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Smellovision is Here: 4D Tech Coming to 200 US Theaters

By - Source: Engadget | B 36 comments

A Korean company is bringing appealing to your sense of smell and touch with its improved cinematic experience.

As a kid, one of our favorite things at Universal Studio Hollywood was the movies in 4D. You didn't just get to watch Honey, I Shrunk the Kids, but experience it. That meant whatever action was going on in front of your eyes, you felt as well.

Now it seems Korean conglomerate CJ Group is bringing this technology to 200 cinemas in the United States. Basically, you'll be able to see, feel, and smell the movie. However, the realism boost in your movie-watching experience also means a bump in cost, so get ready to shell out at least an extra $8. The technology will involve seats that move, smells from things like flowers or gunpowder, as well as fake wind, rain and lightening. It's thought it will cost $2 million to outfit each theater.

Considering going to the movies is already fairly expensive, the thought of adding another $8 onto the price is a bit scary -- 4D films are definitely something we'd have to save as a rare treat. Plus, we don't know how much we want to be smelling the movies we're watching…

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Top Comments
  • 27 Hide
    officeguy , July 11, 2012 3:57 PM
    I could leave a silent fart and then blame it on the theater. No more holding it in :) 
  • 20 Hide
    Anonymous , July 11, 2012 3:57 PM
    Too bad that 90% of the movies will smell like crap :D 
  • 12 Hide
    captainnemojr , July 11, 2012 3:59 PM
    I just prefer the smell of popcorn to get that "movie experience."
Other Comments
    Display all 36 comments.
  • 5 Hide
    whiteodian , July 11, 2012 3:45 PM
    $2 million per theater! Save your money. I already have a personal boycott on almost all 3D showings of films. Not because the experience sucks, but because they are cramming it down our throats.
  • 27 Hide
    officeguy , July 11, 2012 3:57 PM
    I could leave a silent fart and then blame it on the theater. No more holding it in :) 
  • 20 Hide
    Anonymous , July 11, 2012 3:57 PM
    Too bad that 90% of the movies will smell like crap :D 
  • 12 Hide
    captainnemojr , July 11, 2012 3:59 PM
    I just prefer the smell of popcorn to get that "movie experience."
  • 4 Hide
    xerroz , July 11, 2012 4:01 PM
    Great! More expensive tickets coming soon to your local theater. Mine is already charging $15.50 for 3D movies
  • 11 Hide
    distortion , July 11, 2012 4:11 PM
    I am NOT watching the human centipede like this.
  • 8 Hide
    schnitter , July 11, 2012 4:23 PM
    Adds a whole new meaning to "this movie stinks"
  • 7 Hide
    A Bad Day , July 11, 2012 4:27 PM
    ...

    Yeah, I don't think I'm going to watch a horror or war movie in 4D...
  • 0 Hide
    humphreybot , July 11, 2012 4:32 PM
    when the rerelease of blazing saddles comes out i am there
  • 11 Hide
    zzz_b , July 11, 2012 4:48 PM
    Wow! You scared me away from watching a porn movie!!! :) 
  • 5 Hide
    zak_mckraken , July 11, 2012 4:58 PM
    Porn.
  • 10 Hide
    gm0n3y , July 11, 2012 5:09 PM
    No more anal porn in theaters I guess.
  • 3 Hide
    hoofhearted , July 11, 2012 5:10 PM
    These gimmicks are getting out of hand. I'll stick with RedBox.
  • 2 Hide
    hoofhearted , July 11, 2012 5:12 PM
    Don't want to get "shot" by Magic Mike
  • 0 Hide
    santeana , July 11, 2012 5:22 PM
    Keep all the gimmicks! Just give me back those good old $4.25 ticket prices!
  • 3 Hide
    CaedenV , July 11, 2012 5:38 PM
    what a waste, I am all for an immersive experience, but that is only ever going to be achieved in a controlled single person environment, and not a theater.

    Call me weird, but I love movie theaters that are more social in nature. Back home in Cali there was a theater that use to be a performing arts theater, and I loved going there for shows because the audience was so responsive. I thought it would take me out of the movie, but in reality the 'mob mentality' kicked in and I think we all enjoyed the experience of cheering for the hero and booing the bad guys a lot more than a quiet theater.
  • 2 Hide
    john_4 , July 11, 2012 6:01 PM
    Bah, now if they can create the Smelloscope, well.......
  • 1 Hide
    punahou1 , July 11, 2012 6:19 PM
    This is not new technology. Smellovision was attempted in select theaters back in the 50's. Needless to say it was a failure.
  • 0 Hide
    zulutech , July 11, 2012 6:34 PM
    There are ways of mixing select chemicals to create wide varieties of smells. Perhaps they are doing this? In which case this system will be infinitely better than "Smellovision". I think that all of these advances will eventually pile up and improve until your actually playing out the plot as seen in Star Trek Voyager with holograms!
  • 0 Hide
    venur , July 11, 2012 6:42 PM
    Its isn't something new at all. In the early 80's it was THE NEW THING but it havent lasted long.
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