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Judge Rules in Favor of Verizon's 3G Commercials

- By - Source : Tom's Guide US

Everyone who saw this one coming, say, "Aye!"

A federal judge in Atlanta has ruled against AT&T in the carrier's request for an injunction against Verizon. The proposed restraining order would prevent Verizon from airing commercials using the side-by-side comparison of the two companies' 3G maps.

Having filed complaints about two of Verizon's advertisements, AT&T was seeking a temporary restraining order that would take the ads off the air until the two companies went to court over the issue. This request was denied yesterday and as you can imagine, AT&T aren't pleased. However, the company remains adamant that Verizon's commercials are misleading the public.

"While we are disappointed with the court's decision on our request for a temporary restraining order, we still feel strongly that Verizon's ads mislead consumers into thinking that AT&T doesn't offer wireless service in large portions of the country, which is clearly not the case," Mark Siegel, a spokesman for AT&T, said in an e-mail according to CNet. "We look forward to presenting our case to the court in the near future."

So, we haven't seen the last of this little tiff just yet.

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counselmancl 11/19/2009 6:08 PM
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Thank God!!!

Shadow703793 11/19/2009 6:10 PM
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AT&T just got PWNED! :lol:

ryanjm 11/19/2009 6:11 PM
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So pointless to bring a court case on this. The commercial isn't confusing at all if you are literate and can understand English. Sure, maybe they can win a court case (unlikely), but the thing they really wanted, getting the ads off the air, has failed. By the time they get a judgment those ads will have already run their course and something else will be running.

dman3k 11/19/2009 6:12 PM
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autoimmune 11/19/2009 6:13 PM
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"We look forward to presenting our case to the court in the near future." Translation: we look forward to paying off a judge/jury to get what we want.

gwolfman 11/19/2009 6:17 PM
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Aye!

mayne92 11/19/2009 6:29 PM
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ATT just didn't like the fact that they were the butts of a "misleading" marketing scheme. If it was ATT doing it to their customers or whoever, it's just business...

So do the customers get to pay for their legal fees through increased prices and higher termination fees? lol...sorry but cell phone companies are ridiculous.

dman3k 11/19/2009 6:32 PM
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So AT&T's "Fastest 3G network" isn't misleading, not to mention being absolutely false???

datawrecker 11/19/2009 6:43 PM
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datawrecker 11/19/2009 6:43 PM
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What the.....

mayne92 11/19/2009 6:50 PM
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@datawrecker
What happened man, where was that post supposed to go? Haha!

michaelahess 11/19/2009 7:07 PM
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AT&T doesn't provide service in my area, so the ads are completely accurate for me.

tester24 11/19/2009 7:09 PM
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Lol I don't think this is the first time this has happened to him...

Ryric 11/19/2009 7:09 PM
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I think verizon should add a line at the bottom that says. Although it may appear that At&T does not have cell coverage in most of the country they do...just not 3G Coverage, which is to say that your nice new fancy Iphone 3GS really isnt 3G in 75% of the country.... This disclaimer brought to you curtesy of AT&T's attempt to sue us... or some such

marsax73 11/19/2009 7:27 PM
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Ryric :
I think verizon should add a line at the bottom that says. Although it may appear that At&T does not have cell coverage in most of the country they do...just not 3G Coverage, which is to say that your nice new fancy Iphone 3GS really isnt 3G in 75% of the country.... This disclaimer brought to you curtesy of AT&T's attempt to sue us... or some such



Yeah I would have a commercial that clearly states that both maps are 3G coverage. To say they have great wireless coverage outside of 3G is a bunch of crap! Your phone can barely function on EDGE or G network.

pullmyfinger123 11/19/2009 7:32 PM
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datawrecker :
@eaze2009Exactly, PC gamers like nothing more than an actually unique collecters edition. The NVGs are plastic, they work (only up to 50') and can be made to workd even better with more powerfull IR LEDs and a soldering iron. My co-worker gave me his Prestige Edition for the 360. He absolutely hated playing it online. For three days straight there were constant host migrations. THe first day he could play one or two maps and then the host would change. The next day he played for 2 hours, the hosts would change every 20-30 minutes. Finally, last night, (I watched) the host change over and over and over again, It kicked everyone back to the lobby and then it took over 30 minutes to get another game going. During this time he had cracked open his laptop fearing that it was his connection; turns out he was able to get into MW 1 and play until the console finally connected. I played the single player last night after he gave it too me and finished the game that night....WTF!!! I thought there was supposed to be a small graphics update???? This should have been an expansion.I will say that the online play is ok, not spectacular like the original MW. The 9v9 works, just barely though because the maps are small. Still, not worth 60$. I would have gladly paid $35-$40 for this as an expansion to MW 1. Due to the single player being shorter that a gay man's penis at a cannible convention, and poor online performance, I could not recommend MW2 to any PC gamer until the price drops significantly.



