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Activision: Other Publishers Playing Catch-Up

Just recently Activision Blizzard CEO Bobby Kotick said that Bungie was the only remaining AAA independent studio worth purchasing. Now he's suggesting that other publishers will struggle to keep up with Activision when it comes to online games. In fact, Activision Blizzard is apparently trying to become the biggest entertainment company ever.

The only real competitor, it seems, is social networking website Facebook.

"Our competitor online [is] Facebook in some respects," he admitted during his presentation at the America Merrill Lynch Media, Comms and Entertainment conference. "Even though they don't create content, they provide it. There are a lot of new social gaming companies that are emerging and take mindshare--not from our consumer, [because they're] a different demographic. But there's the potential that some of the social games will start appealing to our consumers so we're making a lot of investments in that area."

He added that the big publishers--namely Electronic Arts, Sony, Microsoft, Nintendo and numerous others--will struggle in terms of entering the same online businesses that Activision has already successfully tackled--in other words, they'll need to play catch-up rather quickly. This viewpoint is undoubtedly backed by Blizzard and its online MMORPG powerhouse, World of Warcraft, a rather huge cushion for the publisher.

"There [was] so much built-up expertise at Blizzard when we did this merger--that we're now applying to Call Of Duty, Tony Hawk, Guitar Hero--that we otherwise wouldn't have had access to," he said. "That puts us in a much better position than many of the very console-dependent companies we used to compete against."

With that said, it seems that Kotick doesn't see other console-dependent companies as competition anymore thanks to Activision's merger with Blizzard. Now who said PC gaming was dead?