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Nokia Closing Flagship Stores in U.S.

4:30 PM - December 10, 2009 - By Kevin Parrish - Source : Tom's Guide US

Nokia is closing it's two flagship stores in the U.S.

Nokia, the world's largest manufacturer of mobile handsets, announced today that it is re-organizing its retail network, and will close two of its flagship stores here in North America: Chicago and New York. In addition, Nokia is closing its flagship store in London, and plans to relocate the store currently residing in Sao Paolo.

According to the company, over 90-percent of consumer purchases are made through wireless carriers. Nokia also indicated that it plans to take advantage of its expanding retail partner network, namely Amazon and Best Buy (to name a few), thus prompting the company to focus on this strategy and close the two North American shops.

"Nokia Flagship Stores are only one aspect of Nokia’s retail experience and marketplace strategy, which includes more than 1,000 Nokia branded retail stores and their more than 650,000 retail outlets globally," the company said. "All of these remain essential to Nokia’s ongoing success and continue to be the main sales channels in the future."

CNET adds to the report, saying that it's no surprise that Nokia is shutting down the stores, as the United States is one of Nokia's weakest markets. Currently Nokia dominates the worldwide cell phone market with an estimated 37-percent market share, however its market share number in the U.S. is in the "single digits."

Comments

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opmopadop 12/11/2009 4:24 AM
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Just thought I would bring up how much I miss my Nokia 5110, with cool interchangable buttons and button frame colours to match my outfit. Yum

CChick 12/11/2009 5:41 AM
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Nokia Hope they can turn things around with N900

but with numerous of problems, yeah Its software related but ... still ... Will have to see.

choujij 12/11/2009 6:54 AM
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Numerous? All phones have issues and glitches...

jacobdrj 12/11/2009 8:05 AM
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I miss my old Nokia 1100. Flashlight and endless battery life. Not to mention coverage everywhere. And I personalized the case.

What happened to Nokia that they totally failed in the US market? They still have awesome phones, over-seas...

ukcal 12/11/2009 8:16 AM
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+1 Choujij, I think Sony Ericsson users, like myself will certainly agree with you there :P

cinergy 12/11/2009 8:35 AM
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For Americans its only iPhone, iPhone and iPhone. Everyone has the one and same model. Pretty boring.

hiniberus 12/11/2009 10:49 AM
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What about blackberry? Heard they were quite popular IN AMERUKA

RicardoK 12/11/2009 11:11 AM
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wtf?? Sao Paolo?? São Paulo!!! You guys need an english lesson (or just some google usage to find out the correct name of a city!!)

Pei-chen 12/11/2009 2:16 PM
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Nokia, the Kodak of cell phones.

kentlowt 12/11/2009 5:38 PM
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They are the only phones that will pick up signal in the fringe areas. None of the other phones we have tried could. We have started using them for our company phone for that reason.

Camikazi 12/11/2009 6:02 PM
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jacobdrj :
I miss my old Nokia 1100. Flashlight and endless battery life. Not to mention coverage everywhere. And I personalized the case.What happened to Nokia that they totally failed in the US market? They still have awesome phones, over-seas...


I believe it's the cheap subsidized, wireless carrier phones, everyone is so used to them that buying a better, unlocked phone seems wrong cause of the price. I personally would love the N900, but can't afford it atm, but am saving for it though :) I love Nokia phones and the N900 using Maemo is sweet :)

jacobdrj 12/11/2009 7:47 PM
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Why don't carriers subsidize Nokias?

Manos 12/12/2009 12:55 PM
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opmopadop :
Just thought I would bring up how much I miss my Nokia 5110, with cool interchangable buttons and button frame colours to match my outfit. Yum



lol I still have 5110, 6110 and lots of other cellphones from Nokia in a drawer, which I find collectable. Good time. Though I was against changing faces of my vcell ( the ones compatible ) cause not only I didnt have the same issues.. aka dress matching :P, but cause I found it kind of unnessessary, except a Slipknot custommade I put once which was cool back in the days.

Nokia has always had way more convinient software than any other company but not as reliable hardware as Ericsson. The past 5 years its evened out on the hardware part from personal experience always and what ive seen from friends around me. Till a couple of years ago there were no better than those two for me

JohnnyLucky 12/12/2009 4:32 PM
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I am not surprised at Nokia's decision. They new full well that 90% of sales were through carriers.

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