Just days before the big BlackBerry 10 reveal, Research in Motion (RIM) said on Monday that the updated BlackBerry World storefront, previously known as BlackBerry App World, will include an extensive catalog of songs, movies and TV shows to download and play on BlackBerry devices.
"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favorite music, movies and TV shows wherever they are," said Frank Boulben, Chief Marketing Officer at Research In Motion. "RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want."
RIM is undoubtedly loading up its media guns to take on Apple (iOS), Google and Amazon (Android), and Microsoft (Windows Phone). Having an extensive media library is critical in the smartphone sector as consumers continue to use their mobile devices to watch the latest releases or their favorite classics. With HDMI output, many smartphones (and tablets) have become portable streaming media players thanks to the likes of iTunes, Google Play and more.
The company said on Monday that the video download and rental section in BlackBerry World will initially be available in the US, UK and Canada. Most movies will appear on the virtual store alongside their DVD retail release in stores. Varying by region and distributor, supporting studios will include 20th Century Fox, MGM, Paramount Pictures, Sony Pictures Home Entertainment, Disney, Warner Bros, Universal and more.
As for TV shows, most will appear the day after their original TV air date. Supporting studios include ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
On the music front, BlackBerry World will offer DRM-free content. The music section will initially be available in 18 countries including Canada, USA, UK, Mexico, France and more. Major and independent record labels will include Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group and many others.
For more information about BlackBerry World, head here.