Feb. 26 Update: This story has been updated per Hulu's new pricing going into effect today.
Today, Hulu's new, cheaper pricing goes into effect, with its entry-level package dropping by $2, from $7.99 to $5.99, as if to tempt Netflix subscribers whose bills are going up.
Alongside this tweak, though, comes a price change that Hulu + Live TV users won't be happy to hear.
Hulu's 2019 Pricing
|Plan||Netflix Standard||Hulu||Hulu + Live TV|
|New monthly price||$12.99||$5.99||$44.99|
|Previous monthly price||$10.99||$7.99||$39.99|
Yes, that's right, as of today, Hulu with Live TV costs $44.99 per month, with a $5 price hike from the current $39.99 monthly rate. Hulu announced these changes in a blog post that didn't highlight what the changes are, only that the pricing is new.
That's right Hulu will now cost $7 cheaper than Netflix's most popular Standard package, which is the cheapest Netflix plan with HD content. The $5 price hike for Hulu + Live TV brings that service to the same rate as PlayStation Vue, and leaves YouTube TV ($40 per month), DirecTV Now ($40 per month) and Sling TV ($25 per month) as the cheaper streaming options.
These changes come as Disney+ is lurking in the shadows, ready to poach audiences away with its original programming, including a Marvel Cinematic Universe-based series starring Tom Hiddleston as Loki.