Skip to main content

Amazon Prime Day 2021 — date and what to expect

Prime Day deals
(Image credit: Future)

Chances are that Amazon Prime Day is the last thing on your mind right now. However, Amazon's massive retail holiday will be here before you know it. Unlike last year, we predict Prime Day 2021 will likely occur sometime in July, as it has in previous years.  

Although July is still a few months out, it's never too early to prepare for Amazon's annual celebration. So we're gathering some of last year's best Prime Day deals to get an idea of what we can expect from Prime Day 2021. Keep in mind we're still multiple holidays aways from Prime Day, but given how big Amazon Prime Day has become — and how many deals Amazon releases — we're getting a jump start on Prime Day. (Not a Prime member? You can sign up for a free 30-day Prime member trial).  

What is Amazon Prime Day 2021 

Prime Day is a 48-hour retail holiday designed specifically for Prime members. Amazon Prime Day originally started in July of 2015 as a way to celebrate Amazon's 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items on its site. The sales were exclusively for Prime members only. The event was a hit and since 2015 Amazon Prime Day has grown into a massive retail holiday. 

Prime Day deals include discounts on everything from the Echo Dot to Nike sneakers. It's become a massive juggernaut for Amazon and we predict it'll be just as strong in 2021 as it has been in previous years.  

When is Prime Day 2021

Prime Day is typically celebrated in July. However, last year Prime Day occurred on October 13. The pandemic and the unprecedented surge in deliveries caused  Amazon to delay Prime Day. We predict Prime Day 2021 will return to its normal July timeframe. 

Where is Prime Day celebrated

The first Amazon Prime Day was celebrated in 9 countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon Prime Day has since expanded in popularity. Last year, Prime deals were held in 18 countries including the United States, United Kingdom, United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, Austria, France, China, Canada, Belgium, and Australia. 

In 2017, Amazon also expanded Prime Day's duration. It went from a 24-hour event to one that lasted for 30 hours. In 2018, Amazon expanded the holiday to 36 hours and in 2019 it lasted a full 48 hours. 

Amazon Prime Day — the best deals last year

Amazon toys: $10 off purchases of $50 or more
Get that holiday shopping done early with this epic post Prime Day deal from Amazon. Currently, when you spend $50 or more on select toys, Amazon will take $10 off your purchase. The sale includes Hasbro, Disney, Melissa & Doug, Star Wars, Funko, and more. Deals star from $5. View Deal

Apple AirPods Pro: was $249 now $199
Our favorite AirPods Pro discount is back! Amazon has the AirPods Pro on sale for $199. That's $50 off and their lowest price ever. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation. View Deal

MacBook Air: was $999 now $849 @ Amazon
The new MacBook Air sports a Core i3-1005G1 CPU, 8GB of RAM, and a 256GB SSD. It also features Apple's redesigned Magic Keyboard, which is actually great for typing. It's on sale for $949.99, but you get an extra $100 off during the checkout process for a final price of just $849.99. The 512GB model is also at $1,149.99 — it's lowest price ever. View Deal

LG CX 55" 4K OLED TV: up to $503 off all models
If you're searching for Prime Day deals on OLEDs, here's a sale that saves you a whopping $503. Currently, Amazon is taking up to $503 off every LG CX Series 4K OLED TV. We reviewed the 65-inch version of this TV and found it offered an unparalleled picture with inky blacks and excellent audio. After discount, you can get the 48-inch model for just $1,496. View Deal

Echo Dot: was $49 now $29 @ Amazon
Go and grab one of our favorite smart speakers for Prime Day. The third-generation Echo Dot is now less than half-price, delivering Alexa and good audio quality in a compact design.View Deal

Galaxy Note 20 5G unlocked: was $999 now $749 @ Amazon
You can snag Samsung's latest 5G phablet for $250 off during Prime Day. It comes with a dazzling 6.7-inch AMOLED display, the S Pen and a very capable triple-camera system. Note that only Mystic Bronze and Mystic Gray models are on sale.View Deal

Samsung Galaxy S20 Plus: was $1,199 now $899 @ Amazon
The Galaxy S20 Plus deal at Amazon is noteworthy because unlike other Prime Day savings on Samsung phones, you can save $300 on this particular model. That's good, because we think the S20 Plus is the best of the S20 flagships, striking a good balance between price and features.View Deal

