Score! The new LG C4 OLED TV just got its first big discount

LG C4 OLED
(Image credit: LG)

The LG C3 is one of the best OLED TVs we've reviewed. The C4 is its successor and poised to be one of 2024's top TVs. The TV has only been on the market for a few weeks and one retailer is finally slashing its price. 

For a limited time, you can get the LG 42-inch C4 4K OLED TV on sale for $1,296 at Walmart. That's $200 off and the first discount I've seen on LG's new TV. If you're looking for a bigger size screen, Walmart also has the LG 55-inch C4 4K OLED TV on sale for $1,799. By comparison, Amazon is charging the full price of $1,496 and $1,996 for each TV, respectively. 

Update: The flash sale on the LG C4 is over at Walmart. However, we've just posted our first LG C4 OLED test results, and they're very impressive. Make sure to follow our OLED TV deals coverage for more deals. 

LG 42" C4 4K OLED TV: was $1,499 now $1,296 @ WalmartPrice check: $1,496 @ Amazon

LG 42" C4 4K OLED TV: was $1,499 now $1,296 @ Walmart
The C4 is LG's new flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports, and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV hands-on review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
Price check: $1,496 @ Amazon

LG 55" C4 4K OLED TV: was $1,999 now $1,799 @ WalmartPrice check: $1,996 @ Amazon

LG 55" C4 4K OLED TV: was $1,999 now $1,799 @ Walmart
Prefer a bigger screen? Walmart is also slashing $200 off the 55-inch model of LG's C4 OLED TV.
Price check: $1,996 @ Amazon

We're still in the process of testing the LG C4. However, based on our LG C4 OLED TV hands-on, content looks colorful and dazzlingly bright on the new C4 series. It sports enough brightness boosts that it should be on par with some of the best QD-OLED TVs we saw last year. It also includes a new version of WebOS that includes a new organizational layout with quick cards for accessibility as well as a Chatbot section in the settings that can help you solve the most commonly asked questions.

That said, if you already own a C2 or C3, the C4 offers only incremental improvements and isn't worth the upgrade. For instance, the C4 doesn't use the Micro Lens Array technology we saw in last year's LG G3 OLED that significantly boosts brightness. Nor does it use the newer a11 AI processor found in 2024's G4 and M4 OLED TVs. 

Nevertheless, it's still the best version we've seen of the company's top-selling C-series range and at this price it's one of the best OLED TV deals we've seen. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.