March Madness TV sales 2023 — best deals right now

A large screen TV on media stand in living room
(Image credit: Future)

The 2023 NCAA tournament is now underway and March Madness TV sales have never been better. Retailers are offering epic price cuts on 4K TVs of all sizes. 

We've been covering March Madness TV sales for over a decade, so we know how to spot a terrific deal from an everyday price disguised as a deal. Currently, we're seeing some aggressive TV deals from the likes of Amazon and Best Buy. Amazon, for instance, has smart TVs on sale from $89. The sale includes many smaller screens, but also some newer, larger sets from LG and TCL. 

If you want to go premium, Best Buy has 4K OLED TVs on sale from $599. The sale includes the entry-level LG A2, which is coming in and out of stock, but is just $30 shy of its lowest price ever. One thing to keep in mind is that the NCAA Final will be played on Monday, April 3. So if you want a TV in time for the game, you'll need to opt for next-day shipping or in-store pickup. Otherwise, your TV may not arrive on time. 

Make sure to follow our guide for the best deals of the season. Also checkout out our guide on how to watch March Madness and the best cable TV alternatives to watch it on.

March Madness TV sales — at a glance

Best March Madness TV sales 2023

32-49 inch

TV sale: deals from $89 @ Amazon

TV sale: deals from $89 @ Amazon
Amazon has a wide variety of TVs on sale as part of its March Madness TV sales. Prices start as low as $89. Keep in mind, the cheap TVs tend to be smaller, 720p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest deals we've ever seen from Amazon. Best Buy offers the same sale

Vizio 40" D-Series TV: was $198 now $178 @ Walmart

Vizio 40" D-Series TV: was $198 now $178 @ Walmart
While we typically wouldn't recommend a 1080p TV, the Vizio D-Series is a great pick if you're looking for an inexpensive TV for your home office, child's room, or spare bedroom. You get built-in Chromecast, DTS Virtual:X audio support, Alexa/Apple Home/Google Home compatibility, Apple AirPlay 2 support, and two HDMI ports. 

Pioneer 43" 4K Fire TV: was $319 now $209 @ Best Buy

Pioneer 43" 4K Fire TV: was $319 now $209 @ Best Buy
Pioneer is back in the TV-making business with a new 4K Fire TV. The TV features Dolby Vision support, DTS Virtual X sound, Apple AirPlay support, and a voice remote with Alexa. It's currently one of the cheapest 4K TVs around. 

Amazon 43" 4K Omni Fire TV: was $399 now $339 @ Amazon

Amazon 43" 4K Omni Fire TV: was $399 now $339 @ Amazon
The 43-inch Omni Fire TV is the latest TV (released March 22) in Amazon's TV lineup. This new smaller size brings HDR 10/HLG support to a smaller 4K screen for those who can't fit a 50-inch or larger TV into their living room. It's on sale for the first time. 

50-59 inch

Insignia 50" F30 4K Fire TV: was $399 now $229 @ Best Buy

Insignia 50" F30 4K Fire TV: was $399 now $229 @ Best Buy
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI 2.1 ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Toshiba C350 50" 4K Fire TV: was $429 now $249 @ Best Buy

Toshiba C350 50" 4K Fire TV: was $429 now $249 @ Best Buy
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It's part of Toshiba's 2021 lineup of Fire TVs. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. 

Vizio 50" 4K TV: was $358 now $268 @ Walmart

Vizio 50" 4K TV: was $358 now $268 @ Walmart
This Vizio TV packs a lot of features for a very affordable price. It offers built-in Chromecast, Dolby Vision/HDR10/HDR10 Plus/HLG support, and Apple AirPlay support. It also has three HDMI 2.1 ports and a low latency gaming mode, which makes it great for console gamers. (Just note that it sports a 60Hz panel). 

LG UQ75 50" 4K TV: was $379 now $299 @ Best Buy

LG UQ75 50" 4K TV: was $379 now $299 @ Best Buy
The LG UQ75 is ideal for those who want a big-screen smart TV on a budget. It offers HDR10/HLG support and it's compatible with Alexa/Google Assistant/HomeKit. Avid console gamers take note: it only has two HDMI ports and a 60Hz screen. 

TCL 50" 4K QLED TV: was $399 now $379 @ Best Buy

TCL 50" 4K QLED TV: was $399 now $379 @ Best Buy
The TCL S546 is our favorite QLED TV when it comes to value. In our TCL 5-series review, we said it offered killer performance and a wide variety of features. These include support for Dolby Vision/HLG/HDR10/HDR10 Plus, voice remote with Alexa support, auto game mode, and Google TV. 

