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Verizon to Launch Own App Store, Eyes Apple

Rumor has it Verizon is all but ready to launch an app store. Even scarier are the whispers that the Verizon app store will be the only platform for selling applications on the Verizon network.

Yesterday we posted about Apple's App Store and how it encouraged fistfuls of other companies to launch their own iteration. Today brings us to the next bandwagon-er: Verizon Wireless. GigaOm this week reports that the carrier has plans for its own app store and will host a July 28 event to try and drag in some developers.

GigaOm goes on to cite Verizon’s Vice President of Partner Management, Ryan Hughes as saying the Verizon App store will be "the sole marketplace on devices sold by the company, meaning stores such as Research In Motion’s BlackBerry App World or Microsoft’s Windows Mobile Marketplace won’t get placement on Verizon handsets unless a consumer downloads them."

For developers, it doesn't seem like a completely bum deal just a little bit more work:

Hughes says developers can build applications for whatever platform they want. If they want to tie those apps to Verizon’s subscriber data for information about locations or to bill a customer, the developer needs to go through a quick approval process with Verizon and add an API to access the appropriate data.

So it's more red tape for devs but the real victim seems to be Verizon Wireless users who will be stuck with the one app store.