Sex.com FINALLY Sells; Goes for $13,000,000

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Sex.com has been up for grabs for a while. The auction was supposed to take place earlier this year but didn't. Now the domain has officially been sold, and if you had any doubt about the age-old adage 'sex sells,' this should clear things right up.

Owner Gary Kremen sold sex.com to Escom in 2006 for $12 million. Unfortunately, Escom couldn't figure out how to make the domain profitable (really?) and had to declare bankruptcy. DOM Partners, a New Jersey lender, was supposed to auction the domain on March 18 at New York law firm Windels Marx Lane & Mittendorf but postponed it. Around the same time PETA asked DOM Partners to donate the domain to them so they could use it to educate web users about the benefits of "veggie Viagra."

DOM never responded to PETA's request. In fact, we had heard very little about sex.com between March and now. Reuters reports that papers filed Monday indicate that the auction is over and done with and sex.com has officially been sold. The winning bidder, offering $13 million, is listed as Clover Holdings Ltd.

Clover Holdings has not spoken about what it plans to do with the web address. The bankruptcy court overseeing Escom LLC's affairs has not yet approved the deal. The BBC reports that the court will make that decision on October 27.

Source: Reuters, BBC

Jane McEntegart

Jane McEntegart works in marketing communications at Intel and was previously Manager of Content Marketing at ASUS North America. Before that, she worked for more than seven years at Tom's Guide and Tom's Hardware, holding such roles as Contributing Editor and Senior News Editor and writing about everything from smartphones to tablets and games consoles.

24 Comments Comment from the forums
  • jaysbob
    something sex related I'd imagine
    Reply
  • eyefinity
    jaysbobsomething sex related I'd imagine
    You think?
    Reply
  • sexy
    Reply
  • mathiasschnell
    I think many people across The Internet would be disappointed if the domain doesn't become a new porn site.
    Reply
  • christop
    damn!!! he got paid....
    Reply
  • It will be a "sex education" site for curious visitors to learn the basics of sex.
    Reply
  • SteelCity1981
    I wish i can go back to 1994 man i would be a rich SOB right now from the internet.
    Reply
  • jdog2pt0
    What is with all these damn spam bots? Seriously. I don't ever remember it being this bad in the past.
    Reply
  • JMcEntegart
    jdog2pt0What is with all these damn spam bots? Seriously. I don't ever remember it being this bad in the past.
    Me either. Just be glad you're not the one trying to keep the comments clean. BACK, you fiends! We'll find no answers at your discount shopping site!!
    Reply
  • cj_online
    what about sex.ca ?
    Reply