Acer Aspire 1: was $499 now $399
The Aspire 1 is a budget laptop that's great for kids or for light Web surfing. It features a 15.6-inch 1080p LCD, Celeron N4020 CPU, 4GB of RAM, and a 64GB eMMC. It also includes an HDMI cable, USB extension cord, and mouse pad. View Deal

Lego sets: up to 40% off
From Lego Duplo sets to Lego Star Wars, Amazon is taking up to 40% off a wide range of Lego sets. After discount, Prime Day deals start at just $8.99. For instance, you can get the LEGO City Sky Police Jet Patrol for just $8.99 (pictured).View Deal

Best Prime Day TV deals

TCL 55" 4K Android TV: was $399 now $249 @ Best Buy
Amazon's epic Fire TV sales have mostly been extinguished. So if you want a big-screen TV on a small-time budget, turn your eyes to Best Buy. The retailer has the TCL 55-inch 4K Android TV on sale for $249.99, which is slightly cheaper than Amazon's (now sold out) 55-inch Fire TV that was selling for $299.View Deal

TCL 40" Roku Smart TV: was $299 no $198 @ Amazon
Don't require a 4K TV? Amazon has the TCL 40-inch Roku Smart TV on sale for $198. This Prime Day TV deal is cheap enough that it won't break the bank. We also like that it features Roku's platform — our favorite OS for streaming. View Deal

Sony 55" 4K OLED TV: was $1,498 now $1,298 @ Amazon
OLED TVs are getting some serious price cuts during Prime Day. Currently, Amazon has the Sony 55-inch A8H 4K OLED TV on sale for $1,298. That's $600 cheaper than its September price and the absolute cheapest OLED deal we've seen so far.View Deal

Samsung 70" 4K TV: was $749 now $529 @ Best Buy
Best Buy isn't holding back. The retailer has the Samsung Class 6 70-inch 4K TV on sale for $529. That's $220 off and one of the least expensive 70-inch name brand TVs we've seen. It features 4K resolution, HDR10+ support, 120Hz motion rate, and Samsung's Tizen OS. View Deal

Best Prime Day laptop deals

RCA Galileo Pro 2-in-1: was $299 now $119
The Galileo Pro is a 2-in-1 laptop designed for kids. It features a detachable 11.5-inch LCD, 1.3GHz Atom CPU, 1GB of RAM, and a 32GB SSD. It runs Android 6.0 and can also be used in tablet mode. Rarely on sale, this is one of the cheapest Prime Day deals we've seen on a laptop so far. View Deal

HP Chromebook 11: was $285 now $240 @ Amazon
Chromebooks have been hard to find in stock most of this summer. As a result, we expect sales on these laptops to be modest. That said, Amazon has the new HP Chromebook 11 on sale for $245. It sports an 11.6-inch 1366 x 768 LCD, Celeron N3350 CPU, 4GB of RAM, and a 32GB eMMC. View Deal

Lenovo IdeaPad 2020: was $316 now $259
When it comes to laptops, the bulk of Prime Day deals will consist of machines like this budget friendly Lenovo IdeaPad. It features a 14-inch 1366 x 768 LCD, AMD A6 APU, 4GB of RAM, and a 64GB eMMC. It's designed for Internet-based work. View Deal

Acer Aspire 1: was $499 now $399
The Aspire 1 is a budget laptop that's ideal for light tasks like checking e-mail, Web surfing, and the occasional Netflix stream. It features a 15.6-inch 1080p LCD, Celeron N4020 CPU, 4GB of RAM, and a 64GB eMMC. It comes with an HDMI cable, USB extension cord, and mouse pad. View Deal

MacBook Air: was $999 now $849 @ Amazon
The new MacBook Air sports a Core i3-1005G1 CPU, 8GB of RAM, and a 256GB SSD. It also features Apple's redesigned Magic Keyboard, which is actually great for typing. It's on sale for $899.99, but you get an extra $50 off during the checkout process for a final price of just $849.99. View Deal

