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We're getting more details on a potential partnership between Apple and Google that would bring the search giant's generative artificial intelligence to iPhones.
We already knew, courtesy of Bloombert, that Apple and Google were holding discussions about incorporating Google's Gemini AI model onto Apple devices such as the iPhone. According to Bloomberg's Mark Gurman, Apple would license the Gemini model from Google and that Gemini would potentially run “on-device” instead of relying on an Internet connection to work.
Apple has only made promises on its AI future. And at its annual shareholders meeting last month, Apple CEO Tim Cook said the company was preparing to unveil its AI vision for the future, but didn’t say when — or how.
Last month, when Apple reportedly ditched its Apple Car initiative, executives told at least some of the people working on the project that they would be moved to Apple’s now-critical generative AI work, according to reports at the time. It was a signal that Apple, which spent billions of dollars on Apple Car, saw more value in the future of AI than something with a significant sunk cost.
Now, though, the Times’ report suggests that perhaps Apple is further behind than the company would like to admit and needs the help of other generative AI platforms to catch up — or face the possibility of being permanently left behind.
Of course, neither Apple nor Google are commenting on their future plans, but if anything is certain, it’s now looking more than ever like they’re looking to partner on AI for iOS.
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