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RIM Uses Cartoon Characters to Show How You Will Be Bold

When new Research in Motion CEO Thorsten Heins took over the reins of the BlackBerry maker, he said that he was looking forward to being bold and the Be Bold campaign for 2012. Surely he wasn't referring to these guys:

The tech community noticed this infographic from the BlackBerry blog and derived much amusement from it. Some thought that this was a new ad campaign for BlackBerry, which would definitely run counter to the company's very strong corporate image. The truth, though, is that this was intended to be just a fun way of categorizing the more than 35,000 new year resolutions it received via Twitter.

It may have been misunderstood by some, but kudos to RIM for having some with its community.

Read more from @MarcusYam on Twitter.