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Best Buy Threatens Priest's ''God Squad'' Car

- By - Source : Tom's Guide US

A Catholic priest from Wisconsin has been told that he is in violation of a trademark owned by electronics giant Best Buy, and could face legal action if he does not comply with a cease-and-desist order issued by the retailer's legal department.

According to the Milwaukee Journal Sentinel, Father Luke Strand (center) has been driving a black Volkswagon Beetle with 'God Sqaud' stickers on the doors since he was a seminarian. Unfortunately, he may not be driving it in it's current state for very much longer. Fr. Strand has received a letter from Best Buy's lawyers claiming it violates the trademarked logo of their well known 'Geek Sqaud' tech support team.

A friend of Fr. Strand said the vehicle was just a little fun, intended to incite discussion in the community.

"There was never any kind of formal God Squad group or organization. Father Luke and some friends simply decided to design a car that would act as a cool and fun way to bring our faith into the public. It's just a conversation starter," Janasik told the Milwaukee Journal Sentinel.

"It's obviously not a Best Buy vehicle. When people see the car in public they usually laugh, and then it leads into lots of great conversations with strangers about faith and God."

A senior Best Buy PR representative confirmed that they had made contact with Strand regarding a trademark infringement and elaborated that sending the cease-and-desist order was a hard decision to come to.

"This was a really difficult thing for us to do because we appreciate what Father Strand is trying to accomplish with his mission. But at the end of the day, it's bad precedent to let some groups violate our trademark while pursuing others," Paula Baldwin, senior manager for public relations at Best Buy told the Journal.

Best Buy is said working with Strand to come up with a new logo.

*Image via the Milwaukee Journal Sentinel

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mlopinto2k1 08/16/2010 10:45 PM
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-20+

This whole Trademark crap is reaaaaally getting out of hand. THEY AREN'T SELLING ANYTHING! JEEZ!

pbrigido 08/16/2010 10:46 PM
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-20+

Wow. Low blow Best Buy.

tarzan2001 08/16/2010 10:50 PM
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If it wasn't for that VW New Beetle, that picture could easily seem like it was taken in the '40s or '50s! :P

Roten67 08/16/2010 10:53 PM
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-12+

Very LOW BLOW indeed BB, so you have a manopoly on a round circle a G and the word squad Hmmmm

Anonymous 08/16/2010 10:53 PM
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-16+

I call troll. not for the story, but for the world entire. It's all just getting too silly.

Roten67 08/16/2010 10:54 PM
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OH and a VW Beetle

otacon72 08/16/2010 10:55 PM
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Boy is that low.... BestBuy execs have a few screws loose. You figure BestBuy would like it since when someone see's it they obviously think OF BestBuy. What a bunch of idiots.

WyomingKnott 08/16/2010 10:55 PM
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God Squad public-access TV show (on Long Island) is older than the Geek Squad. So there.

truehighroller 08/16/2010 10:56 PM
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Best Buy Lawyers are no different from other Lawyers I suppose, they all need to burn in hell.

otacon72 08/16/2010 10:56 PM
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-9+

I wouldn't want to be those execs when they get to the gates of St. Peter "Oh we've been waiting for you...." Down elevator...

mpavao81 08/16/2010 11:01 PM
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I never did like Best buy, this just makes me dislike them even more. Ive had problems with warranty issues and return issues that made me hate them already, ill never shop there again. And i cant believe they would stoop this low, this is just sick.

HalJordan 08/16/2010 11:01 PM
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I don't want to live on this planet anymore.

SpeedyVV 08/16/2010 11:02 PM
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I think all the churches should be sent a cease-and-desist order by God's legal team ;)

tsnorquist 08/16/2010 11:03 PM
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This could be a PR nightmare of epic proportions. What if the Catholic church urges its followers to boycott Best Buy... not that I condone shopping there to begin with.

Anonymous 08/16/2010 11:04 PM
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Actually they are selling something...a personal relationship with Jesus Christ. But its free, and Best buy is totally not okay with that.

carouser 08/16/2010 11:05 PM
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Best Buy corporate isn’t scared to slap anyone with a cease-and-desist letter; even if it’s a Messenger of the Lord.

Best Buy is sticking to their guns, although they said it’s “very difficult,” decision to make. We’re sure. Looks like it’s Geeks: 1, God: 0.

http://scallywagandvagabond.com/20 [...] -best-buy/

thorimmortal 08/16/2010 11:05 PM
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Is it because the logo is on a VW and not a christler?

velocityg4 08/16/2010 11:06 PM
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Good job Best Buy. You just lost another customer.

