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Amazon Prime Day 2021 — date and best early deals now

Prime Day deals

Prime Day deals will begin on June 21 and last for 48 hours. However, there are already a multitude of Amazon Prime Day deals you can get today. Devices such as the Echo Dot, MacBook Pro M1, and multiple 4K TVs have already received deep price cuts from Amazon. 

For the second consecutive year, Amazon Prime Day will occur outside of its traditional mid-July timeframe. Nevertheless, it'll be the same two-day sales-a-thon as previous years with Prime Day deals across multiple brands and categories. Amazon says it will have over two million Prime Day deals across every category during Prime Day, so we're here to help you spot the best deals from Amazon (and its competitors).

As a reminder, the vast majority of Prime Day deals will be for Prime members only. If you're not a member, now is the time to sign up for Amazon's free 30-day Prime Day trial. (Students can also use their college e-mail to get a more generous six-month free trial). Keep in mind that there will be Prime Day deals from Amazon competitors like Walmart, Target, and Best Buy. The entire Tom's Guide staff is here to bring you the best sales from all retailers 24/7. 

Amazon Prime: free 30-day trial @ Amazon
Amazon Prime gives shoppers access to free shipping on over 100 million products. It also includes access to services like Prime Video and Prime Music. After your trial is up, you can opt to pay a one-time fee of $119/year (best value) or $12.99/month. Alternatively, you can also cancel your account and pay nothing.  View Deal

Deals you can shop ahead of Prime Day

Best early Prime Day deals

Top 5 Deals Today

Amazon smart TV sale: deals from $99 @ Amazon
Prime Day is an excellent opportunity to score a new TV. Whether you're looking for a TV for a child's room or your home office, Fire TVs are now on sale from $99. The cheaper TVs are 720p models, which are great for small spaces or as a spare TV. All TVs feature a voice remote with Alexa built-in. View Deal

Blink Outdoor: was $99 now $59 @ Amazon
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. Prime members can get it for just $59.99 ($40 off). View Deal

Buy a $40 gift card: get a $10 Prime Day credit @ Amazon
Prime Day deals are kicking off with this excellent offer from Amazon. Purchase a $40 or more Prime Day eGift card and you'll get a $10 Amazon credit to your account. Use coupon code "GIFTFORPD21" at checkout to get this deal. Deal ends June 21 at 2:59am ET. View Deal

Spend $10 on small business: get $10 credit @ Amazon
One of Amazon's first Prime Day deals is designed to help small businesses. Through June 20, Amazon will offer a $10 credit (to use on Prime Day) to members who spend $10 on products from select small business brands and products in Amazon's store. Eligible devices include products from Amazon's Handmade and Launchpad stores. View Deal

Amazon Prime Rewards Visa: up to $150 gift card @ Amazon
Amazon is offering up to a $150 gift card if you qualify for one of its credit cards. Sign up for the Amazon Rewards Visa Card (Prime membership not required) and you'll get an instant $50 Amazon gift card upon approval. Alternatively, sign up for an Amazon Prime Rewards Visa Card (for Prime members only) and you'll get a generous $150 Amazon gift card. The former gives you 3% cash back when you shop at Amazon or Whole Foods, whereas the latter gets you 5% cash back. View Deal

Amazon Devices

Amazon Echo Auto: was $49 now $14 @ Amazon
Echo Auto makes it easy to add Alexa to your car. It uses 8 mics and far-field technology to hear your voice over music and road noise. Amazon currently has it on sale for $14.99, which is $15 cheaper than last year's best deal. View Deal

Echo Show 5: was $79 now $44 @ Amazon
The Echo Show 5 is a compact smart display with a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or making video calls. It's now on sale for $44.99, which is its lowest price of the year. View Deal

Amazon Luna Controller: was $69 now $48 @ Amazon
The Luna Controller is designed for Amazon's cloud gaming service of the same name. It connects to Amazon directly through its own Wi-Fi connection, which according to Amazon reduces lag by 17 to 30 milliseconds. It's now at its lowest price of the year. View Deal

