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Asus EeePad Transformer to Cost $399

By - Source: Joanna Stern | B 34 comments

Our cousins in the UK already have it, and it looks like we'll be rounding out April with a launch of our own.

The Asus Eee Pad Transformer is one of the more interesting tablets we’ve seen since the iPad kick-started Tablet-mania last year. Already available in the United Kingdom, Asus has yet to set a release date and reveal pricing for the US market. However, it seems we won’t have to wait much longer for the device.



Former Engadget editor Joanna Stern cites an Asus source that says the 16GB, WiFi version of the Transformer will be hitting Best Buy and other retailers by the end of April. Carrying a price of $399, the Transformer’s separate keyboard dock is said to cost $149. It’s likely Asus will offer a keyboard+tablet bundle at a discounted price when the Transformer launches in the United States. The same model in the UK costs £379. Bundled with the keyboard dock, you’re looking at £429. European pricing puts the 16GB at €399, with the tablet and keyboard together costing €499. The 32GB version costs €499, or €599 with the keyboard.

The Transformer boasts a 1GHz Nvidia Tegra 2 dual-core processor, 1GB of RAM, a front-facing 1.2-megapixel camera, a rear-facing 5-megapixel camera, a 10.1-inch Gorilla glass multitouch display (1280x800), a combined battery life of 16 hours (9.5 hours without the dock), built-in SRS Sound technology for dynamic 3D stereo audio, and a mini HDMI output port. Additional features include 802.11b/g/n Wi-Fi, Bluetooth 2.1, a G-sensor, light sensor, gyroscope, e-compass and GPS. The docking station provides a full QWERTY keyboard, unique Android Function keys, an SD card reader, two USB ports and the additional battery.

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  • 1 Hide
    eklipz330 , April 15, 2011 2:08 AM
    wow this seems to be packed with features, how so cheap?
  • 0 Hide
    plznote , April 15, 2011 2:09 AM
    Yeah, the price is great!
  • 1 Hide
    Anonymous , April 15, 2011 2:19 AM
    Price + features + battery life seem to make this the best competition to the iPad. I can't even think of a downside to it. Also, I don't see why anyone would pay $100 for 16 extra gb of flash. You could buy a few sd cards for half that. I mean, if you have the extra money, go for it, but I don't think it's really worth the extra $100. But they give you a choice so I'm not complaining :) 
  • 1 Hide
    chronium , April 15, 2011 2:35 AM
    eklipz330wow this seems to be packed with features, how so cheap?


    They choose to only make 100 dollars in profit instead of 200 to 300 dollars in profit like everyone else does.
  • 0 Hide
    joytech22 , April 15, 2011 3:11 AM
    Even though this will be $499 in AUSD I'll gladly grab one, I REALLY want a tablet running Android, one that actually works, is cheap and very powerful!

    Unlike the ehem.. Xoom.. which is hundreds more for the addition of 4G
  • -2 Hide
    spsfinest , April 15, 2011 3:15 AM
    The price sucks you can't even use Photoshop CS5 on this thing
  • 2 Hide
    joytech22 , April 15, 2011 3:33 AM
    spsfinestThe price sucks you can't even use Photoshop CS5 on this thing


    Anybody that says that doesn't deserve to be looking into cheap ANDROID tablets in the first place, you're out of place saying that here.

    This isn't running ANY operating system that's capable of using Photoshop or any standard desktop programs.
  • 0 Hide
    kinggraves , April 15, 2011 4:42 AM
    joytech22Anybody that says that doesn't deserve to be looking into cheap ANDROID tablets in the first place, you're out of place saying that here.This isn't running ANY operating system that's capable of using Photoshop or any standard desktop programs.


