Say Bye To Old Yahoo As Bing Takes Control
The Bing/Yahoo merger has officially begun.
Tuesday Satya Nadella, Microsoft's Senior Vice President, Online Services Division, said that Bing is now powering Yahoo!'s search results in the U.S. and Canada. Currently this only applies to English results, however other languages will come "in the weeks and months ahead."
"We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall," Nadella said in a Bing community blog. "As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season."
This marks the first milestone in the Microsoft/Yahoo 10-year agreement that has the latter company to use Microsoft's adCenter advertising platform while Microsoft’s Bing engine powers Yahoo's search results. The deal was approved here in the States (and Europe) back in February and is expected to be fully implemented in roughly two years.
The road to Tuesday's announcement spans back to Q1 2008. Microsoft initially proposed an acquisition of Yahoo for $31 a share (roughly $44.6 billion), however the Yahoo board of directors rejected the bid weeks later. Additional proposals were made and refused throughout the year.
By Q1 2009, Yahoo CEO Jerry Yang was replaced by Carol Bartz, and a search partnership between Microsoft and Yahoo was announced later in July. Now surfers in the U.S. and Canada will find the "Powered by Bing" caption on search results, displayed at the bottom of the page.
"This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer," Nadella said.
- Sony Could Start Banning Hacked, Jailbroken PS3s
- VOTW: Snoop Dogg Blows Up an Armored Truck
- Mozilla: 10-minute ''Private Browsing'' Spikes Common Occurrence At Lunchtimes
- School May Use RFID Chips to Track Students
- Water-Resistant Power Strip Now Available in U.S.
- Virgin Mobile Reveals $40 Unlimited Data Plan
- Microsoft Re-Confirms Voice Support for Kinect
- George Lucas Sues Peripheral Maker Jedi Mind
- Some People Are Protesting New Medal of Honor
- Microsoft Plans Real-Time Phone-Console Gaming
- Man Watches Burglars Raid Home via iPhone
- Texting Record Broken Yet Again... on iPhone 4
- Swedish Schoolgirls Bug Teachers' Lounge
- Microsoft Perma-Banning Halo: Reach Pirates
- Google Launches Voice Phone Calling for Gmail
- Toshiba Said to Be Launching Glasses-free 3DTV
- Modder Selling Iron Man Xbox with Arc Reactor
- Women, Hispanics, African Americans Use the Most Cell Phone Minutes, Says Nielsen Study
- Netflix Finally Lands on iPhone, iPod Touch
So since it's powered by Bing, then isn't that the same as using Bing only with the Yahoo logo on top?
Bing is powered by the souls of the dammed.
Yahoo is becoming a media company now with a search powered by microsoft. Yahoo is no longer a tech company.
Good, hopefully this will help them get an edge on Google. If that's possible.
Bring back BCB!!
Then Google buys Microsoft
so we got 2 major search engines left?
Bing and Google?
"Do you Biiiing?" for me just doesn't cut it.
i wonder how cuil is doing
i remember that search engine was supposed be better than butter
All right, my old Yahoo email account has been becoming more and more annoying to use. I think it's time to cut the loss and stick to gmail. I like minimalistic, and this is becoming complicated.
Bing is powered by the souls of the dammed.
They are powered by the souls of the things being restrained?
YAY!!!!
I have hated Yahoo for years...
Why? Because, at some point in time thier website was so incredibly over cluttered with ads and crap it drove me away.
For year's I've used google because... well look at the main page. It's not incredibly annoying is it? I couldn't say the same for Yahoo back when I first started using google.
Yahoo killed themselves, just like RealPlayer, and don't even get me started on that malware/virus like sh*t software.
Yahoo is becoming a media company now with a search powered by microsoft. Yahoo is no longer a tech company.
Yep. Yahoo uses Bing search and Microsoft adCenter ads? I'm guessing Yahoo just gets a cut of the profits like anyone else. Still, makes me wonder what Yahoo has left going for it. Pretty soon, Yahoo! will replace whatever it was Microsoft was trying to do with MSN, only instead of $44bil in the bank, they'll have no clear business strategy, just like MSN.
bing likes to cut out links for no reason what so ever....I'm not a fan. I guess I'll start using google....
So since it's powered by Bing, then isn't that the same as using Bing only with the Yahoo logo and yahoo ad-spam, clutter, and other anti-minimalist crap etc across the page?
Fixed/answered.
Yep. Yahoo uses Bing search and Microsoft adCenter ads? I'm guessing Yahoo just gets a cut of the profits like anyone else. Still, makes me wonder what Yahoo has left going for it. Pretty soon, Yahoo! will replace whatever it was Microsoft was trying to do with MSN, only instead of $44bil in the bank, they'll have no clear business strategy, just like MSN.
Yahoo had no clear business strategy before. Now, they're focusing on just being a media company. So, Yahoo will make all their money off the ads you look at while viewing all the news they will offer.
bing likes to cut out links for no reason what so ever....I'm not a fan. I guess I'll start using google....
WTH are you talking about?
I've had 0 problems with Bing and I've used it since day 1.
Does anyone USE Bing? I use Google for searching, Yahoo for IM and news but not Bing.
I feel no need to switch from Google. It's simple, doesn't have annoying backgrounds, and isn't run by Microsoft. How can I lose?
God, Yahoo is crap. I hope they just nuke it.
In other news, Yahoo! Search now sucks.....
Yahoo should have just taken the money and run. $44 billion is a lot to reject. I guess this doesn't effect most users anyway though, since the vast majority of people use Google.
I don't think I've used Yahoo for search since the late 90's
Then Google buys Microsoft
Was your brain working when you posted that? Doubt it...
isn't a yahoo a chocolate drink?
*GOOGLES YAHOO CHOCHOLATE DRINK*
OHHHHHH that's YOOHOO!!
wtf is a yahoo?
I've probably used Bing since day one and haven't had any issues. The reason I stopped using google was because half the times I had to search for pages and pages for what I wanted since most of the links are completely irrelavent to what you search. I don't recall ever going past the first page with Bing. Also I hate google's current image viewer, its so annoying
Does anyone remember that for a while about ten years or so ago, Yahoo's search engine was powered by Google?
I like bing, i find it easier on the eyes than the stark white of google, plus i get a kick out of the new photo everyday.
Additionally, i've had better success with bing than google, for finding what i need right away.
I want my WebCrawler back
"...our primary goal is to provide advertisers with a quality transition..."
Exactly; no benefit to users, just to the schlock-mongers. Wherever possible, I avoid doing business with companies using intrusive advertising.