Sony 55" Bravia X75K 4K TV: was $549 now $449 @ Best Buy

Sony 55" Bravia X75K 4K TV: was $549 now $449 @ Best Buy
If you want a great 4K TV for under $500 it's going to be tough to beat this Sony TV deal. For $449 you get a 55-inch 4K TV with HDR10/HLG support and Google's smart TV platform built right in. It's also compatible with Amazon Alexa. While it lacks some features found on higher end TVs (such as HDMI 2.1 support and a 120Hz screen), it's still a steal at this price.

Vizio 50" MQX QLED 4K TV: was $629 now $498 @ Amazon

Vizio 50" MQX QLED 4K TV: was $629 now $498 @ Amazon
The Vizio MQX QLED TV is one of the best TVs on the market. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support, and a great smart TV platform. In our Vizio M-Series Quantum X 4K TV review, we said this TV brings the best of Vizio's top-performing TV to a budget price point with little compromises. Best Buy offers the same price.

Hisense 55" 4K QLED TV: was $799 now $589 @ Amazon

Hisense 55" 4K QLED TV: was $799 now $589 @ Amazon
The Hisense U7H delivers an excellent all-around image. In our Hisense U7H QLED TV review, we called it an incredible value that outshines much of the far more expensive competition. It features Dolby Vision/HDR10/HDR10 Plus/HLG support, 120Hz refresh rate, Google Assistant/Alexa support, and four HDMI ports (two of which are HDMI 2.1 inputs). 

Samsung 55" Q60B QLED 4K TV: was $749 now $649 @ Best Buy

Samsung 55" Q60B QLED 4K TV: was $749 now $649 @ Best Buy
The Samsung Q60B QLED 4K TV offers vibrant colors and excellent gaming support. In our Samsung Q60B QLED TV review, we said it makes for a solid, budget gaming TV thanks to its low input lag (9.1ms), which obliterates both our thresholds for good gaming (20ms) and for superb gaming (10ms). Keep in mind it has a 60Hz panel and no HMDI 2.1 support, but its low input lag is a nice trade-off for price conscious gamers.

Samsung 55" QN90B Neo 4K QLED : was $1,599 now $1,299 @ Best Buy

Samsung 55" QN90B Neo 4K QLED : was $1,599 now $1,299 @ Best Buy
The Samsung Neo QLED QN90B offers incredible visuals delivering some of the brightest and most detailed pictures we've seen from a TV that's not an OLED. In our Samsung QN90B QLED TV review, we said it delivers potent picture and gaming capabilities with picture quality that stops short of perfection. It also has support for HDR10/HDR10+/HLG, and voice control support for Bixby, Amazon Alexa, or Google Assistant. Samsung offers the same price.

60-85 inch

Onn 65" 4K Roku TV: was $368 now $298 @ Walmart

Onn 65" 4K Roku TV: was $368 now $298 @ Walmart
If you want a big-screen TV, but don't want to spend too much — this is the TV deal for you. Walmart has its Onn 65-inch 4K Roku TV on sale for $298. The TV features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more.

Samsung 65" 4K TV: was $499 now $479 @ Best Buy

Samsung 65" 4K TV: was $499 now $479 @ Best Buy
The TU7000 is part of Samsung's entry-level TVs. However, it's still loaded with features that include HDR support, built-in Bixby support (voice assistant), and Samsung's Tizen operating system, which gives you access to apps like Apple TV Plus, Netflix, Hulu, Prime Video, Sling TV, Disney Plus, and more. 

Toshiba C350 75" 4K Fire TV: was $899 now $569 @ Best Buy

Toshiba C350 75" 4K Fire TV: was $899 now $569 @ Best Buy
The 75-inch Toshiba Fire TV is back in stock. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. It's one of the least expensive 75-inch TVs we've seen. 

Onn 75" 4K Roku TV: was $678 now $578 @ Walmart

Onn 75" 4K Roku TV: was $678 now $578 @ Walmart
The Onn 75-inch 4K Roku TV merits a mention in our March Madness TV sales guide because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more. 

TCL 75" 4K Roku TV: was $649 now $599 @ Best Buy

TCL 75" 4K Roku TV: was $649 now $599 @ Best Buy
Get the most screen real estate for your dollar with the TCL 75-inch 4-Series Roku TV. It offers HDR support, Siri/Alexa/Google Assistant compatibility, and four HDMI ports. It also comes with Roku's smart platform, which is our favorite for streaming shows from Netflix, Disney Plus, HBO Max, and more. 

Sony 65" X80K 4K TV: was $999 now $678 @ Amazon

Sony 65" X80K 4K TV: was $999 now $678 @ Amazon
The X80K is part of Sony's 2022 lineup of TVs. This entry-level TV features HDR10/HLG/Dolby Vision support, Google Assistant/Alexa compatibility, built-in Google Assistant, and four HDMI ports. It's at its lowest price to date. 