    The point does still stand though, that this still can't fully replace a netbook for productivity with Android as an OS. And when Asus does release it's Win7 tablet, it likely won't be as comfortable to use as a tablet. A dual boot solution would be the ideal answer for these devices, using Android for "tablet mode" and Win7 for "netbook mode". The dock does bring the battery life to upto 16 hours though, and can add several useful ports. I wouldn't recommend this without the dock, Acer's tablet looks like it has a bit more to offer as a tablet only device. Both companies need to be using a higher build quality than they've had with their netbooks if they want to really compete with Apple.
  • 1 Hide
    pwrntspd , April 15, 2011 5:45 AM
    netbook...productive?...the Atom? i dont think were on the same page here...
  • 3 Hide
    Anonymous , April 15, 2011 6:31 AM
    A netbook with an atom cpu running photoshop and desktop programs? you gotta be kidding me. A netbook is for you to do light stuff like surf the net..hence the name. Anyways, most people who buy tablets now are just buying it as a toy, not for productivity...
  • 0 Hide
    Vladislaus , April 15, 2011 7:59 AM
    kinggravesThe point does still stand though, that this still can't fully replace a netbook for productivity with Android as an OS. And when Asus does release it's Win7 tablet, it likely won't be as comfortable to use as a tablet. A dual boot solution would be the ideal answer for these devices, using Android for "tablet mode" and Win7 for "netbook mode". The dock does bring the battery life to upto 16 hours though, and can add several useful ports. I wouldn't recommend this without the dock, Acer's tablet looks like it has a bit more to offer as a tablet only device. Both companies need to be using a higher build quality than they've had with their netbooks if they want to really compete with Apple.

    wasn't the EP121 already launched? It has a i5 not an atom though?
  • 0 Hide
    Zingam , April 15, 2011 8:29 AM
    €300 without and €350 with keyboard - that's how much I can pay for this generation tablet, that compared to iPad 2 is already a last generation. Anything above that is a waste of money.
  • 2 Hide
    Zingam , April 15, 2011 8:32 AM
    spsfinestThe price sucks you can't even use Photoshop CS5 on this thing


    If you want to use CS5 you should better look for a desktop with core i7 cpu. I cannot imagine how are you going to use it with photoshop anyway.

    Yeah, the price is still too high but at least not laughable as the prices of Xoom or Galaxy Tab.
  • 1 Hide
    Anonymous , April 15, 2011 9:21 AM
    Actually I have an asus netbook (12" screen, ion2 & dualcore atom with 4GB of ram) quite happily running PS CS5, editing 24MP RAW files, so it is possible.
    Zingham - as far as I can tell this tablet already bests the IPAD 2 in pretty much everything - better screen, more ram, better cameras, microSD card & HDMI out, making the cupertino product look last gen.
  • 0 Hide
    Kryan , April 15, 2011 12:20 PM
    ok this spam adverts MUST stop, Tom's...seriously!

    on the notebook/tablet article above: it's actually made me (a very pro dekstop guy) think about getting into tablets after all. Especially if i start travelling more with a new job (hold thumbs for me that I get it!!).

    I love android! and I simply can't see how this can go wrong...and before I do end up having to get an iShit of some kind, I'd rather grab this!
  • 1 Hide
    itguy_nyc , April 15, 2011 12:35 PM
    Is there a REAL release date for the US? Are we going to be able to buy it with the keyboard included like in the UK? If the keyboard was included for $499 I would buy this immediately. I just cannot justify $150 for a keyboard with batteries inside of it.

    Other than that, I am happy I can finally buy a decent tablet that does not have a fruit on it.
    Anyone else sick of the crapple fan boys quoting how much market share the ipad has even though they were the only player in the market for like a whole year?
  • 0 Hide
    balister , April 15, 2011 12:50 PM
    itguy_nycIs there a REAL release date for the US?


    Since Best Buy normally releases new items on Tuesdays and it's said to be the end of the month, expect 4/26 (the 25th anniversary of Chernobyl) as the release date in the US.

    itguy_nycAre we going to be able to buy it with the keyboard included like in the UK?


    It sounds like it will be included and only cost $399.
  • 2 Hide
    candrwhite , April 15, 2011 12:55 PM
    I'm just not sure how much I'd use the keyboard dock. Really, how much content creation are they expecting people to do on an Android based, consumer focused device?

    The"mass" appeal of tablets is for content consumption.
  • 1 Hide
    itguy_nyc , April 15, 2011 1:08 PM
    I thought the $399 was without the keyboard. I guess I will have to wait for more details. I fell like it is 2 weeks away from Christmas and I am waiting for a new toy :) 

    I would use the keyboard only to quickly edit word docs, PPTs and spreadsheets while I am on the run. The fact is comes with software that is compatible with MS office documents is a major plus for me.

    I don't think it will replace my laptop or home PC full stop, but it is still a feature that I like.
  • -1 Hide
    warezme , April 15, 2011 1:29 PM
    It's cheap cause it's a phone CPU, ugh, but good on battery life I would bet
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