Razer Blade Stealth 13: was $1,799 now $1,499 @ Amazon
With a new Razer Blade Stealth 13 announced over the weekend, Razer's cutting the price on the model that came out earlier this year. You can save $300 on the Razer Blade Stealth 13. It features a 13.3-inch 1080p 120Hz LCD, Core i7-1065G7 CPU, 16GB of RAM, 512GB SSD, and a GTX 1650 Ti Max-Q GPU. View Deal

MSI GS75 Stealth: was $2,099 now $1,995 @ Amazon
Getting bigger with a 17.3-inch laptop that still keeps things thin and light. The MSI GS75 Stealth comes with an Intel i7 processor, 32GB of DDR4 RAM, a 512GB SSD, a NVIDIA RTX 2070, Windows 10 Pro, anti-ghosting keys, and a FHD display with a 240Hz refresh rate. It’s also VR ready, and thanks to Prime Day it’s $100 cheaper than normal.View Deal

Best Prime Day Amazon deals

Fire HD 10 tablet: was $149 now $79 @ Amazon
Proving that a good tablet doesn't need to cost a fortune, the Fire HD 10 offers a colorful full HD display, a fast octa-core processor and up to 12 hours of battery life for a new low price. And Alexa is inside, too.View Deal

Amazon Music Unlimited (4 months): was $29 now $1
Get unfettered access to millions of songs that you can listen to online or offline. Amazon is giving new Amazon Music Unlimited subscribers four months of service for free. The retailer normally offers a free 30 day trial, so this Prime Day deal saves you $29.View Deal

Echo Auto: was $49 now $19
Get Alexa in your car with the Echo Auto. This device lets you stream a suite of audio content from Amazon Music to Audible audiobooks. Log into your Prime account to drop its price to just $19.99. View Deal

Toshiba 32" 720p Fire TV: was $179 now $119 @ Amazon
This Prime Day deal makes it cheaper than ever to add a new smart TV to any room you want. Built-in Fire TV access means you've got support for Netflix, Disney Plus, Hulu and, of course, Prime Video.View Deal

Amazon Kindle Paperwhite: was $129 now $79
The Paperwhite is now at its lowest price ever. Its sharp 300 ppi screen is great for reading, so you see crisp text, and its IPX8 waterproof rating means it can survive a drop in the water. View Deal

Amazon Kindle Kids Edition: was $110 now $75
The Kindle Kids Edition is just like the regular Kindle, but it's got a year of Amazon Kids+ (formerly FreeTime Unlimited), a 2-year worry-free guarantee, a colorful magnetic case, and no special offer ads on the lock screen. View Deal

Whole Foods: spend $10, get $10 credit
One of our favorite Prime Day deals is back! Spend $10 at Whole Foods from now through October 14, and you'll get a free $10 Amazon credit which you can use during Prime Day. Delivery/pickup orders sold by Whole Foods Market and delivered or picked up by October 14th at 11:59 pm (PST) qualify for this offer. After your order, you'll get an e-mail instructing you how to load the $10 credit to your Amazon account. View Deal

Best Prime Day furniture deals

Desk lamps: deals from $11
Amazon is slashing the price of numerous desk lamps with deals starting as low as $11. The sale includes LED desk lamps, dimmable lamps, and more.  View Deal

L-Shaped Computer Desk: was $145 now $139
This L-shaped computer desk offers enough surface space for everything from working to gaming. It features a sturdy metal frame and is made from environmental wood. It's currently $60 off. View Deal

Leather executive chairs: up to 30% off
Upgrade your home office with an AmazonBasics leather executive chair. As part of its Prime Day deals, Amazon is taking 30% off all chairs with prices starting at just $103.19. (You must sign into your Prime account and proceed through the final stage of checkout to see this final price).  View Deal

Upholstered Folding Futon Bed: was $339 now $292
Get multiple uses from your sofa with this folding futon bed. It can lock on at 120 degrees to use as a sofa or you can rest he back 180 degrees to use as a bed. It's now $46 off. View Deal

Best Prime Day gaming deals

The Last of Us 2: was $59 now $39 @ Amazon
The Last of Us 2 was one of 2020’s most critically acclaimed games. You play as Ellie as she journeys across a postapocalyptic United States to avenge a brutal murder. Equal parts action, horror and exploration, The Last of Us 2 is beautiful, both in its design and in the story it tells.View Deal

