Forget the Final Four: The best part of March Madness are these TV deals

Three oversized TVs shown above a basketball stadium
(Image credit: Amazon)

March Madness is underway and the Final Four will clash this weekend! Whether you plan to watch the games or not, March Madness TV sales are a great opportunity to upgrade to new TV.

I've been covering March Madness TV sales for 19 years. While it's true that you can find TV deals any day of the week, retailers tend to offer better deals during the NCAA tournament. Additionally, plenty of our favorite TVs are being phased out to make room for 2026's models. With prices set to increase this year, now is an excellent time to shop.

March Madness TV sales 2026

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Louis Ramirez
Louis Ramirez

I'll be honest: I'm not a basketball fan. But when it comes to TV deals, that's my personal superpower. I'm the Editor in Chief of deals at Tom's Guide and I've been covering March Madness TV sales for over a decade. From budget OLED TVs to the best Mini-LED TVs, I'll guide you through the best TV deals from now through the end of the tournament. I'll also highlight deals on other March Madness essentials such as soundbars, streaming deals, and more.

Editor's Choice deals

Hisense 65" U75QG Mini-LED TV
Hisense 65" U75QG Mini-LED TV: was $848 now $697 at Amazon

The Hisense U75QG is a great option for folks looking to upgrade their living room on a budget. It's a better-performing TV than most entry-level TVs thanks to its Mini-LED backlighting, and it offers many of the same features as higher-end Mini-LED TVs. Gamers are likely to squeeze the most value out of the U75QG, as it's loaded with gaming-related enhancements.

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Samsung 65" S84F 4K OLED TV
Samsung 65" S84F 4K OLED TV: was $1,999 now $949 at Best Buy

Samsung's most affordable OLED TV of 2025 may not be as much of a showstopper as the brand's flagship-level S95F, but it's priced well for a 65-inch OLED TV. It also comes with a useful array of gaming enhancements and streaming features. It's gone up a bit since Black Friday and Cyber Monday, but is still under $1,000, making it a hard bargain to beat.

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OLED TVs

LG 48" B5 4K OLED TV
LG 48" B5 4K OLED TV: was $1,299 now $649 at Best Buy

The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.
55" for $999
65" for $999
77" for $1,599
83" for $2,299

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Panasonic 55" Z85 4K OLED TV
Panasonic 55" Z85 4K OLED TV: was $1,599 now $697 at Amazon

The Panasonic Z85A offers the built-in benefits of OLED display technology in a stylish package. It's packed with features for gaming, streaming, and more. Folks with Alexa-centric smart home devices are set to make the most out of the Z85A's built-in Fire TV features. Despite being two years old now, the Z85A is still a budget OLED powerhouse.

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Sony 55" Bravia 8 4K OLED TV
Sony 55" Bravia 8 4K OLED TV: was $1,499 now $1,099 at Best Buy

The Sony Bravia 8 OLED TV is a stellar 2024 TV that sits perfectly well between Sony's Bravia 9 and the A95L OLED. It corrals a 120Hz refresh rate on an OLED panel built for entertainment. As for HDR support, it comes equipped with Dolby Vision, HLG, and HDR10, and a 50W 2.1 speaker is quite the added touch. In our Sony Bravia 8 OLED TV review, we said it offers the perfect blacks OLED is known for, plus the wide off-center viewing angles that customers tend to appreciate about OLED technology.

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LG 55" C5 4K OLED TV
LG 55" C5 4K OLED TV: was $1,799 now $1,196 at Amazon

Part of LG's 2025 TV lineup, the LG C5 OLED is here as the value pick of the year. Offering a slew of features, like a range of HDR certifications and gaming specs for the PS5 Pro crowd, the C5 proves a major improvement over its predecessor. We called it "nearly flawless" and gave it a 5-star rating in our LG C5 OLED TV review.

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32-49 inch

TV sale: deals from $59 @ AmazonPrice check: from $59 @ Best Buy | from $88 @ Walmart

TV sale: deals from $59 @ Amazon
Amazon has smart TVs on sale for as low as $59. Keep in mind, the cheap TVs tend to be smaller models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon. By comparison, Best Buy is offering a similar sale with prices from $59.
Price check: from $59 @ Best Buy | from $88 @ Walmart

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Toshiba 43" C350 4K Fire TV
Toshiba 43" C350 4K Fire TV: was $299 now $159 at Amazon

The Toshiba C350 4K Fire TV packs a lot of features for its price. It supports Dolby Vision/HDR10/HLG content and it also houses Amazon's Fire TV OS, so you can browse through dozens of streaming apps and even control your TV via the included voice remote.