Amazon Halo: was $99 now $69 @ Amazon
Part fitness tracker, part fitness service — Amazon Halo is a display-less band that tracks your heart rate, steps, calories burned, and renders 3D scans of your body to determine your body fat percentage. The band also has built-in mics that analyze the tone of your voice. It comes with 6 free months of fitness services that auto-renew at $3.99/month for the full suite. (You can also opt to cancel the service). View Deal

Echo Frames (2nd gen): was $249 now $174 @ Amazon
Amazon's digital assistant is invading new territory: Your face. These smart glasses make your life easier by letting you complete tasks hands-free. You can ask for the latest news, weather, or have them play music via their built-in speakers. They also work with Siri and Google Assistant. View Deal


Amazon smart TV sale: deals from $99 @ Amazon
Fire TVs are now on sale from $99. The cheaper TVs are 720p models, which are great for small spaces or as a spare TV for your home office. All TVs feature a voice remote with Alexa built-in. View Deal

Insignia 50" 4K Fire TV: was $379 now $299 @ Amazon
Big-screen TVs will undergo massive price drops on Prime Day. Take for instance the Insignia 50-inch 4K Fire TV. As part of Amazon's early Prime Day deals — it's now on sale for $299. It features access to all of your favorite streaming apps and includes an Alexa voice remote control.  View Deal

Insignia 55" F30 4K Fire TV: was $499 now $349 @ Amazon
The Insignia F30 is part of Amazon's 2021 lineup of Fire TVs. It offers HDR support, DTS Studio Sound, and an Alexa voice remote that lets you control your TV via voice commands. Already on sale, it's one of the best TV deals you'll find for fans of Amazon's Fire TVs. Even better, it's $50 cheaper than it was last week. View Deal

Sony 55" X80J 4K TV: was $799 now $748 @ Amazon
Amazon has one of the best Sony TV deals of the moment. For a limited time, you can get the Sony X80J on sale for $51 off its retail price. This model features a 55-inch 4K display, HLG/Dolby Vision/HDR10 support, and compatibility with AI home assistants like Google Assistant and Amazon Alexa. It also relies on Google TV — rather than Android TV — to offer better and smarter streaming options.View Deal


Amazon Echo Buds (Wired Case): was $119 now $79 @ Amazon
The Echo Buds offer good sound quality, solid noise cancellation, and great integration with Alexa. They're on sale for $79.99, which is their lowest price ever. In our review, we found the new buds are smaller and offer better noise cancellation than their predecessors. View Deal

AirPods w/ Wireless Case: was $199 now $149 @ Amazon
For a limited time, you can get the AirPods with Wireless Charging Case for $149 at Amazon. That's one of the best Memorial Day sales we've seen for these buds. They come with a Qi-compatible case that allows for wire-free charging. View Deal

Jabra Elite 85h: was $249 now $155 @ Amazon
With their powerful noise cancellation and record-breaking 36-hour battery life, the Jabra Elite 85h are among the best noise cancelling headphones you can get. They're over $90 off and one the best Prime Day deals around if you're looking for solid performance. View Deal

Apple AirPods Pro: was $249 now $197 @ Amazon
Reviewed by Tom's Guide:
One of the best Memorial Day sales we've seen, Amazon has the AirPods Pro on sale for $197. That's one of the best prices we've seen on the AirPods Pro. View Deal

AirPods Max: was $549 now $499 @ Amazon
Amazon has the AirPods Max on sale for $499, which is $50 off their regular price and the lowest price we've ever seen for them. (They briefly hit this price point in the lead up to Christmas). The AirPods Max are Apple's premium retro-style headphones. They feature large ear cushions, a digital crown, active noise cancellation, and Spatial Audio. The latter feature uses head tracking to place sounds around you to deliver a surround sound experience. View Deal

Smart Home

Echo Show 5: was $79 now $44 @ Amazon
The Echo Show 5 is a compact smart display with a 5.5-inch screen that's perfect for checking the weather, managing to-do lists, or making video calls. It's now on sale for $44.99, which is its lowest price of the year. View Deal

Blink Outdoor: was $99 now $59 @ Amazon
The Blink Outdoor is a fully wireless home security camera that records video in 1080p, lets you store video locally (or in the cloud), and has a two-year battery life. Prime members can get it for just $59.99 ($40 off). View Deal

What is Amazon Prime Day 2021 

Prime Day is a 48-hour retail holiday designed for Prime members. Amazon Prime Day originally started in July of 2015 as a way to celebrate Amazon's 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items on its site. The event was a hit and since then Amazon Prime Day has grown into a massive retail holiday. 

