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Warner Takes New Steps To Rescue DVD Sales

A lot of people would argue that digital distribution is where it’s at. With video on demand becoming more popular and offerings from the likes of DirecTV, Charter and Netflix, it’s hardly surprising to hear that DVDs aint retailing like they used to. DVD sales can account for up to 70 percent of a movie’s revenue so understandably; the studios are concerned about the direction in which things are headed.

Warner Brothers will release the studio’s latest graphic novel adaptation, Watchmen, in March 2009 and less than a week after the Zach Snyder film rolls into cinemas around the country, Warner will release a spin-off of the movie, Tales of the Black Freighter, exclusively to DVD.

According to the Times, DVD sales fell 3.2 percent last year to $15.9 billion, the first annual drop in the medium’s history. Ron Sanders spoke to the paper and said any decline in the DVD category is a cause for concern for retailers.

“There is a fear that if the DVD category declines over time that any well-run retailer is going to re-evaluate its commitment. We are offering retailers a meaningful opportunity to be involved with the theatrical event, to have a product that will generate foot traffic and sales.”

This seems like it may actually give Warner a boost in sales. The release of Tales of the Black Freighter will more than likely sell well to the people who went to see and liked, Watchmen. There’ll also be the release of Watchmen and the inevitable release of a 2 CD box set with both movies, which, according to directior Zach Snyder, “The überfans of this property are going to go crazy for”

Read the full story on the New York Times.