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A price increase seems inevitable for the iPhone 18 series, but a new rumor suggests that Apple is considering a unique workaround to reduce the impact.
This is based on claims from Korean tipster yeux1122, who claims to be citing reports from analysts at Citigroup, Bank of America, and J.P. Morgan. And we'll start with the bad news from their summary first.
If this is true, what should iPhone buyers do?
If it were feeling generous, Apple could elect to take the hit to its profits on all versions of the iPhone 18, rather than just the cheapest versions. But as a compromise, offering the most popular models at an unchanged price is perhaps the best we can hope for.
Even with this rumored act of benevolence by Apple, it probably won't be enough to win back users who have already accepted that this year isn't a time to upgrade their phone, even for what's arguably the world's most desirable phone.
For smartphone buyers who are still looking at making a purchase this year, it seems that the smartest pick of the new iPhones could be the 256GB edition of whichever model you prefer, even if you've been an extra storage fan in the past. It might be worth investigating cloud storage or a small external SSD if you're the kind of person who quickly fills up a phone with photos or files.
You've got time to figure this out though. The iPhone 18 Pro and iPhone 18 Pro Max are anticipated to arrive this September as usual, along with the all-new iPhone Fold. The basic iPhone 18 will come later according to the rumors, with an early 2027 launch, along with the iPhone Air 2, tipped as part of a new split iPhone launch strategy
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