any specific colour just the colours lightness.
The SHARP RGBY screen adds a yellow subpixel as LCD displays have a poor ability to accurately produce vivid yellows and rich golden yellows.
the 4th sub pixels and the overall colours are still produced from the RGB input and interpreted by the display engine being used to reproduce the correct output, you can think of the display output like a multi-colour ink, inkjet printer.
The RGBW grid in these oleds help to reproduce a wider colour gamut and also help to reduce power consumption by 3/4 on a purely white screen as only the white subpixel has to be lit.
But will it have it have a checkerboard pattern like RGBW pentile on LCD's? If so, you can keep it.
But will it have it have a checkerboard pattern like RGBW pentile on LCD's? If so, you can keep it.
Its checkerboard so its all good
I'm a big supporter of the best image possible but my 40 and 55 inch LED 120hz Samsung Tvs look perfect to me now. I dont see buying one of these until 2014 maybe at the earliest and by then something will be out or coming to replace OLED.
I'm a big supporter of the best image possible but my 40 and 55 inch LED 120hz Samsung Tvs look perfect to me now. I dont see buying one of these until 2014 maybe at the earliest and by then something will be out or coming to replace OLED.
besides 3D holographic displays and all that holodec sci fi stuff etc, self-emitting-sub-pixel screens (pixels light themselves) are pretty much the pinnacle of display technology you don't get any better than that.
commented a lot, but i am quite enthusiastic for this technology
You don't know how much I'm waiting for something like this in a 24" package
This is much cheaper than I expected! Now cheap, but it is possible to actually buy one of these if you really want to. Now highend 55" cost 2000-3000$. This means that Oled can be real alternative in 2014 or 2015 to normal led tv.
Cool.
Also 27 inch LCD monitor would be interesting : )
Also 27 inch OLED monitor would be interesting : )
Corrected
@nikorr
if it is using a white oled with rgb filters isn't it really just an oled backlit LCD tv with pixel for pixel accuracy thus negating the bleeding issues normally associated with diffused backlights? (I'm assuming the filters are LCD) That being said, I was at CES and the LG tv is quite phenomenal. I liked it better than the Samsung one. Especially the passive (polarized) 3d as opposed to the active shutter glasses
Great move LG, OLED TV/fold-able TV/transparent TV is way better, more practical than useless 3D TV that force u to wear silly glass that some even require battery to run.
How many backlights are in a high end LED ? 120 ?
OLEDS will have 1 Million+ backlights...
So what comes after OLED TVs?
Well, the next technology to come should be real LED TV (not the LCD fraud they sell as LED today). Samsung calls it Crystal LED (as opposed to Organic LED) to differentiate it from the current marketing gimmick. Its main advantage over OLED as I understand it is durability.
FUCK YEAH LG, START ROLLING OUT THOSE NICE DISPLAYS.
Well, the next technology to come should be real LED TV (not the LCD fraud they sell as LED today). Samsung calls it Crystal LED (as opposed to Organic LED) to differentiate it from the current marketing gimmick. Its main advantage over OLED as I understand it is durability.Well, the next technology to come should be real LED TV (not the LCD fraud they sell as LED today). Samsung calls it Crystal LED (as opposed to Organic LED) to differentiate it from the current marketing gimmick. Its main advantage over OLED as I understand it is durability.
Yeah, organic LEDs have the durability problem, but I think that OLED pixels on TVs are big enough to not suffer a lot from watering down their light as time passes.
And I may add: CCFLs also have a durability problem, and they've been in use from the start.
if they make a 24in 1920x1200 monitor for the pc with a built in tv tuner, i would buy it in a heart beat if its under 600$i miss having the deep blacks of my crt... dont miss the headaches or the 1024x768 though (it could do higher, but couldn't read crap on it than.
It is not that far off....
Yeah, organic LEDs have the durability problem, but I think that OLED pixels on TVs are big enough to not suffer a lot from watering down their light as time passes.
"Durability" is up to 100,000+ hours which is at least as good as current LCD / Plasma screens.
"Durability" is up to 100,000+ hours which is at least as good as current LCD / Plasma screens.
is that all colors or taking into account blue degradation? blue in oled dies faster than others if i remember right, is that takeing into account that?
GUYS GUYS GUYS... today's led tv's are LCD PANELS with LED BACKLIGHTS. LG is starting production of an OLED PANEL Which is The BRIGHT future of tv's and monitors. We are talking about 0.01 ms responce time (lcd tech is 2-16ms) Perfect contrast ratio(OLED panels don't have backlights cause they emit their own light) Superior viewing angles,insane refresh rates(first oled panels will have about 600hz but the technology allows theoreticaly to reach 100.000hz compared to the pitiful 120hz or fake interpolated 240hz of the lcds) It's even better than CRT panels thinner than lcd and blah blah blah...sorry for my bad english, for more info go search on wikipedia: OLED.
@nikorr
LOL, not used to it : )