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Apple Reduces iPhone 4 Production Cost

- By - Source : Tom's Guide

Market research firm IHS iSuppli has taken a new CDMA iPhone 4 apart and found that the device does not only fix the antenna reception issue, but is also prepped for LTE 4G and cheaper to manufacture.

The company estimates the bill of materials of the CDMA iPhone 4 at $171.35, which is down from $187.51 of the original iPhone 4 that is currently sold at AT&T. The number climbs to $178.45, if assembly is included and we conclude that Apple has just dropped its production cost by about 9% and the margin climbs to about 70%, excluding packaging, shipping, R&D as well as marketing and operational expenses.

The teardown team  found that Apple changed the antenna design and likely improved the reception capability. “Apple has decided to isolate the Bluetooth/WLAN antenna from the enclosure/antenna assembly,” said Wayne Lam, senior analyst, competitive analysis at IHS. “This design change leaves the top enclosure antenna segment to serve primarily as the GPS antenna and probably also as a CDMA diversity receive antenna. The use of antenna diversity is significant because this scheme improves signal reception performance.”

The CDMA iPhone 4 also integrates the Qualcomm’s MDM6600 baseband/RF transceiver, which replaces the Infineon PMB9801 baseband chip in the UMTS/GSM version of the phone. “The Qualcomm part not only provides support for the CDMA air standard required to make the iPhone 4 compatible with Verizon Wireless’ 4G wireless network, it also integrates GPS control circuitry, which was supported by a separate chip-Broadcom’s BCM4750-in the previous version of the iPhone 4,” IHS iSuppli said.

“With the CDMA iPhone 4, Apple has shown once again that it never recycles a product design,” said Andrew Rassweiler, senior director, teardown services, for IHS. “Apple’s new designs always exhibit changes, evolution and optimization. This approach is evident not only in the antenna design but also in items like the integrated GPS functionality and the shrinking of the Wi-Fi/Bluetooth combo module. As we dig deeper into our teardown analysis, we’re certain that we will find a host of other tweaks all designed to improve quality but keep costs on a steady path of decline.”

It appears as if Verizon iPhone buyers do not get an old iPhone 4. It may actually be an updated version that will arrive sometime later this year at AT&T.

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jprahman 02/11/2011 1:20 AM
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.....with more slave labor

eklipz330 02/11/2011 1:25 AM
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i'm not impressed

seriously, does every little thing apple does require an article? if you think it does, you should treat every single device equally, with the same amount of articles. there better be like 20 articles about each android device and how they OBVIOUSLY dropped in production costs tomorrow

smh.

lashton 02/11/2011 2:47 AM
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eklipz330 im with you toms has become an apple fansite its almost disgusting

Razor512 02/11/2011 3:29 AM
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so apple gets to rip people off even more for the iphone

Also keep in mind that these costs are estimated since apple refuses to release this info. The estimations also don't take into account the volume discounts that apple gets on the hardware, as well as many other deals and discounts, it can very well cost apple well under $100 to make the iphone

Razor512 02/11/2011 3:32 AM
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Also wanted to add, if you register on beta sites, you will often see cases in which you will test a smartphone which will retail for like $400-500 but on the waybill for shipping it will have a declared value of in many cases, $40-50, This raises the question of how much is it really costing the companies to make each device.

Darkk 02/11/2011 3:54 AM
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Actually it doesn't matter how much it cost to make the phone. Apple is free to charge what they want because they produce the products. You, as a consumer, have choices to buy the iphone or not.

So if you are complaining that it only cost them $150 to make the phone while they charge $500 then don't buy it. It's that simple.

ericburnby 02/11/2011 5:08 AM
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Darkk :
Actually it doesn't matter how much it cost to make the phone. Apple is free to charge what they want because they produce the products. You, as a consumer, have choices to buy the iphone or not.So if you are complaining that it only cost them $150 to make the phone while they charge $500 then don't buy it. It's that simple.



