Alexa+ now lets you customize its personality — here’s how it works

An Echo Show 10 with the Alexa Plus logo displayed on screen
(Image credit: Amazon/Tom's Guide)

Since being upgraded from Alexa to Alexa+, Amazon’s AI-powered voice assistant has provided users with more natural and conversational responses to their everyday questions.

Instead of acting as a virtual butler that simply exists to tend to all your wants and needs, Alexa+ fulfills its duty as a more useful chatbot that can go back and forth with you on requests and topics. Now, a major upgrade has come to Alexa+ —three new personality changes that give users the ability to interact with communication styles that match their preferences.

Alexa+ can now talk to you in three different personalities — Brief, Chill, and Sweet

Amazon Echo Show calling

(Image credit: Amazon)

The three personality changes come in Brief, Chill and Sweet.

Brief cuts right to the chase and provides quick, direct responses to your questions. Chill provides a more laid-back, relaxed approach to your inquiries and doesn’t sound too far from your average hippie. The third and final personality type Alexa+ now has is called Sweet, which delivers a more passionate and excited response to whatever you ask of it.

Starting with the simple vocal prompt of “How are you feeling today, Alexa?” or “How’s the weather today, Alexa?” should give you an idea of how each personality change differs now that this update has gone live.

With a simple phrase (“Alexa, change your personality style”), you can change Alexa+'s approach to talking with you via an Echo device, through the desktop site, or the mobile app if you’re an Amazon Prime member. Doing so through the app is done by selecting your compatible Elxa+ device, selecting Device Settings, going to Alexa’s Personality Style, and then finalizing which option you’d prefer.

You can also pair any of those personalized preferences with different voices by opening the Alexa app, selecting the Devices tab, choosing your compatible device, going into Settings, tapping General, and finally selecting Alexa’s voice to choose from eight vocal options (four masculine and four feminine)

Amazon’s approach to developing Alexa+’s three new personality selections is built on the foundation of five key principles, which are listed below:

  • Expressiveness: Ranging from concise to verbose
  • Emotional Openness: Reserved to enthusiastic
  • Formality: Professional to casual
  • Directness: Diplomatic to blunt
  • Humor: Subtle wit to overt sarcasm

Of course, you can switch back to the original version of Alexa at any time, just by asking it to or changing it via the mobile app.

Bottom line

Alexa+ users who have been tinkering around with their upgraded AI assistant have surely been waiting for an update like this one since the early access period began and transitioned into access for all customers. We’re excited to try out every question that comes to mind, any time we want to see how Alexa+ responds through its three new personality changes.

Fingers crossed that Amazon adds even more personality options in the near future. A competitive option would be great any time we feel like asking Alexa+, “How much smarter do you think you are than me?” Or just for fun, an anxious selection that frantically answers you when you ask, "How bad is the heatwave going to be today?"


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Elton Jones
AI Writer

Elton Jones is a longtime tech writer with a penchant for producing pieces about video games, mobile devices, headsets and now AI. Since 2011, he has applied his knowledge of those topics to compose in-depth articles for the likes of The Christian Post, Complex, TechRadar, Heavy, ONE37pm and more. Alongside his skillset as a writer and editor, Elton has also lent his talents to the world of podcasting and on-camera interviews.

Elton's curiosities take him to every corner of the web to see what's trending and what's soon to be across the ever evolving technology landscape. With a newfound appreciation for all things AI, Elton hopes to make the most complicated subjects in that area easily understandable for the uninformed and those in the know.

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