Hulu Just Dropped to $6 Per Month to Lure Netflix Fans

Feb. 26 Update: This story has been updated per Hulu's new pricing going into effect today.

Today, Hulu's new, cheaper pricing goes into effect, with its entry-level package dropping by $2, from $7.99 to $5.99, as if to tempt Netflix subscribers whose bills are going up.

Alongside this tweak, though, comes a price change that Hulu + Live TV users won't be happy to hear. 

Hulu's 2019 Pricing

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PlanNetflix StandardHuluHulu + Live TV
New monthly price$12.99$5.99$44.99
Previous monthly price$10.99$7.99$39.99

Yes, that's right, as of today, Hulu with Live TV costs $44.99 per month, with a $5 price hike from the current $39.99 monthly rate. Hulu announced these changes in a blog post that didn't highlight what the changes are, only that the pricing is new.

That's right Hulu will now cost $7 cheaper than Netflix's most popular Standard package, which is the cheapest Netflix plan with HD content. The $5 price hike for Hulu + Live TV brings that service to the same rate as PlayStation Vue, and leaves YouTube TV ($40 per month), DirecTV Now ($40 per month) and Sling TV ($25 per month) as the cheaper streaming options.

These changes come as Disney+ is lurking in the shadows, ready to poach audiences away with its original programming, including a Marvel Cinematic Universe-based series starring Tom Hiddleston as Loki.

Henry T. Casey
Managing Editor (Entertainment, Streaming)

Henry is a managing editor at Tom’s Guide covering streaming media, laptops and all things Apple, reviewing devices and services for the past seven years. Prior to joining Tom's Guide, he reviewed software and hardware for TechRadar Pro, and interviewed artists for Patek Philippe International Magazine. He's also covered the wild world of professional wrestling for Cageside Seats, interviewing athletes and other industry veterans.