MDillenbeck 08/16/2010 11:07 PM
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I wonder which would be more costly to Best Buy - ignoring what they saw as a trademark violation (why do they need to brand their technicians with something other than their company logo anyway?) or the negative press they will get for trying to enforce it...

nukemaster 08/16/2010 11:10 PM
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SAAAAAD....best buy.

Guess they are all going straight to hell....

soo-nah-mee 08/16/2010 11:11 PM
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So how many Catholic Priests can you fit in a VW? Looks like five if you don't the fat one (second from the right) as two. Of course, that doesn't include the young boys in the trunk.

All jokes aside, even as an atheist, (and a Wisconsinite), Best Buy ought to give it a rest. No one is going to confuse the God Squad with their overpriced / undereducated geek squad.

Anonymous 08/16/2010 11:14 PM
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Prince_Porter 08/16/2010 11:15 PM
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This world has gone to ****. I 50 years, there will be so many companies we're going to have to make up another 100,000 words just to allow new people a chance to have a name.

"Hello, my name is Porter, and I work for Sleboofasterwolf game design, how's it going?"

Seriously, the names are going to get ridiculous as growth continues. "_____ Squad" should not be possible to copyright, only "Geek Squad" should be.

It's just ridiculous, plain and simple. Look at the long term guys, the system doesn't work, so trash it now and avoid all the pointless hassle.

ben55124 08/16/2010 11:18 PM
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Now where do I go to get HDMI cables with Rosary beads?

hellwig 08/16/2010 11:19 PM
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Whatever happened to fair use? This is obviously parody, and should be covered even under the DMCA. Since the church is non-profit, by definition, they can't be exploiting Best Buy's trademark for profit. As such, this wouldn't last a day in court, even if Best Buy were suicidal enough to sue a catholic parish.

MDillenbeck :
I wonder which would be more costly to Best Buy - ignoring what they saw as a trademark violation (why do they need to brand their technicians with something other than their company logo anyway?) or the negative press they will get for trying to enforce it...


I was under the impression that Best Buy was going to rename their Geek Squad some time ago because the term Geek is derogatory. Guess "Under-trained Technician Squad" was already taken.

HalJordan :
I don't want to live on this planet anymore.


Yes, I'll have to remember to use this line more often myself. Classic episode.

biggkev 08/16/2010 11:25 PM
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This is nothing new, the Catholic Church has been taking and using other people's property for centuries.

blackjellognomes 08/16/2010 11:25 PM
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MDillenbeck :
I wonder which would be more costly to Best Buy - ignoring what they saw as a trademark violation (why do they need to brand their technicians with something other than their company logo anyway?) or the negative press they will get for trying to enforce it...


BB seems to think that the negative press they'll get will be less costly. In a way, that's not too hard to understand. "But at the end of the day, it's bad precedent to let some groups violate our trademark while pursuing others." If they didn't make this "low blow", they might be giving the impression of religious bias. I'm sure many people would see it that way, and they'd get negative press for that, too. The upside of their cease-and-desist order is that they won't be called hypocrites if they run into a similar violation of their trademark in the future and don't push a cease-and-desist. BB is simply ensuring that they will be able to enforce their trademark rights in the future.

jimmysmitty 08/16/2010 11:26 PM
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soo-nah-mee :
So how many Catholic Priests can you fit in a VW? Looks like five if you don't the fat one (second from the right) as two. Of course, that doesn't include the young boys in the trunk.All jokes aside, even as an atheist, (and a Wisconsinite), Best Buy ought to give it a rest. No one is going to confuse the God Squad with their overpriced / undereducated geek squad.



Thats too kind. Over priced is correct. They charged a customer of mine $350 to replace laptop hinges. The same hinges that cost $20 bucks and take 20 minutes to put in.

Add to that one of my customers who had them replace a laptops power jack. All I can say is that they don't know how to solder. They are nothing but a bunch of kids who 'think' they know about electronics.

Its sad that Best Buy would think these guys could do any harm to the Crap Squad.

gm0n3y 08/16/2010 11:26 PM
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While I personally think that all churches are a bad idea and shouldn't enjoy their charitable status, this just doesn't makes sense. Would they sue me if I do the same thing to my personal car? I understand that a church isn't an individual, but they aren't exactly trying to make money off of it (ok, maybe a little). This is just bad PR no matter how you look at it.

HalJordan 08/16/2010 11:29 PM
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Tryclyde 08/16/2010 11:35 PM
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