Club Benefits
Spotify is finally letting users take a look under the hood and seize the reins of their recommendations. At Friday's SXSW conference, Spotify co-CEO Gustav Söderström announced a major update that fundamentally changes how your listening data is shared and influenced by both other users and Spotify's algorithmic model. It's called your Taste Profile, an AI-powered feature that lets you customize what music, audiobooks, or podcasts you want to listen to. It's still in beta for now and will roll out to Premium users in New Zealand first before a wider launch in the coming weeks.
With it, your once-private taste profile is more transparent and easily tweaked than ever. For those of us who treat our Spotify feeds like a digital sanctuary, this shift might feel a bit invasive. But don't worry; now you don't have to let your toddler’s "Baby Shark" phase or your Jam session that went off the rails with one too many sea shanties wreck your recommendations.
Article continues belowHow to change your Spotify Taste Profile
To check out your Taste Profile, tap on your profile picture in the Spotify app or on desktop. Scroll down and select Taste Profile, where you'll see a breakdown of everything Spotify has gleaned about your tastes. Tweaks can be made using natural language prompts.
This is where Spotify's AI push is headed
Taste Profile is Spotify's second big AI feature to roll out so far this year. Last month, the company brought Prompted Playlist, which lets you put in specific requests to generate a playlist, such as only including shows from a specific show you like, to the U.S. and Canada after testing it out in New Zealand. It signals a larger shift in how Spotify sees algorithmic curation, not as something its users passively engage with but rather another tool in their arsenal to shape their listening experience as they see fit.
Prompted Playlist remains exclusive to Spotify Premium, and Taste Profile is likely going to remain behind that paywall for the time being. There's no word yet one when us plebs will get it.
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