News Corp Launching iPad-only Newspaper

The newspaper industry has been struggling for a long time and, though ereaders and tablets were supposed to swoop in and save the day, things haven't really changed much in the last year or so. Publishing companies have tried boosting subscriptions by offering special deals to iPad and Kindle users, but it hasn't exactly caught on like a forest fire.

Today, reports of a new venture from News Corp's Rupert Murdoch have the web in a tizzy. Rather than offer a newspaper that is also available electronically on devices like the iPad, Women's Wear Daily reports that Rupert Murdoch's latest plan is to offer a newspaper that is only available on the iPad.

Dubbed the Daily, reporters for the project are currently being housed in the MySpace offices and are covering everything from breaking news to Hollywood to culture pieces. Sasha Frere-Jones, from the New Yorker; Steve Alperin; and Richard Johnson, formerly of Page Six, are all on board to work with the epaper. WWD reports that Alperin, Mike Nizza of The New York Times and Pete Picton from the Sun will serve as the paper's three managing editors.

WWD cites those familiar with the project as saying Daily boss Jesse Angelo (who left his position as Managing Editor at the New York Post to join the Daily) wants "a tabloid sensibility with a broadsheet intelligence." They're aiming for a fun read, similar to the NY Post, but with a "New York Post Goes to College Feel."

According to the New York Times, the staff of the media-rich epaper is currently 100 people strong. The publication is said to be working off of an investment of $30 million.

Source: WWD, NYT (via Engadget)

Jane McEntegart works in marketing communications at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than seven years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor and writing about everything from smartphones to tablets and games consoles.

  • zachary k
    doesn't news corp control fox? well, apple and fox together, how fitting.
  • the_krasno
    The bad news is that it comes from News Corp. (and that it's iPad exlusive)
  • r0x0r
    The problem is the content, not the content platform.

    If I didn't feel patronized everytime I look at the news (irrespective of where it is), I would be more willing to consume it. I know a lot of other people (especially Gen-Y's) feel the same way.
  • Why is that bad news?
  • Albyint
    You can almost sense the bullsh** coming from media these days before they have even said anything.....
  • wowohwow
    Another unconvincing article to get me to buy an iPad.
  • husker
    Since when is it a good business decision to limit your potential customers? Would Exon Mobile introduce a type of gas that only works in Fords?
  • sykozis
    And they wonder why nobody wants to read the paper....maybe because it's full of crap. So, now they're limited to the few iPad users.

    huskerSince when is it a good business decision to limit your potential customers? Would Exon Mobile introduce a type of gas that only works in Fords?
    Well, that wouldn't happen since Ford has a supply contract with BP.....unfortunately, it was signed at the beginning of Fiscal Year 2010.
  • eddieroolz
    Not sure why they want to limit themselves to the iPad.
  • blasterth
    The iPad has a good install base, but is not a good device for reading Newspapers.