Nintendo Hit With Dramatic Decline in Sales

The company sold only 3.35 million Wiis between April and September, down from 4.97 million in the same time frame of 2010. Game shipments dropped dramatically from 65.2 million last year to 36.5 million units.

The 3DS is not as strong as Nintendo hoped for and sold just 3.07 million units (8.13 million games). The forecast for game sales for the fiscal year was reduced from 70 million to about 50 million. The regularDS console dropped from shipments of 6.69 million to 2.58 million devices. Nintendo said about 29 million DS game units shipped during the quarter, down from 54.8 million in 2010.

"Nintendo faces a very harsh time now" said Koichi Ogawa, chief portfolio manager at Daiwa SB Investments, Bloomberg. "Competition in the video-game industry is getting severe, and Nintendo must fight for customers who are using smartphones and tablets."

Nintendo's quarterly revenue declined by 41 percent to about $2.8 billion; the net loss was about $26 million. The company told analysts that that it may be reporting its first annual loss in 30 years. President Satoru Iwata stressed that the upcoming Wii U will be introduced in June 2012, and there is no doubt that Nintendo will rely on the success of the console to recover from its current struggles.

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  • Nintendo is the only console maker i like as i can play most other games such as COD and BF3 on the PC. I still love Mario games.
  • BigOlSillyGoose
    Honestly, I'm not sad to hear this. I think nintendo has misplaced their resources and relied too heavily on turning out new gimmicky hardware. They need to spend more time developing new and interesting IP's.
  • Guys this doesn't mean that Nintendo will cease to exist, but they certainly need to step it up with their games. Relying on old Nintendo Classics won't do much to save their console if the other titles are crap, which was the Wii's case. Nintendo have on their side the most recognizable games in history but they made the mistake of going cheap on their hardware and that made it difficult for developers to make appealing games for the Wii. They should step it up with the Wii U and instead of relying on that damn controller they should beef up their GPU to not just a "little more powerful than current consoles" but to a level which makes the current consoles look like crap. Then developers will have all the extrapower to make a good looking innovative game.
  • Other Comments
  • Nintendo is the only console maker i like as i can play most other games such as COD and BF3 on the PC. I still love Mario games.
  • I think we maybe witnessing an end to the gaming giant. Or they might follow sega's route and drop the consoles
  • If they do go down I hope they don't take their great franchises like Mario and Pokemon with them, those are too good to die.