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Report: Google Working on 7-inch Kindle Fire Rival

- By - Source : Digitimes

Is Google going to try to put out Amazon's Fire?

A few weeks back, we heard that Google could be planning its own tablet for entry into the market sometime in 2012. However, it seems Google may not go after tablet King Apple with this new device. No, according to the latest rumors, Google wants to take on Amazon's Kindle Fire.

Digitimes reports that sources from Google's upstream supply chain believe that if Google is making a tablet, it will target Amazon with a 7-inch device that will compete directly with the Kindle Fire. The news follows word from Google's Eric Schmidt, who said in December that the company had plans to market a high-quality tablet. Schmidt didn't say that this tablet would be Google-branded, but his comments kicked the rumor-mill into high-gear nonetheless. This week, Digitimes' sources are adding fuel to the fire. They say the device will be a Google tablet running on Android 4.0, also known as Ice Cream Sandwich, and will retail for even less than the super-cheap Kindle Fire ($199).

Google has yet to confirm the reports -- in fact, Google Taiwan commented that the company has never heard about plan of launching own-brand tablet PC. However, many feel that it's about time Google got into the tablet business. After all, the company launched Honeycomb, a version of Android optimized for tablets, last year. In October, the company debuted Ice Cream Sandwich, a mash-up of Gingerbread and Honeycomb designed for both tablets and smartphones. Google already has a successful line of own-brand smartphones under the Nexus moniker, so it makes sense to join the tablet race, too.

Would you consider a Google-brand tablet if the company were to launch one? Let us know in the comments below!

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southernshark 01/05/2012 11:09 PM
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I'd consider it if it had a camera and better audio. My biggest complaint with my Fire tablet is the lack of a front facing camera for Skype (I don't care at all about a rear facing camera as I do not run around taking pictures with a tablet). I also do not like its lack of a mike and its horrible speakers. To me, if Google marketed a 7" which had good speakers and a camera and a mike and offered android then yes I would consider buying it and would buy it if the price was right.

zybch 01/05/2012 11:58 PM
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Whats the point? Google offer nowhere near the content Amazon created the Fire to let consumers purchase. Besides, for around $100 more than the fire you can grab a 10" tablet like the Iconia A500 which offers a 'full' android experience better screen and full access to the app store.

slabbo 01/06/2012 12:09 PM
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I thought google already made tablets...they own motorola, right?

boiler1990 01/06/2012 12:14 PM
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I can't see a Google tablet selling well this late in the game unless it offers significantly more features than the Fire.

pharge 01/06/2012 12:20 PM
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Let's guess what will be the name of Google's new tablet?

Nexus Tab? Nexus Note? One Pad?(probably not..)... or.

bhaberle 01/06/2012 12:25 PM
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Go Amazonnnnn

pharge 01/06/2012 12:25 PM
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Can somebody tell me what Kindle Fire can do but Android 3.0/4.0 Tablet can not... beside being much cheaper and being a much more closed environment...?

joytech22 01/06/2012 12:29 PM
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I would consider one from Google, they know the best hardware to match with their software at given price ranges.

They would ensure a decent and zippy user experience even at low price ranges with the most features because it would be in-house.

pharge 01/06/2012 12:51 PM
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I guess the question is...

Is Google trying to set an example of Android Tablets like what they did for the Nexus phones?
or Is Google actually trying to dig some money out of the Android Tablet market?

If is the former.. I will agree with Google. If is not.... that is just a bad idea...

soo-nah-mee 01/06/2012 12:52 PM
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This could be good, especially if it has a nice plain vanilla ICS on it (no pun intended).

Google uPad.

Villers 01/06/2012 1:24 AM
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Google needs to do this imo... they need to offer the true android experience. There are too many "things" that run android that are sub par. there needs to be a pinnacle device that allows android to show off its true colors and sets the standard.. P.S. Google you better give the user thread top priority this laggy interface shit has gone on long enough. In my opinion is the only thing that is blatantly wrong with android. Everything else is just right! This is Googles chance to prove them selves. Give me that buttery smooth interface on a big samoled and ill be content..