Marvel’s Spider-Man: was $39 now $25 @ Amazon
Marvel’s Spider-Man: Game of the Year Edition includes both the base Spider-Man game and its excellent The City That Never Sleeps DLC. You play as Spider-Man in a story-driven open-world superhero game, which puts a whole new spin on classic characters from the comics. It’s a steal at $25.View Deal

Mortal Kombat 11: was $59 now $19
Mortal Kombat 11 is the biggest, bloodiest, and best Mortal Kombat yet. It's a must for any gaming library — especially at this Prime Day price. This latest installment of the series features an overhauled fighting engine and an immersive story mode. View Deal

Assassin's Creed Valhalla: was $59 now $49
Lead epic Viking raids against Saxon troops and fortresses in Assassin's Creed Valhalla. You can preorder the game now from Amazon and save $10 in the process. Orders will ship to meet the game's November 10 release date.View Deal

Star Wars: Jedi: Fallen Order: was $59 now $29 @ Target
Star Wars: Jedi: Fallen Order is a treat for Star Wars fans, who have had to go a long time without a compelling single-player Star Wars adventure. This game bridges the gap between Episodes III and IV, and casts you as a Jedi on the run from the nascent Galactic Empire.View Deal

Super Mario Odyssey: was $59 now $39 @ Amazon
Super Mario Odyssey represents Mario’s latest big adventure, as he explores 14 enormous levels in search of more than 100 collectible “moons.” With intricate, gorgeous levels and precise platforming, Super Mario Odyssey is welcoming enough for newcomers, but challenging enough for veterans. It rarely goes on sale, so $40 is a good deal.View Deal

PS4 accessories: up to 50% off
From headsets to charging cables, Amazon is taking up to 50% off a wide select of PS4 accessories in this early Prime Day deal. Brands on sale include HyperX, Turtle Beach, Seagate, and more. View Deal

PS4 2TB Seagate Game Drive: was $110 now $61 @ Amazon
The officially licensed Seagate Game Drive for PS4 gives you enough storage space for over 50 games. It's lightweight, compact and doesn't need its own plug, making it the perfect PS4 accessory for those pushed for internal storage space.View Deal

Ring Fit Adventure: $79 @ Amazon
This isn't a Prime Day deal per se (there's no actual discount), but Amazon has stock of the Nintendo Ring Fit Adventure. (It's been near-impossible to find in stock all summer long). The Ring Fit Adventure is a fun peripheral for Switch owners who want to burn some calories while playing games. View Deal

Turtle Beach Recon 200: was $59 now $29 @ Amazon
Turtle Beach makes some of the best gaming headsets on the market, and the Turtle Beach Recon 200 is one of the manufacturer's least expensive options. This wired headset provides good sound on the Xbox One, PS4 or PC. View Deal

Alienware AW3420DW: was $1,119 now $849 @ Amazon
The Alienware 34 Curved Monitor delivers an immersive 3440 x 1440 display with a speedy 120Hz refresh rate for playing your favorite PC games at their best.View Deal

Best Prime Day toy deals

Hasbro Marvel Avengers: up to 30% off action figures
It's never too early to shop for Christmas. Amazon is taking up to 30% off select Hasbro Marvel Avengers action figures. For instance, you ca get the Marvel Action Figures 8-Pack for $49 (pictured). That's a full $30 off its normal price. It includes figures of Captain America, Iron Man, Black Panther, Spider-Man, Daredevil, War Machine, the Incredible Hulk, and Falcon.View Deal

Barbie dolls: up to 38% off
As part of its early Prime Day deals, Amazon is taking up to 38% off select Barbie dolls. The sale includes this Barbie Soccer Coach Playset for $12.49 (pictured). It's 38% off and at its lowest price of the year. View Deal

Lego sets: up to 30% off
From Lego Duplo sets to Lego Star Wars, Amazon is taking up to 30% off a wide range of Lego sets. After discount, Prime Day deals start at just $8.99. View Deal

