Okay, so it's more of a graphite than a black. There's also the classic white one too.
Amazon's rolled out a new Kindle for those who are craving the best e-reading experience. The all-new Kindle has a new electronic-ink screen with 50 percent better contrast than any other e-reader, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, and a 15 percent lighter weight at just 8.7 ounces.
The new Kindle also offers 20 percent faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option – at $189, and still with free 3G wireless-no monthly bills or annual contracts.
Those who don't crave the free worldwide 3G connectivity can get the Wi-Fi only model, which is $139. The new Kindle has up to one month of battery life with wireless off. Keep wireless on and your Kindle will have battery life of up to 10 days.
Perhaps one of the most exciting new feature is the WebKit-based Browser, which Amazon says is experimental. The updated browser is faster, easier to navigate, and provides a new “article mode” feature that simplifies web pages to just the main text- based content for easier reading. Web browsing with Kindle over 3G or Wi-Fi is free.
A new Kindle cover features an integrated, retractable LED reading light that lets you read in low light conditions, and is a permanent part of the cover. Instead of external batteries it, connects to the Kindle and draws from its internal source.
The new Kindles launch on August 27.

Looking pretty attractive now, price and style.
Now, better contrast, lighter weight, those are good. Wi-Fi and more storage, well, your closest competitor already has those, you'll have to do better somehow. No EPUB support, still? Shame on you Amazon. Its one thing to not want them buying books somewhere else, its another thing to not let them read free books using that format.
Agreed. Their hardware sounds great, but I just don't want to be tied to Amazon. And I don't want to buy books that I'm only licensing from them and they can remove them at any time.
Apparently there are workarounds to convert books to a format that plays nice with the Kindle, but who wants to have to do that?
It plays MP3s, Reads multiple formats, has expandable memory and a replaceable battery.
for only $10 more you get a machine far superior to the kindle IMO.
I never thought designs could take a step backward, but Amazon has proven me wrong.