It's too bad such a long, thoughtful, and emotional comment was posted under the wrong story....

jonpaul37 11/19/2009 7:51 PM
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oh, there's a big f-ing surprise...

backin5 11/19/2009 7:54 PM
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I think AT&T should be fined for wasting the court's time.

Anonymous 11/19/2009 7:56 PM
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ATT's law firm for the case is McKenna Long & Aldridge LLP in Atlanta and the Partner in charge is: David L. Balser - http://www.mckennalong.com/professionals-391.html
email- dbalser@mckennalong.com.

Maybe Mr. Balser should know how the public feels about his client?

datawrecker 11/19/2009 8:23 PM
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mayne92 :
@datawreckerWhat happened man, where was that post supposed to go? Haha!



pullmyfinger123 :
It's too bad such a long, thoughtful, and emotional comment was posted under the wrong story....



Yea, where is the edit function when you need it.

tmike 11/19/2009 8:31 PM
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buwish 11/19/2009 9:08 PM
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Justice is served.

Camikazi 11/19/2009 9:54 PM
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tmike :
one cannot be PWNED (*eyeroll* at the dorque) over something as trivial as this.


The fact that it was trivial and a stupid thing to file an injunction over is what makes this a PWNED moment :)

mayne92 11/19/2009 10:14 PM
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michaelahess :
AT&T doesn't provide service in my area, so the ads are completely accurate for me.



Verizon's map shows that me and everywhere around my area gets 3G, that is totally inaccurate.

christop 11/19/2009 10:30 PM
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Ha ha what did the hand say to the face slap!!!!

Shadow703793 11/19/2009 10:41 PM
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tmike :
one cannot be PWNED (*eyeroll* at the dorque) over something as trivial as this.


You lie! :lol:

And PS: Yes, one can be PWNED in something like this :P

sidran32 11/19/2009 11:30 PM
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dman3k :
So AT&T's "Fastest 3G network" isn't misleading, not to mention being absolutely false???


PCWorld (if I recall correctly) tested the claims of each ad. Actually, AT&T does have the fastest 3G network. Verizon isn't contesting that, though. Verizon is showing that their 3G coverage is much better than AT&T's (which is also true). I tend to think that AT&T's 3G network is so fast because less people probably are using it at any given time due to its poor area of coverage.

roborabbit 11/19/2009 11:30 PM
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Looks like some corporate lawyers finally have something to do; all those corporate lawyers were probably pretty board after AMD & Intel's tiff got settled and now they have something new to fixate on.

Glorian 11/19/2009 11:57 PM
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sidran32 :
PCWorld (if I recall correctly) tested the claims of each ad. Actually, AT&T does have the fastest 3G network. Verizon isn't contesting that, though. Verizon is showing that their 3G coverage is much better than AT&T's (which is also true). I tend to think that AT&T's 3G network is so fast because less people probably are using it at any given time due to its poor area of coverage.



Right... The only reason Verizon has brought down the hammer hard on their advertising against ATT is because they have lost lots of business to them because of the iPhone, why else would they up their termination fee unless they are having trouble keeping people. Im not defending ATT I am just stating the obvious, ATT had no ground to stand on this argument. Verizon is kicking themselves in the ass for not originally taking the iPhone.

kittle 11/20/2009 12:07 PM
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Interesting how this got a judge ruling FAST while others are set aside to wait weeks and months before their day in court.

phexac 11/20/2009 12:14 PM
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ATT in general seems to lag in technology. On the internet side, they provide DSL when everyone else has cable or fiber. For TV, they use Dish Network, which often prevents you from being able to watch On Demand stuff. They have 1/5 of 3G coverage of Verizon. They are behind on every front technologically. It's like they do the bare minimum they can get away with. I started using Singular for cell phone before ATT bought them because they had rollover minutes. Now my mom and my gf have the iPhone.

This argument was pretty ridiculous. I am glad it went they way it did. It's long past time ATT started providing competitive service.