Samsung Q80B 65" QLED 4K TV: was $1,397 now $997 @ Amazon

Samsung Q80B 65" QLED 4K TV: was $1,397 now $997 @ Amazon
The Q80B is part of Samsung's 2022 range of QLED 4K TVs. It offers the premium build quality and stunning visuals you'd expect from a Samsung QLED TV, as well as powerful speakers for immersive sound when streaming movies. There's built-in Alexa voice control, Dolby Atmos support and Quantum XDR for deep, rich colors. In our Samsung Q80B QLED TV review, we said it holds its own in terms of both picture and sound. Best Buy has the TV for $999.

LG 65" Mini-LED 4K TV: was $1,699 now $999 @ Best Buy

LG 65" Mini-LED 4K TV: was $1,699 now $999 @ Best Buy
The LG 83 series offers excellent brightness and picture quality, as well as support for Dolby Vision IQ and Dolby Atmos. It also has a refresh rate of 120Hz and HDMI 2.1 support, making it a good TV for gamers. Even better, Best Buy just slashed its price to $999.

OLED TVs

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
The A2 is LG's entry-level OLED for 2022. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. The 55-inch model is on sale for $899 ($100 off).

LG C2 42" OLED 4K TV: was $999 now $896 @ Amazon

LG C2 42" OLED 4K TV: was $999 now $896 @ Amazon
The excellent LG C2 OLED TV is now cheaper than it was last week. We named this stunning television the best TV of 2023. It combines exceptional picture-quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need. By comparison, Best Buy has it for $899.

Vizio 65" OLED 4K TV: was $1,499 now $998 @ Walmart

Vizio 65" OLED 4K TV: was $1,499 now $998 @ Walmart
Vizio's OLED TV is in stock and on sale. The 65-inch 4K OLED TV packs Vizio's IQ Ultra CPU and the company's ProGaming Engine, which is designed for Xbox and PS5 gameplay. It supports Dolby Vision HDR, DTS Virtual X, Vizio SmartCast, and a host of digital assistants for hands-free control of your TV. In our Vizio OLED TV review, we said it offers more for your money than most competing OLED TVs. This is the lowest price we've ever seen for any 65-inch OLED. 

LG 65" B2 4K OLED TV: was $1,499 now $1,296 @ Amazon

LG 65" B2 4K OLED TV: was $1,499 now $1,296 @ Amazon
The LG B2 is a more affordable version of LG's award-winning LG C2 OLED. It uses LG's a7 Gen5 AI processor and supports Dolby Vision/HDR10/HLG formats. Gamers will appreciate its 120Hz panel as well as LG's Game Optimizer and the inclusion of two HDMI 2.1 ports. It also has built-in Google Assistant and Amazon Alexa with support for Apple HomeKit. In our LG B2 OLED review we said it's a strong mid-range OLED that does a great job balancing price and performance needs. Walmart offers the same price.

Samsung 55" 4K OLED TV: was $1,699 now $1,449 @ Best BuyLowest price!

Samsung 55" 4K OLED TV: was $1,699 now $1,449 @ Best Buy
Lowest price! Available in 55-inch and 65-inch sizes, the Samsung S95B is Samsung's first OLED and the first to combine OLED with quantum dots, resulting in a QD-OLED TV that promises the best of both technologies: superior color, brightness, and contrast in a single package. In our Samsung S95B OLED 4K Smart TV review, we said it largely delivers on its promise though it doesn't provide those perfect black levels of a pure OLED TV (especially if you're in a room with minor ambient light). Nevertheless, it's an amazing TV for movies, gaming, and everything in between. By comparison, Samsung has it on sale for $1,599.

Sony 55" Bravia XR A95K OLED: was $2,799 now $2,299 @ Best Buy

Sony 55" Bravia XR A95K OLED: was $2,799 now $2,299 @ Best Buy
Providing incredible visuals, sound, and 4K upscaling, the Sony Bravia XR A95K OLED is a truly impressive TV. There's support for HDR10/HLG/Dolby Vision, a 120Hz refresh rate and two HDMI 2.1 ports. In our Sony Bravia XR A95K OLED review, we said the Editor's Choice TV is amazing in every way possible with intuitive and forward-thinking capabilities. We especially like the included Bravia Cam, which can be used to adjust color on the fly or for controlling the TV with gestures. 

When is March Madness 2023

The NCAA tournament for March Madness 2022 begins with the First Four games in Dayton, Ohio. The Final Four will be played in Houston, Texas. The NCAA championship game will then be played on April 3. 

Do TVs go on sale for March Madness? 

Retailers from Best Buy to Walmart offer steep March Madness TV sales in celebration of the big games. To be fair, TV sales can be found year-round. However, March through April see an extra spike in discounts as retailers offer enticing deals to get consumers to upgrade to a new TV in time for the games. You'll typically find the best March Madness TV sales on big-screen sets (55 inches and above) with prices as low as $299. 

Louis Ramirez

As deals editor at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.