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Sony Launches 4K Ultra HD Video Service, New TVs

With all these 4K TVs hitting the market, where exactly will you find content to support this new eye-piercing resolution? Sony has the answer: Video Unlimited 4K, the world's first and only 4K Ultra HD video download service. The company also conveniently expanded its 4K Ultra HD TV line for even more ways to consume the freshly-baked super hi-definition content.

For starters, Sony launched the new X850A series of TVs that includes 55 inch (XBR-55X850A) and 65 inch (XBR-65X850A) models. The two TVs incorporate the same slim bezel and "elegant" design as seen with the previous X900A series, but without the integrated magnetic fluid speaker system. This allows customers the flexibility of connecting their existing, stand-alone home theater systems.

MORE: Sony Intros 65-inch Curved LCD-Based LED TV

"All models are Wi-Fi enabled and offer a wide range of internet connected services including Sony’s smart connect solutions, supporting cross-device connectivity between mobile devices and their TV." The company said. "With features such as One-touch mirroring and TV SideView, Sony’s XBR-series TVs provide greater control and additional content options by interconnecting media sources across the home and mobile entertainment ecosystem."

The two new Sony X850A models will be available next month through Sony Stores and select authorized retailers nationwide for $3,499 and $4,999 respectively, but customers can pre-purchase the TVs now at Sony has also reduced the price of its two X900A models, now costing $3,999 for the 55 inch model (XBR-55X900A) and $5,499 for the 65 inch model (XBR-65X900A).

As for Sony's new  Video Unlimited 4K download service, it's now live and offers over 70 feature films, movies, short-form videos and TV shows in native 4K Ultra HD resolution. This media can be rented or purchased, and then downloaded to a Sony 4K Ultra HD Media Player connected to a compatible 4K Ultra HD TV. A library of more than 100 is expected to become available in 4K Ultra HD before the end of the year, the company said.

Unsurprisingly, the Video Unlimited 4K prices aren't cheap, costing more than what consumers pay for Full HD content. The cost for TV episodes is $3.99, while feature films start at $7.99 for a 24-hour rental, or $29.99 for a purchase. The service will also sell UltraViolet copies so that customers can view their paid content on other high definition and standard devices.

Sony said Video Unlimited 4K is now accessible when using the Sony 4K Ultra HD Media Player (FMP-X1) with the current two X900A models, and the upcoming X850A models. Sony also has a program for owners of the Sony 84 inch 4K Ultra HD TV (XBR-84X900) to gain access to the Video Unlimited 4K download service.

Details on a program for Sony 4K projector (VPL-VW1000ES) owners will be announced at CEDIA later this month, the company said.

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