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Roku 43" Select 4K TV
Roku 43" Select 4K TV: was $249 now $219 at Amazon

This 43-inch Roku TV (2025) is an excellent TV for small spaces. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Price check: $219 @ Best Buy

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50-59 inch

Amazon 55" 4-Series 4K Fire TV
Amazon 55" 4-Series 4K Fire TV: was $459 now $279 at Amazon

This budget-friendly 4K TV is the newest in Amazon's Fire TV lineup. It offers Wi-Fi 6 support, HDR10/HLG support, and Dolby Digital Plus audio. The included Alexa Voice Remote allows for voice control and can manage power and volume on compatible devices.

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TCL 55" QM5K 4K Mini-LED TV
TCL 55" QM5K 4K Mini-LED TV: was $699 now $379 at Best Buy

The QM5K has built-in Google TV features for all of your streaming needs, plus Dolby Vision support. Its handiest feature is its Mini-LED backlighting, which is difficult to find at this price point. If you're going to shop in this price range, I recommend going with the QM5K over a super-cheap TV from a brand like Insignia or Onn.

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TCL 55" T7 4K QLED TV
TCL 55" T7 4K QLED TV: was $599 now $399 at Amazon

The TCL T7 is a 4K QLED TV with a 144Hz refresh rate, 288Hz variable gaming refresh rate, bezel-less design, and four HDMI ports. The TV also supports Dolby Vision/HDR10/HDR10+/HLG and Dolby Atmos. This is the cheapest price I've seen for this size.

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Hisense 55" U7QG Mini-LED 4K QLED TV
Hisense 55" U7QG Mini-LED 4K QLED TV: was $699 now $569 at Amazon

This Mini-LED TV brings several enticing upgrades for gamers. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is designed to be the best seat in the house for the PS5, Xbox Series X, and even your PC. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

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Samsung 55” QN70F Neo QLED TV
Samsung 55” QN70F Neo QLED TV: was $799 now $649 at Best Buy

Full disclosure: we've not yet tested the QN70F, one of Samsung's mid-range TVs for 2025. That said, we've seen it up close and personal, and for this price, it's well worth considering. Like the rest of the brand's Neo QLED lineup, the QN70F blends quantum dots and Mini-LED backlighting for a punchy presentation. The QN70F is also packed with gaming features, like four HDMI 2.1-compatible inputs and support for 4K gaming at 120Hz. That's fantastic for the price point.

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Hisense 55" U8 4K Mini-LED TV
Hisense 55" U8 4K Mini-LED TV: was $999 now $699 at Amazon

It's not everyday you see a 2025 TV getting a major discount, but the U8QG is an icon in this regard (and many more). It's among our favorite gaming TVs thanks to its slew of gaming features built on a 165Hz refresh rate. It's also got the best brightness in the TV game, owing to its Hisense lineage.

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60-75 inch

Onn 65" 4K Roku TV
Onn 65" 4K Roku TV: was $348 now $278 at Walmart

If you want a big-screen TV, but don't want to spend too much — this is the TV deal for you. Walmart has its Onn 65-inch 4K Roku TV on sale for $278. The TV features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more.

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Roku 65" Select 4K TV
Roku 65" Select 4K TV: was $449 now $378 at Amazon

This 65-inch Roku TV (2025) is an excellent TV for small budgets. It provides a bright 4K picture, Apple AirPlay support, Apple HomeKit/Amazon Alexa/Google Assistant support, and three HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Price check: $379 @ Best Buy

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Insignia 75" QF 4K Fire TV
Insignia 75" QF 4K Fire TV: was $649 now $449 at Best Buy

Who says TVs have to cost a fortune? This 75-inch Insignia TV offers impressive image quality no matter what you're watching. Thanks to its built-in Fire TV features, you can also stream all your favorite shows and movies and control them with your voice thanks to full Alexa support.

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Samsung 75" Crystal 4K TV
Samsung 75" Crystal 4K TV: was $649 now $449 at Best Buy

Samsung's Crystal TVs are known for offering top-rated performance at a budget-friendly price. The U7900 is no exception. This 2025 TV includes HDR10+ support, built-in Alexa/Bixby, and two HDMI ports.

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TCL 65” QM6K 4K Mini-LED TV
TCL 65” QM6K 4K Mini-LED TV: was $999 now $529 at Best Buy

For several months, the TCL QM6K has been one of my go-to recommendations for folks looking for a quality screen on a budget. It's a budget-friendly, 65-inch Mini-LED TV that's perfect for those who want to upgrade to a dependable, good-looking TV without spending too much.

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Sony 65" Bravia 2 II 4K LED TV
Sony 65" Bravia 2 II 4K LED TV: was $699 now $669 at Best Buy

Sony's Bravia 2 II (read as "mark two") launched in 2025, offering budget pricing on an LED screen. While it may not boast sophisticated display technology, it is equipped with special PS5 features that enhance visuals for gamers, and it's kitted with Google TV, so you have access to all your favorite content, plus tons of free channels.

