No, it's not a nickname your gregarious frat buddy, it's a surprisingly powerful social media dashboard. SocialBro allows you to track and analyze a wealth of information surrounding your Twitter activity. Search for new followers and filter by location, keywords, influence, and more. Monitoring keywords and hashtags, analyzing good times to tweet, organizing your community with tags and notes, all of these are possible with this social media tool.
Verdict: Overkill for the regular user, but the analytics and organization tools can be quite useful for those using Twitter as a marketing and promotional tool.