Blizzard Entertainment Inc. continues to outdo itself with the release of its third expansion pack for World of Warcraft (WoW), selling 3.3 million units within the first 24 hours of its release.
To accommodate WoW gamers at release, more than 10,000 stores worldwide opened their doors till midnight. GameStop, one of the largest US game retailers, reported overwhelming success at their locations."World of Warcraft: Cataclysm delivered even bigger day-one sales than we experienced with StarCraft® II: Wings of Liberty™ in July, making this a record year for Blizzard Entertainment at GameStop," said Bob McKenzie, senior vice president of merchandising, GameStop.
While Cataclysm is being touted the “fastest-selling PC game of all time”, this is not the first time Blizzard was crowned this title with their ever-successful MMORPG World of Warcraft game. Back in November 2008, WoW expansion Wrath of the Lich King held the title with 2.8 million copies sold within the first 24 hours, and in January 2007, yet another WoW expansion, the Burning Crusade, with 2.4 million copies sold at release.
Although the release comes half a year after the originally intended date, WoW: Cataclysm is not without true enhancements. Blizzard’s Tom Chilton revealed to G4TV that they have improved the old world by redoing the level 1-60 areas and raising level caps to five levels instead of ten.
"We had to bring Azeroth to the brink of destruction in Cataclysm, but the result was our best expansion yet," said Mike Morhaime, CEO and cofounder, Blizzard Entertainment. "We want to thank all of our new, existing, and returning players throughout the world for their incredible enthusiasm and support, and we look forward to hearing what they think about all the new content."
With the World of Warcraft subscriber base now exceeding 12 million worldwide, it is no wonder that with each expansion release Blizzard is continually able to break its own records.
If you play WoW and missed our monster performance guide on Cataclysm, check it out here!