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TCL 75" QM6K 4K Mini-LED TV
TCL 75" QM6K 4K Mini-LED TV: was $999 now $797 at Amazon

The TCL QM6K has been one of my go-to recommendations during major sales events. The QM6K is a budget-friendly Mini-LED TV that is perfect for folks who want to upgrade to a truly impressive TV without spending too much. It's also a great TV for gamers on a budget, thanks to an above-average set of enhancements, such as a native 144Hz refresh rate, which you can access from the two HDMI 2.1 inputs. In our TCL QM6K Mini-LED TV review, we said it won't replace an OLED TV, but it gives you excellent Mini-LED performance in an affordable package.

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Amazon 65" Fire TV Omni Mini-LED QLED 4K TV
Amazon 65" Fire TV Omni Mini-LED QLED 4K TV: was $1,089 now $919 at Amazon

The newest version of Amazon's Fire TV Omni series comes with built-in Fire TV streaming capabilities and built-in Alexa functionality. It taps an array of LED backlights with local dimming for improved contrast over TVs with edge-lit displays.

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Sony 55" Bravia 5 Mini-LED 4K TV
Sony 55" Bravia 5 Mini-LED 4K TV: was $1,499 now $1,098 at Amazon

The Bravia 5 is Sony's cheapest Mini-LED TV, offering stellar 120Hz visuals with some incredible motion processing thanks to Sony's XR processor. It's built with AI, so expect some upscaling chops and serious performance in color. As with all Sony TVs, the Bravia 5 also has some exclusive PS5 features that make it a surefire bet if you're a PlayStation gamer.

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80 inch+

Samsung 85” Q7F 4K QLED TV
Big-Screen Bargain
Samsung 85” Q7F 4K QLED TV: was $1,399 now $997 at Amazon

Samsung's entry-level QLED TV improves upon its predecessors from previous years with a direct-LED display rather than a garden-variety, edge-lit panel. This means it has better overall contrast than previous Samsung QLEDs at this price range. I still recommend one of the Mini-LED TVs on this list over the Q7F, but if the name of the game is "Save Money," this one might be the ticket.

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Hisense 85" U7QG Mini-LED 4K QLED TV
Save $1,252
Hisense 85" U7QG Mini-LED 4K QLED TV: was $2,499 now $1,247 at Best Buy

Here's a Mini-LED TV that's good for watching games and playing them. Built on a 165Hz refresh rate with a Game Mode Ultra mode, the Hisense U7QG is ideal for PS5, Xbox Series X, and even PC gamers. Add to that one serious sound system in its 2.1.2-channel speaker and you've got a powerhouse of a TV with tons of flare.

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Samsung 98" DU9000 4K TV
Samsung 98" DU9000 4K TV: was $2,499 now $1,697 at Amazon

Make your TV the centerpiece of your living room with Samsung's massive 98-inch TV. As part of the company's budget Crystal line, this 98-inch TV is priced aggressively, yet includes plenty of features Samsung is known for. That includes a 120Hz display, HDR10 support, and Samsung's Tizen OS.

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Soundbars

Klipsch Flexus Core 200
Klipsch Flexus Core 200: was $549 now $474 at Amazon

This large soundbar is packed with epic features, along with some great bass reproduction for that epic feel. You can expect great spoken word clarity as well, so you'll hear every word of commentary over the sound of screaming crowds. This soundbar has next-day delivery with an Amazon Prime account.

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Samsung Q600F
Save 29% ($200)
Samsung Q600F: was $699 now $499 at Best Buy

This is my favorite mid-range soundbar. With a fantastic 3.1.2 channel arrangement, the Samsung Q600F has expansive sound both horizontally and vertically, and it offers crystal-clear dialogue. Although it doesn't have any smart home features like AirPlay, if you're after a soundbar and subwoofer that does everything to earn its place on your TV stand, then this is it.

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LG S90TR
LG S90TR: was $1,199 now $776 at Amazon

This monster soundbar doesn't just have a standard bar — it's also packing some physical surround speakers for extra soundstage. The subwoofer will bring the bass; you're in for the best game-day sound you've ever heard.

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When is March Madness 2026

The NCAA tournament for March Madness 2026 starts with Selection Sunday on March 15. The First Four games will then follow on March 17 through March 18 with the tournament officially kicking off on March 19.

Do TVs go on sale for March Madness? 

Retailers from Best Buy to Walmart offer steep March Madness TV sales in celebration of the big games. To be fair, TV sales can be found year-round. However, March through April see an extra spike in discounts as retailers offer enticing deals to get consumers to upgrade to a new TV in time for the games. You'll typically find the best March Madness TV sales on big-screen sets (65 inches and above) with prices as low as $399.

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

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