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Pepsi iPhone App Aims to Help Men Pick Up Girls

- By - Source : Tom's Guide US

Yes, this is real.

Amp Energy is a drink made by the Pepsi company, and like any energy drink, it must come with a marketing campaign supported by an iPhone App.

The free app from the iTunes store is called Amp Up B4 U Score, which allows users (presumably which Pepsi targets as male) to choose from 24 different female stereotypes. The app then allows users to look through pick up lines and different types of talking points that are supposed to aid the user in "scoring."

For a better idea of how the app works, check out the video below:

Pepsi's AMP iPhone App

Some found the application offensive and degrading, and Twitter users weren't afraid to express their displeasure by introducing the tag #pepsifail. The official AMPwhatsnext Twitter officially apologized in a tweet that read: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback."

The application is still available here on iTunes, if you're interested in checking it out. Let us know what you think about it in the comments below!

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Marcus Yam 10/17/2009 1:41 AM
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cruiseoveride 10/17/2009 2:15 AM
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-16+

God! Apple users must suck!

njkid3 10/17/2009 2:28 AM
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-8+

well iphone users are mindless zombies. of course they need help.

JMcEntegart 10/17/2009 3:06 AM
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-5+

Ugh, women.

Kelavarus 10/17/2009 3:11 AM
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-20+

"Need a way to look gay? Yeah, there's an app for that."

Nice Apple, nice.

ravewulf 10/17/2009 4:22 AM
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Kelavarus :
"Need a way to look gay? Yeah, there's an app for that."Nice Apple, nice.


That is hardly gay. More like desperate straight guy who can't get a date, with anyone

Now this is gay http://armyamy4.deviantart.com/art/gay-51964534

leafblower29 10/17/2009 4:28 AM
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JMcEntegart :
Ugh, women.



What? Aren't you a woman?

JMcEntegart 10/17/2009 4:34 AM
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leafblower29 :
What? Aren't you a woman?



Yeah, but I know when to pick my feminist battles and arguing over a lame iPhone app is not a battle I care about.

the_one111 10/17/2009 4:49 AM
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leafblower29 :
What? Aren't you a woman?


You seem to have missed internet rule # 16.

"There are NO girls on the internet. None."

http://www.urbandictionary.com/def [...] e+internet

mrmez 10/17/2009 6:29 AM
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Wow. An app to help me pickup chicks! YEAH!!!
Now i dont need to give my credit card just to talk to teh ladies.
Giggidy giggidy!

tacoslave 10/17/2009 8:24 AM
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Pepsi= bad taste when will people learn.

Luscious 10/17/2009 9:51 AM
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mrmez :
Wow. An app to help me pickup chicks! YEAH!!!Now i dont need to give my credit card just to talk to teh ladies.Giggidy giggidy!


Well from my experience with women, pulling out the black Amex has helped me on many more occasions than pulling out a smartphone. It all depends on how you use it. Granted, a woman who's interest is only my wallet has no business in my world - it takes a real woman to appreciate a real man.

Anonymous 10/17/2009 1:09 PM
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tester24 10/17/2009 3:04 PM
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I see this as useful especially if most mac users look like the douche on their mac vs pc comercials.

griffed88 10/17/2009 7:51 PM
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ominous prime 10/17/2009 8:34 PM
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An app as an attempt to help awkward guys pick up girls, what's not to love? If anything we'll get more videos on failblog.

captmorganarr 10/17/2009 8:45 PM
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I can't help but ask, is it still available?

doomtomb 10/17/2009 9:48 PM
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I think this could actually work. Not for everyone lol but a little help wouldn't hurt guys.

Anonymous 10/17/2009 10:48 PM
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It's only fair. Women get fake tits & much more to play guys.

jerreece 10/17/2009 11:04 PM
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Luscious :
Well from my experience with women, pulling out the black Amex has helped me on many more occasions than pulling out a smartphone. It all depends on how you use it. Granted, a woman who's interest is only my wallet has no business in my world - it takes a real woman to appreciate a real man.



Pulling out the "black Amex" is like flashing large amounts of cash. You're picking up the wrong women...

megamanx00 10/18/2009 6:53 AM
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Bwa ha ha. That's awesome and hilarious at the same time. The only fatal flaw in this, is that guys who buy an iGrenade, uh, I mean iPhone, are dorks :D.

claudeb 10/18/2009 4:26 PM
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megamanx00 :
Bwa ha ha. That's awesome and hilarious at the same time. The only fatal flaw in this, is that guys who buy an iGrenade, uh, I mean iPhone, are dorks .



Yeah, and your name is megaman

matt87_50 10/18/2009 5:08 PM
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Kelavarus :
"Need a way to look gay? Yeah, there's an app for that."Nice Apple, nice.



Actually, if recent statistics are to be believed, there's around 80,000 apps for that,

Someguyperson 10/18/2009 10:26 PM
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Did anyone else notice the "Married" classification? Does Pepsi want to have people cheat and break up?

IzzyCraft 10/18/2009 10:48 PM
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yeah i paused it when i saw that too lol.

IzzyCraft 10/18/2009 10:50 PM
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Artist
Aspiring Actress
Athlete
Bookworm
Businesswoman
Celebrity
Cougar
Dancer
Foreign Exchange Student
Goth Girl
Indie Rock Girl
Married
Military Girl
Nerd
Out-Of-Your-League Girl
Political Girl
Princess
Punk Rock Girl
Rebound Girl
Sorority Girl
Treehugger
Trouble
[b]Twins[b/]
Women’s Studies Major

also brag function?

matchboxmatt 10/19/2009 5:00 AM
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I would buy that if I had an iPhone simply because it sounds hilarious.

It's like it's one massive joke that everyone is taking too seriously.

Anonymous 10/19/2009 10:36 AM
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The app is good fun for about 5 minutes, and if nothing else it would be a good conversation starter :) And to join the apple debate a little, my employer supplied me with HTC's for about 3 years before I could choose what phone to use. And after I gave the 3GS a try, I will never go back to High Tech Crap again, ever. :) (I wouldnt buy a macbook or any of that s**t though).

Toddosan 10/19/2009 8:21 PM
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i would just