Today, Prime Day deals include discounts on everything from the Echo Dot to Nike sneakers. It's become a massive juggernaut for Amazon and we predict it'll be just as strong in 2021 as it has been in previous years.  

  • Prime Day is a 2-day retail holiday for Prime members only
  • Amazon promises over two million Prime Day deals in 2021
  • Prime Day will be celebrated multiple countries 
  • Some of the best Prime Day deals will focus on Amazon hardware

When is Prime Day 2021

Prime Day 2021 will occur on June 21 and 22. For shoppers, it means Prime Day deals are just a few days out. Last year, Prime Day occurred on October 13. The pandemic and an unprecedented surge in deliveries caused Amazon to delay Prime Day by a few months. Traditionally, Prime Day is celebrated in mid July. 

Where is Prime Day celebrated

The first Amazon Prime Day was celebrated in 9 countries including the U.S., UK, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon Prime Day has since expanded in popularity. Last year, Prime deals were held in 18 countries including the United States, United Kingdom, United Arab Emirates, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, India, Germany, Austria, France, China, Canada, Belgium, and Australia. 

However, Amazon recently announced that it will pause Prime Day in Canada and India, reports CNBC. Both countries are undergoing significant COVID-19 spread, which is the reason Amazon is postponing its retail holiday. 

How long do Prime day deals last?

Prime Day 2021 will last 48 hours as it did last year. However, Prime Day deals haven't always lasted a full two days. Lightning deals can sell out in minutes, whereas other deals can last through the entire Prime Day duration. Our advice is that if you spot a deal you like, buy it on the spot. (After price checking other retailers, of course). If it sells out, you can always check Amazon competitors like Walmart and Best Buy who may be price matching Amazon and offering the same deal. 

Amazon Prime Day Whole Foods deals

Amazon Prime Day

(Image credit: Whole Foods)

Amazon-owned organic grocer Whole Foods plays a huge role on Prime Day. In fact, one of our favorite Amazon Prime Day deals comes from Whole Foods. For the past three years, Amazon has given Prime members who shop at Whole Foods a $10 Amazon credit that can be used on Amazon Prime Day. 

Other Prime Day deals with Whole Foods include discounts on seafood, meat, organic produce, and more. Even if you're not a fan of Whole Foods, it's worth shopping there in the lead up to Prime Day (and during Prime Day) for the savings. 

This year, Whole Foods has confirmed it will offer the following Prime Day deals from June 16 through the end of Prime Day.

  • Single-serve mochi (BOGO)
  • Beef rib steaks for $11.99/lb. 
  • Chilean sea bass for 25% off
  • Reusable water bottles for 30% off

How to prepare for Amazon Prime Day 2021

  • If you you're not a Prime member, you can't participate in Prime Day. However, what you can do is sign up for a free Prime membership. The free trial lasts 30 days, which is more than enough time to take advantage of Amazon's sales. That said, you'll want to plan your free trial so it falls during Prime Day 2021. 
  • Prime Day 2021 is bound to be a record-breaking day(s) for Amazon. That means some shipments may fall through the cracks. Here's what to do in case you wind up with an Amazon Prime late delivery.
  • Plan on cancelling your Prime membership? Check out our guide on how to cancel Amazon Prime.
  • Don't buy any Amazon devices just yet. Prime Day deals tend to focus on Amazon gear (e.g. Echo Dot, Kindle Paperwhite). Wait till Prime Day when these devices see their lowest price of the year. 

What is the Amazon Prime Day Show

Amazon Prime Day Show

(Image credit: Amazon)

The Amazon Prime Day Show is a three-part musical event to celebrate this year's Prime Day. Headlining the show are Billie Eilish, H.E.R., and Kid Cudi. The Prime Day Show will be available to stream on Prime Video beginning June 17. It'll be available for Prime and non-members for 30 days. 

