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PlayBook Executive Leaves RIM for Samsung

By - Source: Financial Post | B 6 comments

RIM's PlayBook hasn't exactly been a smash hit success, and now it seems the man heading up the project has left the building.

It hasn't been a good week for RIM. It's only Wednesday but already we've heard rumors that the company may be discontinuing its PlayBook tablet and gotten word that the executive in charge of the PlayBook project has jumped ship and is headed for Samsung.

Ryan Bidan, senior product manager for the BlackBerry PlayBook, yesterday updated his LinkedIn job title to Direct of Product Marketing at Samsung. He provided extra confirmation via his Twitter account, revealing that he would be moving to Dallas, Texas. Prior to his position at RIM, which he has held for two years and 10 months, Bidan spent just under eight years at Microsoft.

The news of Bidan's departure comes amid speculation that the PlayBook is being discontinued. Announced last September and launched in April, the device received lukewarm reviews from critics. Boy Genius Report claims that RBC Capital Markets Managing Director Mike Abramsky yesterday reiterated an OTR Global report that said RIM could be planning to stop production of the current Wi-Fi BlackBerry PlayBook model. At the moment, there is no 3G model.

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  • 3 Hide
    dalethepcman , July 20, 2011 6:51 PM
    The playbook would have done a lot better in the market if you didn't have to have a blackberry to make it useful.
  • 2 Hide
    jacobdrj , July 20, 2011 9:59 PM
    dalethepcmanThe playbook would have done a lot better in the market if you didn't have to have a blackberry to make it useful.

    I thought it made for a tangible 'product differentiating feature'...

    [/sarcasm]
  • -3 Hide
    captaincharisma , July 20, 2011 10:01 PM
    RIM really should just stick to the business crowd instead of trying to cater to the iphone sheep
  • Display all 6 comments.
  • 0 Hide
    Anonymous , July 21, 2011 3:29 AM
    Discontinue the PB line would be one huge mistake, the thing has potential that is so obvious what that means: good hardware, lousy marketing. With a gadget so $$$ I am going to go with review as buy/no-buy: lousy tablet that gets nothing right.
  • 0 Hide
    flybri , July 21, 2011 6:13 AM
    Jane, I think you mean "Director of Product Marketing"
  • 1 Hide
    eddieroolz , July 21, 2011 6:29 AM
    While I've only used a PlayBook sporadically at storefronts, I think the lack of native applications at launch really hurt the platform. That's just one issue among many, but I think the one that stands out a lot.
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