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Best Buy Refusing iPad 2 Sales on Purpose

- By - Source : CrunchGear

Various reports indicate that Apple may have black-listed Best Buy because the retailer is putting a freeze on iPad 2 sales.

The news first appeared on CrunchGear last night, based on an email supplied by a Best Buy employee. According to the unnamed source, the store was purposely telling customers that it was sold out of iPad 2 tablets when in fact there were units stacked up in the stockroom. The employee said that the store was refusing sales because it was meeting its quota of sales for the day.

TUAW also received a separate tip from a reader claiming that Best Buy was freezing iPad 2 sales. The site brushed it off as rumor until CrunchGear published its article. BGR actually took the initial story and ran, confirming with two local Best Buy managers that the stores were not to sell additional inventory (after the daily quota) as of Thursday afternoon. Best Buy even communicated the iPad 2 freeze to retail employees via an SMS message reading: "NewsFlash: ipads cannot be sold according to BBY. All ipads except for pre-orders MUST be held until further notice. Cant tell customers were holding them either."

From a moral standpoint, the fact that Best Buy stores actually stock a product and tells the consumer otherwise seems like a downright lie. A customer waltzing in through the doors at 7pm with $600 on hand, only to be told that the tablet isn't available, will likely not return. Actually, they'll probably take their business and likely not return after discovering Best Buy employees actually lied to their face.

But product freeze is a common practice according to the electronics retail chain "Best Buy continues to receive iPad 2 inventory from Apple on a regular basis," the company said in a statement to BGR. "As we’ve said previously, we are fulfilling customer reservations first. Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints. Best Buy enjoys a great partnership with Apple, and we’re delighted by customer response to iPad 2."

As for the black-listing from Apple, that's probably rumor. CrunchGear's tipster said that Apple COO Tim Cook was somehow involved, "helping with negotiations" with Best Buy. There's even talk that Apple has declined to sell additional iPad 2 units to the retail chain.

But Tim Cook said that he wasn't aware of any units being held back by Best Buy. "My understanding is most of their stores sold all of their initial supply on the first night of the launch and the balance were out by the following day." There was also no mention of black-listing Best Buy or the status of additional iPad 2 units.

So what's going on? Best Buy is apparently putting a freeze on iPad 2 sales-- save for those who pre-ordered the tablet-- for an upcoming promotion. Best Buy claims it has a great relationship with Apple, but Apple's COO isn't even aware that the company has frozen sales. Bottom line, those walking into Best Buy wanting to get Apple's new tablet may be denied even though units are stocked in the back. Consumers may just want to bypass the mess altogether and find a more reliable retailer.

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Anonymous 04/08/2011 9:39 PM
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I work for Best Buy and this is the 1st I've heard of this, my store is more than happy to sell them the moment they come in. I mean why not what would be the point of holding them?

thechief73 04/08/2011 9:53 PM
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Best Buy is the worst thing to ever happen to the electronics industry and the second worst is the fact that some people just don't know any better not to buy from such a dishonest and deceiving company.

Want some proof? Go To: http://www.forums.bestbuy.com/ , these are the Best Buy forums full of non-stop horror stories that customers have had.

I learned my lesson the hard way several years ago at my local Best Buy and the sooner others figure it out, the sooner we can get this disgrace of a electronics store out of business ONCE AND FOR ALL!!!

Remember an educated customer, takes the power from them and puts it in your hands. Don't support bad business.

borisof007 04/08/2011 9:56 PM
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I used to work for Best Buy, and they've done this in the past, typically with new consoles, but also with other stuff.

They will create a promotion or package in store, sold with either services, add-ons, or other peripherals to increase bottom line revenue. They do this with laptops, desktops, and sometimes TV's too.

milktea 04/08/2011 10:12 PM
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They could have just told the customer that they the remaining stocks are reserved for BB, instead of lying to the customer.

Anonymous 04/08/2011 10:23 PM
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Some areas require by law that if you advertise a product in your weekly ad, the product must be in stock at the time of the ad. This may also include minimum quantities which results in holds for customers, regrettably.

