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Sony: Apple Devices Aren't a Threat

- By - Source : Tom's Guide US

Sony doesn't think Apple poses a threat to its gaming business.

There's no question that Sony and Nintendo are feeling the heat from Apple. Both companies have taken cues from Apple's success with the Apps Store by providing similar small-sized games for their handheld gaming platforms--minis on the Sony PSP and DSiware on the Nintendo DSi (and let's not forget Wiiware on the Nintendo Wii). Recent numbers also indicate that Apple's iPhone, iPod Touch and iPad have already surpassed the PSP in the mobile gaming sector here in the States, and have almost caught up with Nintendo's DS line.

But Sony's president of Networked Products & Services Group Kazuo Hirai implied that Apple isn't a threat to its game business. "It’s something that will lead to broadening the customer base of the overall game industry," Hirai told Bloomberg in an interview. "People who had never played a game before may enjoy it on their iPhone or Android cell phone and may want to play more at their home."

A good example would be Gameloft's Dungeon Hunter, a Diablo-like action/RPG that offers impressive graphics, heavy character customization, and classic hack-n-slash gameplay. The "app" has been such a hit for Gameloft that an HD version is currently in the works for the PlayStation 3. Apparently this version is a complete overhaul, and will offer co-op multiplayer both online and offline.

Just last week Apple launched its gaming service called Game Center for most iOS 4.1-compatible devices, adopting a simplified Xbox Live / PlayStation Network type structure. Apple gamers can add friends, view achievements, and participate in leaderboards, however there's no true socialization as seen with the console-based networks. Nintendo offers a similar service for the Wii and DSi, providing worldwide matchmaking, leaderboards, and more.

So should Sony, Nintendo and Microsoft worry about Apple? Probably not. All three have strong foundations in the gaming industry both in the living room and on the go. Certainly Apple has turned up the heat, however the big three also know how to play the game. If anything, Apple compliments the handheld gaming industry with innovation that ultimately benefits the gamer.

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xpax 09/17/2010 12:59 PM
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"Apple gamers can add friends"

Hilarious! We all know Apple users ain't got no friends. :P

aleccj1 09/17/2010 1:08 AM
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And this is news... How? We all already knew this, Tom's!

Anonymous 09/17/2010 1:13 AM
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Sony and Nintendo's customer base is less likely to abandon them. There are not very many hardcore gamers that game on an iPod or will ever switch to an iPod as a primary gamins console whereas Apple is loosing a ton of people to Droid, Galaxy, G1 and the like. As Apple looses it's customers, so does it loose the casual gamers...

robochump 09/17/2010 1:27 AM
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braneman 09/17/2010 1:54 AM
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apple is a fad, not much else to say here, once they stop being a fad people will realize most of their strategy is a placebo.

seriousazn 09/17/2010 2:39 AM
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Quote :If anything, Apple compliments the handheld gaming industry with innovation that ultimately benefits the gamer.

huh?

Strider-Hiryu_79 09/17/2010 2:40 AM
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Yah the day apple takes over the gaming industry and dominates not just the console trio(sony, ms, nintendo) and PC gaming industry is the day pigs fly.

So far MAC ported PC games run like crap even with powerful hardware. Compare orange box on mac vs pc/360/ps3 for example. Fail

I'm sure the gaming review(especially those that are zombified and/or paid by apple) community is just on the verge of declaring the "angry bird" app as game of the year compared to the other stellar games out this year.

Keep hoping apple fans. It ain't happening.

sactownbwoy 09/17/2010 2:52 AM
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I don't understand the fascination with gaming on the i-devices. They are good for about 2 min then I am bored and ready to play a real game with real controls be it pc or console. I have had an iphone/ipod touch/ipad and sold all of them because they are garbage.

If I want to game on the go I pick up my PSP, where I can play real games that have some substance to them.

falchard 09/17/2010 2:54 AM
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I am surprised Sony could keep their composure when asked such a rediculous question.

leon2006 09/17/2010 5:34 AM
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The message is the contrary

Anonymous 09/17/2010 5:35 AM
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sony and nintendo, xbox is for real, serious gamers. people acturally knowing what they want with games with more adventure, apply games is just some little sister games for people who is been bor and want to kill off some waiting time when they hide in the bathroom away frmm the job. ride on the bus, the hospital. or people who never experece ture games in their life. apple games that can stop anytime without thinking. off the bus.

ericburnby 09/17/2010 6:49 AM
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Sure, Sony we believe you. Apple is no threat whatsoever to portable gaming.

So why bother making up an ad that pokes fun at playing games on a phone if it's no threat to you?

I let my kids play with Nintendo and PSP and decided not to buy either. They're happily enjoying my old iPhone 3G's.