Villers 01/06/2012 1:37 AM
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Fix The LAG For Androids sake! I don't care what it takes just fix it already! Its the only thing I ask! that and samoled ;)

AndrewMD 01/06/2012 1:51 AM
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This is a prime example of Google chopping its feet off. Why would you want to compete with your own product? Are you stating on record that all current manufactures do not know how to use Android?

While I do find current and past Android units buggy and laggy, Google should be working closer to those manufactures to figure out why it is.

Villers 01/06/2012 2:09 AM
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Its not so much as manufactures problems but Googles own. The Android system does not give the user thread priority like an apple device. if they did there would be no competition imo. I could care less if my new app installs quicker, just let me use my device in the meantime. there is an article about this issue. I'm hoping with this tablet that this would be the one thing that they address and allow to be available for all devices.

husker 01/06/2012 4:43 AM
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pharge :
Can somebody tell me what Kindle Fire can do but Android 3.0/4.0 Tablet can not... beside being much cheaper and being a much more closed environment...?


It's cheaper because it does less and then it's even a little bit more cheap because it's in a closed environment. It doesn't do more, it does less, because it's cheaper. Also, it's cheaper because it does less. Get it?

Anonymous 01/06/2012 10:08 AM
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There are not enough options for 7" tablets out there, I am excited about the idea of a google 7". Personally, I think this is more of a dig at Apple than anybody else. Apple designs their product lines carefully so as not to interfere with one another, and Apple's lack of a 7" tablet is no mistake on their part - they don't want it to compete with their slightly smaller iphone on features, or with their 10" tablets on price. Bringing in a high quality 7" tablet may not hurt Apple a great deal directly, but it will mess with their product lines and encourage people looking for the product they've failed to market - such as myself - to switch to android.

maddad 01/06/2012 11:05 AM
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Quote :There are not enough options for 7" tablets out there, I am excited about the idea of a google 7". Personally, I think this is more of a dig at Apple than anybody else. Apple designs their product lines carefully so as not to interfere with one another, and Apple's lack of a 7" tablet is no mistake on their part - they don't want it to compete with their slightly smaller iphone on features, or with their 10" tablets on price. Bringing in a high quality 7" tablet may not hurt Apple a great deal directly, but it will mess with their product lines and encourage people looking for the product they've failed to market - such as myself - to switch to android.
..


I am inclined to disagree, as I think they do compete with their own products. For instance I think the Ipod touch competes with the Iphone. At least as I understand it; the Ipod touch does pretty mouch everything the Iphone can do except make phone calls. (I have never actually seen an Ipod touch in use, so please correct me if I am misinformed)

DaddyW123 01/06/2012 2:41 PM
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southernshark :
I'd consider it if it had a camera and better audio. My biggest complaint with my Fire tablet is the lack of a front facing camera for Skype (I don't care at all about a rear facing camera as I do not run around taking pictures with a tablet). I also do not like its lack of a mike and its horrible speakers. To me, if Google marketed a 7" which had good speakers and a camera and a mike and offered android then yes I would consider buying it and would buy it if the price was right.


FYI - When talking about a microphone, it's spelled Mic. I don't know who this Mike person is you want the tablet to come with, but I certainly don't want a tablet to come with any dudes! Especially if my wife is going to buy one!
But all joking aside, I do agree with you. If the Fire had a front camera for skype, I would seriously think about it.

Anonymous 01/06/2012 6:48 PM
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It must have a GPS sensor to use with Google Maps, a major ommision in the Kindle Fire maybe lack of mic and front camera for skype is as important, as is access to external USB/Flash card expansion, but that applies to most tablets. I don't need tham to power an external disk drive just connect to transfer files easily, even connection to a PC to transfer files seems to much trouble for most tablet makers They are My Files for heavens sake not theirs.