Anonymous 04/08/2011 10:31 PM
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I've never commented here before, but this is a heavy slant. I work for Best Buy as well, and was told this morning that per Apple, we are no longer to sell iPad 2's. As of today, stores are not allowed to tell customers we have them because Apple has ordered Best Buy to stop selling them. The reason for the black-listing is unclear. Obviously, stores still have them in their warehouses but the Apple order prevents them from selling (legal agreements).

As for the claim that some stores were holding back product on a daily basis to meet quotas, this definitely was not a company-wide policy so far as I'm aware. It's possible that some stores/managers made that decision. We ALWAYS hold pre-orders, but it makes no business sense to hold additional units just because a daily quota has been met.

dieb4uwake 04/08/2011 10:43 PM
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I work for Best Buy and can tell you this is COMPLETELY FALSE. First off BBY does not use ANY form of SMS messaging to communicate company imformation thru.

Second, the Only time that we are not allowed to sell an item and hold and item is for the Sunday Ad. Anything that is in the Sunday Ad has a minimum hold amount. Let me explain, if a item is in our Sunday Ad then we have an obligation to make sure that come Sunday we actually have those items in stock. To do this every week we will put aside a specific hold on items that are appearing in the ad. That is why if you read the print at the bottom of the ad stating "Minimum of 3 per store, No Rainchecks". I know at my store we sell ipads all day everyday, you can even go to bestbuy.com and buy it online from my store anytime you want.

To the comment of the "Best Buy is the worst thing to ever happen to the electronics industry"
For every one bad story you can find on a forum I can promise you that there are hundreds of good satisfied customers everyday. I have worked for several retailers and Best Buy is far from the worst *cough WAL-MART cough*

applegetsmelaid 04/08/2011 10:46 PM
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Quote :Want some proof? Go To: http://www.forums.bestbuy.com/ , these are the Best Buy forums full of non-stop horror stories that customers have had.


There used to be a third party website at bestbuysux.org that had years of archives of customer complaints about BBY. Check it out now.... looks like BBY bought it out and sent it all to oblivion. When I worked there I used to read it quite often and laugh at all the horror stories and stupid things BBY employees would tell customers. But guess what? NO ONE CARES. They sell cheap stuff so everyone looks the other way.

JD13 04/08/2011 10:57 PM
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I bet anyone an iPad 5 that there will be a price increase, since they are selling so well...

Anonymous 04/08/2011 11:02 PM
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I like Best Buy to an extent. Although, their Geek Squad is awful. But they could've told the customers the truth rather than lying to them.

noblerabbit 04/08/2011 11:07 PM
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more Apple propoganda, yes we know, it is selling well, you don't have to make up lies.

Anonymous 04/08/2011 11:11 PM
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this sux because Best Buy offers no interest for any purchase over $499 - Apple store DOES NOT! - my suggestion just wait for the quota or whatever and buy it at Best Buy and take the 18 months no interest....

hoofhearted 04/08/2011 11:12 PM
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Who cares what Best Buy or their employees do? When it comes to any kind of technical expertise or knowledge, they are just as credible as Burger King, MacDonalds and their workforce.

rmmil978 04/08/2011 11:14 PM
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Target does the same thing, so does Walmart and the rest. Hold ad items for upcoming ads so that the early morning Sunday shoppers aren't driven insane with rage.

Anonymous 04/08/2011 11:16 PM
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Best Buy is the worst electronic retailer that is out there. They are overpriced, do not honor their coupons that they email out (read 'Liars' Always have an excuse about how the coupon does not apply to just the particular item you need) and horrible customer service.

I stopped buying from BestBuy about 5 years ago, went back twice during Christmas 2-3 times and have sworn never to buy from them. Don't know why people don't shop elsewhere since most of what BestBuy sells is available cheaper and with the same warranty elsewhere.

Just an aside for any apple product accessory, BestBuy charges a higher price than even Apple (for ex Apple OEM chargers). Sure they say they will match the price if you have done your homework but then if you have not, good luck paying them more.

jimsocks 04/08/2011 11:24 PM
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Best buy does this all the time where I live. Lucky I have a smart phone. Show them its in stock online and its magically "in the back"

soldier37 04/08/2011 11:29 PM
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jimsocks :
Best buy does this all the time where I live. Lucky I have a smart phone. Show them its in stock online and its magically "in the back"



Ive done this too, the smartphone while being in the store showing item in stock they have to sell it or go see the manager and raise hell they will sell it to you trust me. The last thing they want is a irate customer complaining about false advertising while others are shopping.

