Yesterday's announcement also included a few words on what Google isn't changing. The company said its commitment to "data liberation" remains unchanged," so users that wish to take their information elsewhere can do so, and assured users that their information wouldn't be shared with third parties without their permission save for exceptional circumstances, such as a court order.
"We try hard to be transparent about the information we collect, and to give you meaningful choices about how it is used—for example our Ads Preferences Manager enables you to edit the interest categories we advertise against or turn off certain Google ads altogether," the company said, before highlighting Google+'s Circles as an example of how Google builds privacy into its products from the beginning.
Here's a little video from Google explaining the changes and what they'll mean for users. Let us know what you think in the comments below!