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Activision: Other Publishers Playing Catch-Up

Just recently Activision Blizzard CEO Bobby Kotick said that Bungie was the only remaining AAA independent studio worth purchasing. Now he's suggesting that other publishers will struggle to keep up with Activision when it comes to online games. In fact, Activision Blizzard is apparently trying to become the biggest entertainment company ever.

The only real competitor, it seems, is social networking website Facebook.

"Our competitor online [is] Facebook in some respects," he admitted during his presentation at the America Merrill Lynch Media, Comms and Entertainment conference. "Even though they don't create content, they provide it. There are a lot of new social gaming companies that are emerging and take mindshare--not from our consumer, [because they're] a different demographic. But there's the potential that some of the social games will start appealing to our consumers so we're making a lot of investments in that area."

He added that the big publishers--namely Electronic Arts, Sony, Microsoft, Nintendo and numerous others--will struggle in terms of entering the same online businesses that Activision has already successfully tackled--in other words, they'll need to play catch-up rather quickly. This viewpoint is undoubtedly backed by Blizzard and its online MMORPG powerhouse, World of Warcraft, a rather huge cushion for the publisher.

"There [was] so much built-up expertise at Blizzard when we did this merger--that we're now applying to Call Of Duty, Tony Hawk, Guitar Hero--that we otherwise wouldn't have had access to," he said. "That puts us in a much better position than many of the very console-dependent companies we used to compete against."

With that said, it seems that Kotick doesn't see other console-dependent companies as competition anymore thanks to Activision's merger with Blizzard. Now who said PC gaming was dead?

  • Graham_71
    It was Kudo Tsunoda but he must have been sniffing something.
  • jimmysmitty
    If they think that Bungie is the only AAA title gaming company worth buying then they are dead wrong. Last time I checked, VALVe made some of the best PC FPS games out there.

    Then again VALVe would never sell out.

    But if Blizzard does try to and succeds in becoming the largest entertainment company ever, I can see the quality of their games falling very fast. I am also sure they will try to pull a EA and make a crappy version of Steam.
  • beayn
    This guy even LOOKS like an arrogant asshole in that photo.
  • ulysses35
    is this guy for real ? sure Activision are a big company and have a huge list of titles for most formats. BUT this is where it p****s me off... the same old products year after year with ever increasing costs for DLC (COD).. so no wonder he sees his company as the biggest.... greedy... Grrrr
  • Isn't world domination a monopoly? Should we call the FTC? ;)

    Or is he the third antichrist Nostradamus warned us about?
  • eklipz330
    tony hawk and guitar hero are garbage and are stepped all over by the competitors

    all activision has is call of duty, and soon enough, people will get tired of the yearly releases. nothing lasts forever kotick, not even ur arrogant attitude... ull be humbled in no time at all

    blizzard is another story altogehter
  • kinggraves
    Everyone else sure is going to be struggling to keep up with all the garbage Activision is going to be shoveling out.
  • sicpric
    MartinusV2Isn't world domination a monopoly? Should we call the FTC? Or is he the third antichrist Nostradamus warned us about?
    He isn't wearing a turban(yet).
  • Xaios
    Remember the good old days when EA was the evil bogeyman of the gaming industry and Activision was the knight in shining armor? Boy, how much things have changed. And yet, they really haven't changed at all.
  • darkchazz
    This guy should get a "greediest CEO of all time" award.