SteelCity1981 04/08/2011 11:33 PM
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Best Buy is the Wal-Mart of eletronics. I haen't bought anything from Best Buy since God know how long. All my electronic shopping is done buy via internet now.

alidan 04/08/2011 11:42 PM
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SteelCity1981 :
Best Buy is the Wal-Mart of eletronics. I haen't bought anything from Best Buy since God know how long. All my electronic shopping is done buy via internet now.



i bought the squire from them, they had preorders back ordered while they stocked their shelves with them for non preorders.

will NEVER buy from them again if i have a choice

hoofhearted 04/08/2011 11:43 PM
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Best buy is good for a "hands on" demo. Just red-laser the UPC and order it when you are done.

Anonymous 04/09/2011 12:13 PM
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i wonder how the supply of ipad ones is holding out?

tmax 04/09/2011 1:01 AM
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They did the same thing with the wii.

mayne92 04/09/2011 1:02 AM
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The geek squad at BB is pathetic to say the least. Much of their support on the floor is just as bad. This is obviously for my area. I enjoy to go in to BB acting like I don't know anything about electronics to be told much bullshit for them to make a sale. Being told that Plasmas are no different than LCD [LED included], that I HAVE to have a warranty with a LCD[LED] TV, that a casual PC user would need 6-8GB of RAM, and that the "pre-optimized" PC is a must needed "add-in" (with added cost of course). Give me a break!

ericburnby :
I buy stuff from BBY all the time and never have issues.Plus I never believe something a fu@*%ng loser posts online about their bad experience.Besides it's always the people with problems who whine - never satisfied customers. Whiny little chickenshit bitches who lack the balls in real life to go talk to a manager in person about their issue. But they're so tough when posting online.


You sound like a BB fangirl if I'm not mistaken...

keczapifrytki 04/09/2011 1:06 AM
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I used to work at Best Buy and Target. They all do this with HOT products if they will be featured in their Sunday ad. They did this with Xbox 360, PS3, Wii, iPhone, even Tickle Me Elmo. They do this so that when the advertisement comes out they are sure to have the item in stock.
On the other hand, back when the Wii was hot my store manager had us do something I thought was shady. When we received a shipment of like 30 Wiis he had me take one out of the back at a time and tell people it is our last one. This way the sale would go pretty much to the highest bidder. The customer would have to buy accessories and PSPs (protection service plans).

thechief73 04/09/2011 1:19 AM
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ericburnby :
I buy stuff from BBY all the time and never have issues.Plus I never believe something a fu@*%ng loser posts online about their bad experience.Besides it's always the people with problems who whine - never satisfied customers. Whiny little chickenshit bitches who lack the balls in real life to go talk to a manager in person about their issue. But they're so tough when posting online.

For someone as yourself making wild assumptions about issues that you have absolutely no knowledge of and as well as being a hypocrite about whining, you have no place to make comments like those. And with language like that it doesn't even matter because you have already proved to all of use you sir are worthless to society. You sir are the ignorant, ill-informed customer I was speaking of. I linked others to the Best Buy forums to make their own conclusions and read real customer stories of how they were cheated out of their hard earned money. FYI, I spent and entire Friday and Saturday taking down the chain of command at my local Best Buy, and escalated it to off-site officials who finally would work with me to resolve a simple issue.

omnimodis78 04/09/2011 1:49 AM
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thechief73 :
Best Buy is the worst thing to ever happen to the electronics industry and the second worst is the fact that some people just don't know any better not to buy from such a dishonest and deceiving company.Want some proof? Go To: http://www.forums.bestbuy.com/ , these are the Best Buy forums full of non-stop horror stories that customers have had...Don't support bad business.


You can find a hate forum on anything - Best Buy is not for everybody, but as a former employee there, and a customer (before, during and after my tenure there), I can tell you that as a retailer, they are no better or worse than any other electronics retailer, in fact, I can tell you that more often than not, you will have a good experience with them, but, and this is the most important element - if you walk in there like you're the sh*t, ya, they won't pay much attention to you - and from your post I can deduce that you're the kind that treats sales agents like they're 3rd class citizens, so you got the treatment that you probably deserved. Am I right?