Exactly. Bloody communist welfare assholes complaining about a company making something and selling it at a profit. OMFG, how can companies get away with this?

Travis Beane 02/11/2011 5:59 AM
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Darkk :
Actually it doesn't matter how much it cost to make the phone. Apple is free to charge what they want because they produce the products. You, as a consumer, have choices to buy the iphone or not.So if you are complaining that it only cost them $150 to make the phone while they charge $500 then don't buy it. It's that simple.


Nicely put.
If people didn't want the iPhone, then they wouldn't buy it.
I personally find it quite impressive on what they can do with such a low budget. Amazing little things smartphones have become.

shreeharsha 02/11/2011 6:53 AM
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This is not a ProApple article.
this is like.... wikileaks on Apple's high profit percentage
LOL

joytech22 02/11/2011 7:46 AM
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Goes to show just how much money Apple really makes per device.

Hell, if I was the one doing this I would honestly only want at least 10% profit from my sales, simply because it would be cheap, many people would buy it and I would get 10% of the money!

Seriously $10 profit * millions of sales on apple's end is a LOT of money, greedy greedy people.

ben850 02/11/2011 8:37 AM
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You guys act like everybody and their brother buys an iPhone at full price.

199$ for an iPhone that costs the company ~170$ to make is OK with me.

shqtth 02/11/2011 12:29 PM
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I don't care about all the apple iphone news in the world unless it involves: micro SD slot & Flash support. :). But its always nice to know how apple is ripping people off over there crap, and especially since the device they buy doesn't really do what is needed or suppose to do. (no flash, file system access, saving documents/files from internet, blue tooth file transfer etc etc etc etc etc etc).

ericburnby 02/11/2011 2:50 PM
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joytech22 :
Goes to show just how much money Apple really makes per device.Hell, if I was the one doing this I would honestly only want at least 10% profit from my sales, simply because it would be cheap, many people would buy it and I would get 10% of the money!Seriously $10 profit * millions of sales on apple's end is a LOT of money, greedy greedy people.



You're an idiot. All companies make significant profits on their products, not just Apple. I can see why you're not in business for yourself - a company couldn't survive making 10% or 10$ per device. You expect to pay your employees salaries, your R&D costs or even to keep the lights on at your offices with only 10% profit? What about advertising? What about warranty costs? What about technical support? What about patents & licensing fees for portions of your product that use existing technology (or are you going to hire even more staff to create all your own IP without having to increase your profit)? What about getting your device certified (companies can't just make devices that transmist radio frequencies without getting certification).

But serously, you should go into business for yourself. Your business model looks sound. You can come back to Tom's in a year and show us how ballin you are from the millions you've made.

belardo 02/11/2011 7:31 PM
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joytech22 :
Goes to show just how much money Apple really makes per device.Hell, if I was the one doing this I would honestly only want at least 10% profit from my sales, simply because it would be cheap, many people would buy it and I would get 10% of the money!Seriously $10 profit * millions of sales on apple's end is a LOT of money, greedy greedy people.10



Hence, you are not in business. 10% isn't squat and wouldn't pay for the R&D, the support, the lights in the offices, etc.

ALL Smart phones costs $500~1000. Like a socialist plan, the phone companies subsidize the cost of the phone with a 2 year contract. AT&T or Verizon pays the $500, you pay the $200, but they make the money off you later with the 2 year plan. Since the teleco companies are buying in bulk, that are most likely paying $300~400, rather than $500~600 for retail.

Here is my business philosophy.... charge as much as the market will bare, while also at a fair price. Depending on the demographic... that could be lower-cost for more customers or higher cost for limited market clientèle.

mayankleoboy1 02/12/2011 1:45 PM
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probably outsourced to india..

cpatel1987 02/13/2011 9:45 AM
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"With the CDMA iPhone 4, Apple has shown once again that it never recycles a product design,”

Lets see, they basically change nothing more but the antenna type and position on the phone. How is that not the definition of "recycling" a product design?