A Korean company is bringing appealing to your sense of smell and touch with its improved cinematic experience.
As a kid, one of our favorite things at Universal Studio Hollywood was the movies in 4D. You didn't just get to watch Honey, I Shrunk the Kids, but experience it. That meant whatever action was going on in front of your eyes, you felt as well.
Now it seems Korean conglomerate CJ Group is bringing this technology to 200 cinemas in the United States. Basically, you'll be able to see, feel, and smell the movie. However, the realism boost in your movie-watching experience also means a bump in cost, so get ready to shell out at least an extra $8. The technology will involve seats that move, smells from things like flowers or gunpowder, as well as fake wind, rain and lightening. It's thought it will cost $2 million to outfit each theater.
Considering going to the movies is already fairly expensive, the thought of adding another $8 onto the price is a bit scary -- 4D films are definitely something we'd have to save as a rare treat. Plus, we don't know how much we want to be smelling the movies we're watching…
Yeah, I don't think I'm going to watch a horror or war movie in 4D...
Call me weird, but I love movie theaters that are more social in nature. Back home in Cali there was a theater that use to be a performing arts theater, and I loved going there for shows because the audience was so responsive. I thought it would take me out of the movie, but in reality the 'mob mentality' kicked in and I think we all enjoyed the experience of cheering for the hero and booing the bad guys a lot more than a quiet theater.