LOL at all the "serious gamer" comments. Please, anyone into serious gaming will have a gaming rig (like I do) and not play around with consoles.

fyasko 09/17/2010 8:13 AM
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Mac has become a name with very little to back it up. in the 90's and early this decade the apple had great products and powerful alternatives to windows products. now they offer up mid-range products at premium prices. vista was a disaster and xp is great if one found an affordable bundle of hardware that played nice together. macs had a space, but now that google, MSFT, AMD and Intel are pushing out great products their is little need for apple.

kingnoobe 09/17/2010 10:00 AM
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LOL sure eric.. I do have a hell of a gaming computer, have 2-xbox 360's, a wii, and getting a ps3.. They all have their pros and cons.

But i-crap apps is just that. It's something to do when you're bored. Which don't get me wrong I think it will help expend the market and even help the big 3 out. As people who never played games before probably have started, and then their gonna want to try real games.

Rab1d-BDGR 09/17/2010 10:56 AM
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Saying that iPad games are a threat to Sony and Nintendo is like saying that broweser-based flash games are a threat to Activision! I mean farmville has "surpassed" the Sims as the #1 PC game... right?

...Although maybe the iFad games are a threat to those casual time-waster games on the DS like sudoko and brain training - I could see those things jump ship to the smartphone market, which would be a good thing for serious gamers as handheld consoles could once again focus on real gaming titles and not stuff for kids and grannies.

Vladislaus 09/17/2010 2:05 PM
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ericburnby :
Please, anyone into serious gaming will have a gaming rig (like I do) and not play around with consoles.


This is where you're wrong. There are tons of titles that are released to consoles that never appear on the PC unfortunately. So any serious gamer will try to have as many systems as possible.

aethm 09/17/2010 3:24 PM
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I wouldn't say it's a threat but it's definitely a thorn. Apple, (and other) phone games are taking money out of the pool.

dark_lord69 09/17/2010 4:42 PM
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I agree with Sony. Hardcore gamers won't be buying an Apple for gaming anytime soon.

Casual gamers that only play games on their phone or computer when they are board or waiting for something it the kind of gamers Apple gets. Those are people like my wife. She mostly just played brickbreaker on her blackberry until she got the Bold now there is a new casual game she plays. Trust me you will never see her play Starcraft II or any games on the Playstation 3 and she is extremely unlikely to spend any more than $9.99 on a game. She would buy a game like Tetris, Suduko you know the kind, little rinky dink games like bejeweled or puzzle games. People like her are what the Apple market has. A real gamer like myself, I have Starcraft II and the God of War collection. She would never play games like those. So, Sony is correct because Apple has attacted gamers like my wife. Not REAL gamers, just people that play games when they are board.

eddieroolz 09/17/2010 6:30 PM
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I agree with Sony. People will still be buying Sony/Nintendo products regardless of how potent the iDevice platform becomes.

But that doesn't mean Sony should be caught standing still.

Shin-san 09/17/2010 7:35 PM
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I agree with Sony, for now. They can't get complacent like they did with the PLAYSTATION 3 and assume that they'll be #1 and ignore other companies like Nintendo. Of course, almost everyone ignored Nintendo.
"In the 90's and early this decade the apple had great products and powerful alternatives to windows products."
PowerPC Macs weren't really that impressive. PowerPC historically had very fat SIMD units, but are weak with SISD processing. So, you'll get CPUs that are faster in some areas, but in general, Pentiums and Athlons beat PowerPC.

applegetsmelaid 09/17/2010 8:32 PM
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Sony needs to keep the word Apple out of their mouth. I work at a mall with Sony and Apple stores... Apple is PACKED. Sony is empty. Nuff Said.

soccerplayer88 09/17/2010 10:12 PM
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Just release my Final Fantasy Tactics: WotL on my iPod and I'll be happy.

goodegg 09/18/2010 3:02 AM
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seriousazn :
huh?



Oh, I know... they're just a fad. Like blue jeans. Or the internet.

goodegg 09/18/2010 3:03 AM
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braneman :
apple is a fad, not much else to say here, once they stop being a fad people will realize most of their strategy is a placebo.




Oh, I know... There's just a fad. Like blue jeans. Or the internet.


(please excuse my interweb fail above)

Anonymous 09/18/2010 9:55 AM
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I have to admit that PSP and all the hassles with UMD media then no UMD thing plus general lack of good games etc... Just got too hard so I sold it and purchased a DS.

Recently I got my dads old iPhone and have to say that its pretty cool. The games are good (way better than expected!) and unbelievably cheap. I would not think of carrying my DS around with me anymore and I'm well and truly over Sony - every time someone from that company opens their mouth they seem to be just full of crap.