Just as analysts predicted, Apple is having a Black Friday sale to drag in the customers who would otherwise consider a Mac too pricey during these tough financial times.

A few weeks back Barclay Capital Analyst, Ben Reitzes said that, while Apple had yet to make any announcements about sales, the trendy computer maker will be slashing prices for that one day when the whole country goes nuts for shopping. Anyone who’s bought anything Apple knows that a sale is pretty much unheard of. You pay the same price, pretty much all year round, and unless the company is upgrading it’s product line, a drop in price is unlikely.

Yesterday, it emerged that Best Buy would be cutting the prices of selected Apple products, including a $100 save on the base model MacBook for a period of four days. Nice and all, but more than likely Best Buy has a whole pile of MacBooks in stock and the best way to shift them is to offer customers a money-saving deal.

However, while the Best Buy sale is sort of ho-hum news, reports doing the rounds say that Apple will be matching the prices of retailers, meaning you’ll get the same price at Apple stores that you would at Best Buy if you shove a flier under the nose of an Apple sales assistant.

There’s yet to be an official announcement about this from Apple, then again, the company also hasn’t denied it. The Apple website currently displays a pretty green and red advert pumping customers up for savings on November 28. Capital Analyst Ben Reitzes says we can expect the company to be more aggressive than usual in its one-day sale. Reitzes estimates $100 off a few Mac models and discounts on several iPods, which is similar to what Best Buy is offering now so it’s really anyone’s guess whether you should wait for Black Friday or seize the day and head down to Best Buy for your $150 off.