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Kindle Fire Captures 30 Percent of Web Traffic Among Tablets

- By - Source : Jumptab

Mobile advertising firm Jumptap said that tablets saw huge increase in web traffic.

The day after Christmas saw an increase of 229 percent over any previous average day, while traffic climbed even higher - by 263 percent on January 2. Jumptab said that the increase of traffic is likely from recipients uploading holiday photos and getting familiar with their devices.

Amazon's Android ended 2011 with 30 percent web traffic, up from 10 percent on January 1, the company said.

Overall, Android devices are now more present online than iOS products. Android’s share grew 21 percentage points from 38 percent in December 2010 to 59 percent in December 2011, while iOS dropped 7 percentage points from 29 percent to 22 percent in the same time frame. However, bot Android and iOS are competing on a high level: iOS tripled in overall traffic on the Jumptap network of more than 95 million unique visitors, while Android more than quadrupled. "Both operating systems are growing at break-neck speeds and a cross-platform approach is essential to reach their audience," Jumptab said.

However, iOS remains more effective for advertisers. iOS5 has a click-through rate of about 0.91 percent. Android 3.x has just a 0.59 percent CTR, Jumptab said.

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extremepcs 02/03/2012 4:05 PM
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Offer something with the same basic features for $300 less and people actually buy it? OMG! :)

classzero 02/03/2012 4:22 PM
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Just think of the increase in sales if they offered the true android market. I do not want to re-purchase the apps I have already purchased. Because of this the fire is not for me.

guardianangel42 02/03/2012 4:23 PM
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extremepcs :
Offer something with the same basic features for $300 less and people actually buy it? OMG!



I sense a lawsuit coming.

And I'm only half joking...

donovands 02/03/2012 4:36 PM
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Even worse, those apps are not available for purchase in most countries. So is Amazon Prime. Bought a Fire for my wife and all she can buy on it are books or Amazon merchandise. Gonna have to root it methinks.

afamily 02/03/2012 4:56 PM
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Classzero :
Just think of the increase in sales if they offered the true android market. I do not want to re-purchase the apps I have already purchased. Because of this the fire is not for me.



There is no reason to re-purchase your apps. I have the Fire and love it. If you already have an Android device with apps you have purchased there are several ways to load you old apps. Admittedly it's not as easy as opening the android market. Apps can easily be side loaded or you can use the free app easy installer to load them from email or other sources. I have used a combination of these approaches to load some apps that are not available in the Amazon marketplace and to load others that I bought in the Android Marketplace. Also the amount of free apps you can get from Amazon over time is substantial. Also another option for Apps is the GetJar marketplace.

xerroz 02/04/2012 1:53 AM
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extremepcs :
Offer something with the same basic features for $300 less and people actually buy it? OMG!


*better features