Sony Ericsson Targets Women With New Phone
Hot on the heels of what's probably the sexiest PMP to launch this year, Sony Ericsson has launched what may be the ugliest cell phone we've ever seen, the Jalou.
Available in selected markets from Q4, we're not sure who thought designing a phone that looked vaguely like a jewel was a good idea because the result is, well, see for yourself.
Designed to keep you entertained and looking fabulous, Sony Ericsson's new fashion mobile phone boasts a 2-inch screen that, at the touch of a button, doubles as a mirror, a Walk Mate step counter, to help you stay in shape wherever you go and an "exclusive fashion interface" which automatically updates with zodiac signs and special events throughout the year.
As an afterthought, Sony has added some specs to the tail-end of the press release and, as far as phones go, the Jalou is actually quite decent despite its desperate attempt to appeal to "anyone who is sociable, loves fashion and wants to stay one step ahead of trends." You're looking at the aforementioned 2-inch display, (240 x 320 pixels QVGA), 100 MB of memory with MicroSD support, a 3.2 mp camera with 3.2x digital zoom and video capabilities, Bluetooth, 3G, FM Radio and a YouTube application.
No word on price yet but the Jalou will be available in deep amethyst, aquamarine blue and onyx black.
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Oh, my, god... What a load of crap
at least it is not ANTI THEFT PINK!!!!
if it matches with my necklace... kkkkkkkkkk
Wait! It's Jane who's written the article? Tell us more about how badly wou want a mirror and zidiac signs in your cell phone!
That is just what my girlfriend wants. She can rid of her iPhone ASAP.
"anyone who is sociable, loves fashion and wants to stay one step ahead of trends."
anyone who is socialble=anyone who spends a majority of their time on facebook or myspace(LOOK HOW MANY FRIENDS I HAVE!!!!)
loves fashion...=thinks Paris Hilton is the best dressed "woman" on the face of the planet(OMG THIS PHONE WOULD LOOK SO CUTE WITH THE DOG THAT LIVES IN MY PURSE!!!!)
Wait! It's Jane who's written the article? Tell us more about how badly wou want a mirror and zidiac signs in your cell phone!
Any phone that has the ability to connect to the internet can feed me bullshit about being a Cancerian. If I'm really desperate for a mirror, my phone has a front-facing camera.
Oh, my, god... What a load of crap at least it is not ANTI THEFT PINK!!!!
Sony Ericsson also launched a limited edition "designed by D&G" version of the same phone. It's frosted pink with gold trim. Shit you not.
Any phone that has the ability to connect to the internet can feed me bullshit about being a Cancerian. If I'm really desperate for a mirror, my phone has a front-facing camera.Sony Ericsson also launched a limited edition "designed by D&G" version of the same phone. It's frosted pink with gold trim. Shit you not.
no way, shit! no way!!!
I didnt want to believe you about the pink version, searched and died a little inside when I saw that it was indeed real.
Any phone that has the ability to connect to the internet can feed me bullshit about being a Cancerian. If I'm really desperate for a mirror, my phone has a front-facing camera...Sony Ericsson also launched a limited edition "designed by D&G" version of the same phone. It's frosted pink with gold trim. Shit you not.
Oh for Christ's sake. When will this type of pandering stop?
If you replace Sony Ericsson with Apple given the exploding battery issues and this title would take on a whole new meaning.
Title is wrong.
It should read: "Sony Ericcson targets vapid skanks with outdated designer trash".
As long as people keep buying this crap they will keep putting it out. McDonalds isnt going out of business anytime soon, Nickle Back still sells records, and the GI Joe movie is making money.
I love my SONY phone... it looks great, works very good, etc.
But these are about the ugliest thing to EVER come out of SONY!!
Check out SONY's phone site: http://www.sonyericsson.com/cws/pr [...] c=en&cc=gb (I use the UK version since the USA market has half the phone models)
Those ugly phones are called Jalou by Dolce & Gabbana - ugh!
Looks like SONY has an iPhone type product, Aino. Hmmm, not in the USA?
I don't think it looks that bad. Kind of cool, actually. The pictures on its website show it a little better. It can keep its Zodiac symbols, but the potential is promising.
didn't someone come out with a phone/mirror already? I could remember the commercial it was 2 people sit at a restaurant outside and the guy is checking out all the girls and the girl sitting across from him was checking him out.
it is called the lg shine. (a nicer looking phone than the sony one imo)
......... LOL!!!!
idiots, if there is two things I know about women, its that they get lost (and actually like to look at a map, rather than the mans systematic approach of going down every street in the city). and they like to take pictures of everything.
so if you wanna make a womans phone, just make a reasonably priced phone with gps and a decent camera!
sorry if I sound sexist, but my mum has actually been looking for a phone like this, and has been unable to find one for a good price...
Looks like SONY has an iPhone type product, Aino. Hmmm, not in the USA?
There's also the Satio, which is touchscreen only:
http://www.gsmarena.com/sony_erics [...] )-2683.php
Holy crap that is ugly...
On other note, SE seems to be on a roll with the "-ou" endings. First was Idou, and there was another -ou, and now Jalou. It's sounding lame.
This is straight from Sony's website: "The limited edition is the ultimate fashion accessory. Exquisite facet-cut and only 73mm long - shorter than your favorite lipstick."
I almost puked when I read that.
Mirrors, step counters and zodiac sign horrorscopes... all things that many women want that men couldn't care less about.
The phone is fugly, but the features are stuff that do cater to the proper demographic.