GameFly Launching Android Appstore; Becomes Publisher

Not only will GameFly publish mobile games for iOS and Android, but launch its own game-specific Android app store later this year.

GameFly, AKA the "Netflix for Games" giant, has been rather busy over the last several weeks. At the end of April, the company said it was partnering with mobile developers and publishers to promote a "Game of the Day" (GOTD) in GameFly's mobile App.

Then just days later, the company said it teamed up with AMD to offer a free, 30-day GameFly membership when consumers purchase select AMD A-Series APUs, AMD Athlon II CPUs, AMD Phenom II CPUs or AMD FX Series CPUs in regions where GameFly is accessible.

Now GameFly reports that it not only plans to publish mobile games for iOS and Android platforms, but it will also launch a games-specific Android app store to rival Google Play and Amazon Appstore. GameFly said it has set aside a game development fund to work with mobile developers that are in the process of making a game, but need the extra resources to publish and promote their titles.

"GameFly will also expand its mission to be the top resource for all gaming needs, offering expertly curated Android games in the GameFly GameStore with thousands of the best games and daily deals," GameFly said on Wednesday. "With its large social network for gamers, game discovery will also be made easier via friend recommendations, and ratings and reviews from fellow gamers."

GameFly is currently accepting submissions from mobile game developers at this email address, and expects to publish its first title this summer. The GameFly GameStore will be available for Android phones and tablets by this holiday season.

"We plan to be a leading player in mobile games by launching our retail GameStore for Android and helping to fund mobile developers of all sizes to publish, promote and sell their smartphone and tablet games," said Sean Spector, GameFly co-founder and SVP of Business Development and Content.