Anonymous 04/09/2011 1:55 AM
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Yeah, I used to work at BB, and they're no choirboys, but some of the customers we had to deal with shouldn't be allowed out of the house.
They want you to give merchandise and services away. If they don't buy an accidental service plan on something, just the standard one, and they drop their laptop down a flight of stairs they want you to replace it anyway and will curse, scream, spit, and question you parentage when you refuse to give in.
So read the horror stories. Some will be true. A great number of them however should be taken with a huge dose of salt.
People will behave in a store in ways that 30 years ago would have been considered inexcusable.

jaywed 04/09/2011 2:56 AM
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Best Buy is allowed to do w.e they want with the products they buy. So what if they want to hold them off from you, go buy it at another store then. Is it really that complicated? And if its true, its only hurting their revenue. Plus theyre doing you a favor and saving $700 on a overpriced ipod touch.

mpavao81 04/09/2011 3:03 AM
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I use to work for best buy and its run by a bunch of clowns plain and simple. And the 15% restocking fee for returning a item is just retarded. About 5 years ago I got a hard drive as a Christmas present and I went to return it a few days after and they told me I had to pay a %15 restocking fee for an item that was a gift. And I was returning it because it was a IDE drive and my system could only use SATA drives. Since that day I have never stepped foot in a best buy again. And this store was in Windsor Ontario that this happened it. Im perfectly happy driving 2 min down the road now and going to Futureshop instead where they don't have a retarded 15% restocking fee.

And the only thing they did when I returned was walked like 25 feet and put it back on the shelf, seriously 15% fee for that, complete and utter morons.

ericburnby 04/09/2011 3:14 AM
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thechief73 :
For someone as yourself making wild assumptions about issues that you have absolutely no knowledge of and as well as being a hypocrite about whining, you have no place to make comments like those. And with language like that it doesn't even matter because you have already proved to all of use you sir are worthless to society. You sir are the ignorant, ill-informed customer I was speaking of. I linked others to the Best Buy forums to make their own conclusions and read real customer stories of how they were cheated out of their hard earned money. FYI, I spent and entire Friday and Saturday taking down the chain of command at my local Best Buy, and escalated it to off-site officials who finally would work with me to resolve a simple issue.



I worked in a call centre to put myself through university in the 90's. I witnessed first hand the shift in the methods customers used to deal with a company over customer service issues.

It used to be that if a local store didn't resolve your issue you had to call the head office. You talked to an actual person which carried certain criteria with it: you had to be reasonably civil, the other person could talk back to you to explain items or ask you questions.

Then the first shift came: e-mail. Now you could put your words down in a message and fire it off to the store, head office or wherever. Everyone knows that a person writing an e-mail would say things far worse then they would in person (my coment about not having the balls to speak to a person) because it's easy to vent and then click send. This is why so many people have also gotten into trouble with e-mail over the years.

I have personally seen several instances of this where I would talk to a customer and come to a reasonable conclusion with them. Then they turn around and send off a nasty e-mail which sounded like a different person wrote it - they had two personalities, their in-person one and their online one.

Then came the online forums. Now people could say just about anything they wanted and get up on their soapbox for all to hear. And, like they were with e-mail, they had a much more aggressive personality online than they would in person. It's easy to be tough behind a keyboard. Not so easy in person. Especially if you have a weak case - in an online forum you never hear the whole story and never hear the truth. Again I have witnessed this where the story posted was nothing like the conversation in the store.

Not only have I never had problems with BBY, I also have never had problems with any large retailer I buy products from. All companies want to give their customers good service and will work hard to resolve problems. It's just that there is always the asshole who is NEVER SATISFIED and seem to think they should get compensation far beyond what is normal. Just think of the lawsuits people file in the US all the time where they expect huge payouts for small problems. These are the same people who go online and whine about stuff.


If you actually believe these stories than you are as stupid as the people writing them.

Anonymous 04/09/2011 3:26 AM
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You know what, Apple is not for everyone. If I happen to like the PlayBook better, I'm not going to look down my nose at others who don't. The consumer base is big enough for multiple players in the tablet market.