Each celebrity will star in their own Prime Day Show, which will last from 25 to 27 minutes. These aren't outright concerts, but instead Amazon describes them as "unique experiences that fuse performance and storytelling." 

This isn't the first Prime Day Show we've seen from Amazon. In 2018, Amazon chose Ariana Grande, Alessia Cara, Kelsea Ballerina, and Julia Michaels to headline their show. The following year the Amazon Prime Day concert featured Taylor Swift, Dua Lipa, Becky G, and SZA. (There was no concert in 2020). 

Best Prime Day deals to expect in 2021

Predicting Prime Day deals isn't as hard as you think. Amazon tends to offer similar sales every year. For instance, every Prime Day brings about huge price cuts on all of Amazon's smart devices. This includes the Echo Dot, Fire TV Stick, and Fire Tablets. You can also expect to see big price drops on Amazon's Fire TV Edition TVs. Outside of Prime Day, the only time you'll find cheaper prices on Amazon devices is during the Black Friday season. Below are some of the best Prime Day deals from the year before that will likely reappear during Prime Day 2021 — albeit with lower prices and on newer generation devices. Additionally, Amazon is kicking off the spring season with price drops on a variety of Echo devices.

Tips for finding the best Prime Day deals

Price check everything: Our number one rule when shopping on Prime Day is to price check what you're about to buy. Price checking on Prime Day is quite easy. We're big fans of CamelCamelCamel, a website that price checks millions of items sold on Amazon. The website tracks price lows, so if the item you're looking at was cheaper in March, you'll be able to see the price difference. There's even a Chrome extension called Camelizer, which you can install and click on anytime you want to look at the price history of a product. 

Keep in mind that there might be some items CamelCamelCamel doesn't track. In those instances, we use Shopbrain or Shopsavvy. They won't tell you the price history of an item, but they'll tell you if a competing retailer offers a better price. 

Don't limit yourself to Amazon: That leads us to our second point: Prime Day is a faux retail holiday designed to promote Amazon devices and services. However, just like you wouldn't buy your entire wardrobe from one designer, you shouldn't do all of your Prime Day shopping at Amazon. Walmart, Target, and Best Buy are just a handful of competitors planning "Prime Day" sales of their own. 

And based on what we saw from these retailers last year, we expect them to once again offer very competitive sales throughout the duration of Prime Day. Bottom line: Amazon doesn't always offer the best prices. 

Take advantage of free credits: Amazon really wants you to spend money on Prime Day. However, if there aren't any items you want to buy or if you're just really trying to stick to your budget, there are some pretty amazing Prime Day deals you can get right now. We like these deals because after spending $10, you'll get a $10 Amazon credit in exchange. 

Prime Day

(Image credit: Smith Collection/Gado/Getty Image)

Avoid buying junk: The pandemic completely changed how we shop. Clorox Wipes, for instance, were more popular than swimsuits last summer. Meanwhile, Lysol Spray is still high in demand and sells out fast. That means Amazon and a lot of its 3rd party sellers are sitting on a stockpile of unsold items. As a result, this Prime Day you can expect to see a fire sale on a range of off-season items and apparel. Sure, prices will be low, but if you survived the past few months without it, chances are you don't really need it. 

Watch out for shady reviews: In addition to fake deals, shoppers should always keep an eye out for fake reviews. Although Amazon has removed many bogus reviews from its website, there are so many that it's become near-impossible for Amazon to keep up. That's why we're fans of Fakespot. The site's engine can analyze the quality of reviews on any Amazon page and churn out a letter grade indicating whether the product has mostly fake or real reviews. ReviewMeta is a similar site that looks for suspicious terminology or repeated phrases in reviews before offering a failing or passing grade. 

Where to find alternative Prime Day deals

Over the past years, retailers like Walmart, Best Buy, and Target have held anti Prime Day deals of their own. Best Buy has been especially aggressive with its alternative Prime Day deals — oftentimes undercutting Amazon in certain categories like 4K TVs and smart home devices. Meanwhile, retailers like Walmart are also known for undercutting Amazon with their anti Prime Day deals. We'll bring you the best alternative Prime Day deals during Amazon Prime Day and post Prime Day.