Fisher-Price STEAM Toys: up to 40% off
Fisher-Price STEAM toys are designed to help kids develop their thinking skills. A variety of STEAM toys are on sale at up to 40% off. After discount, you can get the Fisher-Price Think Learn Rocktopus for $36 (pictured), which is 40% off. It's designed to help preschoolers learn all about different instruments, patterns, counting skills, and more.View Deal

Best Prime Day headphone deals

Galaxy Buds: was $129 now $89 @ Amazon
The Galaxy Buds are a great AirPods alternative for Android users. They're loaded with features, produce full sound, and offer a solid 6 hours of playtime on a single charge. View Deal

AirPods w/ Charging Case: was $159 now $114 @ Amazon
Amazon has the Apple AirPods with standard charging case on sale for $114.99. That's $44 off and their lowest price ever. The AirPods feature Apple's latest H1 chip for fast wireless connectivity with Apple devices.View Deal

AirPods w/ Wireless Case: was $199 now $159 @ Amazon
This Prime Day deal gets you the AirPods with Wireless Charging Case for just $159. That's one of the best prices we've seen for these buds. In fact, this it's just $20 shy of their all-time price low of $139. They come with a Qi-compatible case that allows for wire-free charging. View Deal

Apple AirPods Pro: was $249 now $199 @ Amazon
Our favorite AirPods Pro discount is back! Amazon has the AirPods Pro on sale for $199. That's $50 off and their lowest price ever. The AirPods Pro offer both sweat and water resistance (IPX4 certified) along with built-in noise cancellation. Staples offered this price first late Saturday night and as of Sunday Amazon is price matching them. View Deal

Bose 700: was $399 now $379 @ Amazon
The Bose 700 headphones are the best noise-cancelling 'phones you can get. They're stylish, comfortable to wear, and deliver the best noise-cancelling experience you can find. Even better, all colors are now $20 off.View Deal

Bose QC 35 II Headphones: was $349 now $199 @ Amazon
The excellent Bose QC 35 II wireless headphones are on sale for $299. While no longer Bose's flagship cans, these Editor's Choice headphones are still comfy to wear, provide excellent sound, and offer killer noise-cancelling technology. View Deal

Sony WH1000XM4: was $373 now $298 @ Amazon
Sony’s flagship noise cancelling headphones, and our current favourite pair, the WH-1000XM4 are pricey but offer the best of the best. Superior noise cancelling tech,fast charging, touch controls, AI, and 30 hours of battery.View Deal

Best Prime Day home and kitchen deals

Weighted blankets: deals from $15
From calming anxiety to providing a good night's sleep, a good weighted blankets offers plenty of benefits. As part of its Prime Day deals, Amazon has weighted blankets on sale for as low as $25. For instance, you can get the AmazonBasics Cotton Weighted Blanket for $32.99 ($22 off, pictured). View Deal

Ninja Foodi Deluxe XL: was $269 now $149 @ Amazon
Part pressure cooker, part air fryer — the Ninja Foodi 9-in-1 Deluxe XL Pressure Cooker is the ultimate device for the home cook. It features 9 functions which will have you frying, steaming, baking, or broiling your meals. Even better, it's $120 off and at an all-time price low. View Deal

iRobot Roomba 692: was $319 now $199 @ Amazon
Save $120 on this excellent entry-level robot vacuum cleaner. The iRobot Roomba 692 can handle both carpet and hardwood floors as well as pet hair. It uses sensors to detect dirty areas, and is loaded with smart features, including voice control. View Deal

Rubbermaid 24-Piece Storage Set: was $39 now $27
We can all use more food storage options in our pantry and this Prime Day deal knocks $12 off the Rubbermaid 24-Piece Food Container set. It includes 12 leak proof, airtight food storage containers featuring crystal clear, BPA free Triton plastic. View Deal

Instant Pot Duo 7-in-1 Pressure Cooker: was $99 now $79
This Prime Day deal is perfect for the home chef who has no time to cook. It features 14 one-touch smart programs for cooking ribs, soups, beans, rice, poultry, yogurt, desserts, and more. The free Instant Pot app also includes hundreds of recipes to choose from. View Deal

Best Prime Day fitness deals

Samsung Galaxy Watch 3: was $399 now $369 @ Amazon
The new Galaxy Watch 3 is on sale thanks to a rare deal during Amazon Prime Day. You can get the 41mm, bluetooth-only version of the smartwatch in silver for $30 off right now.View Deal

Finer Form Multi-Functional Bench: was $289 now $149
The Finer Form Multi-Functional Bench can be used as flat bench, decline bench, or as a roman chair for doing hyperextensions. This early Prime Day deal knocks its price to just $149.89. View Deal

Apple Watch 3 (GPS/38mm): was $199 now $169 @ Amazon
If you're looking for the least expensive Prime Day deal on an Apple Watch, keep your eye on the Apple Watch 3. This is Apple's entry-level watch and the model most likely to dip below $149. The waterproof watch offers heart rate notifications, workout detection, Apple Music, and Siri support for a low price. It's now $30 off and at its cheapest price of 2020. View Deal

Garmin Fenix 5X: was $799 now $399 @ Amazon
The Garmin Fenix 5X is a GPS watch that has it all and then some. It's hardy with a sapphire screen protecting against scratches and bumps, and the 12GB of storage is home to topographical maps to track your run, walk or jaunt round the golf course.View Deal

Best Prime Day mattress deals

Tuft & Needle mattresses: from $220 @ Amazon
Currently, Prime members can take 20% off the Tuft & Needle Nod mattress or the Tuft & Needle Original Mattress. After discount, the Nod Mattress starts at just $220. Meanwhile, the Original Mattress starts from $280. (You must log into your Prime account to see these prices). If you're looking for other Tuft & Needle mattresses, the manufacturer is taking 10% off sitewide.View Deal

Casper Sleep Element: deals from $316
The Casper Sleep Element is perfect for shoppers who want a cozy mattress at a low price. It offers two layers of breathable polyurethane foam, a layer of AirScape breathable foam (for increased airflow), and a durable base that supports your whole body.View Deal

Lucid Hybrid Mattresses: 15% off all mattresses
Prime Day deals have already started and this sale from Lucid is a perfect example. Currently, Amazon is taking 15% off all Lucid Hybrid mattresses. After discount, deals start at just $282. View Deal

Sealy: up to 25% off mattresses
As part of its early Prime Day deals, Amazon is knocking up to 25% off a selection of Sealy mattresses. After discount, you can get the Sealy Response Performance Mattress for $545.59. That's $112 off and the cheapest price we've seen for this mattress at Amazon. View Deal

Weighted Blankets: 20% off for Prime members
A good weighted blanket can help you get a better night's rest. As part of its early Prime Day deals, Amazon is taking 20% off a wide variety of weighted blankets by Degrees of Comfort. The blankets offer varying amounts of weight from 6 lbs. to 23 lbs. View Deal

Amazon Prime Day 2020 date

The official Amazon Prime Day date is October 13 and October 14. The event was delayed from July due to the coronavirus pandemic. It's expected that Prime Day will immediately lead into Black Friday sales once this event is completed.

Tips for finding the best Prime Day deals

Price Check Everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. 

Keep in mind that there might be some items CamelCamelCamel doesn't track. In those instances, we use Shopbrain or Shopsavvy. They won't tell you the price history of an item, but they'll tell you if a competing retailer offers a better price. 

Don't Limit Yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors planning "Prime Day" sales of their own. 

And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices. 

Take Advantage of Free Credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange. 

Prime Day

(Image credit: Smith Collection/Gado/Getty Image)

Don't Buy New Gadgets...Yet: Amazon released a multitude of new gadgets a few days ago, including a new Amazon Echo and new Echo Dot. However, not all of them will be released in time for Prime Day. So be wary when you see deals on Amazon's new devices. Plus, with Black Friday right around the corner, there's a very high probability they'll be cheaper in just a few weeks time. In fact, Black Friday prices — especially on Amazon devices — are typically $20 to $100 cheaper than Prime Day prices. 

The same holds true for Apple's new devices. While the Apple Watch SE and iPad 2020 are already on sale, chances are high they'll be cheaper on Black Friday and Cyber Monday. 

Don't Buy Junk: The pandemic completely changed how we shop. Clorox Wipes, for instance, were more popular than swimsuits this past summer. Meanwhile, Lysol Spray is still high in demand and near impossible to find online. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it. 

Watch Out for Shady Reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade.