March Madness TV sales 2024 — best deals right now

A large screen TV on media stand in living room
(Image credit: Future)

March Madness TV sales are live! Whether you're buying your first OLED TV or just curious what's on sale, I've been covering March Madness TV sales for 17 years and below I'm rounding up the best deals available now. 

Generally speaking, TV deals can be found any day of the week from retailers like Amazon and Best Buy. Amazon, for instance, has smart TVs on sale from $69. The sale includes many smaller screens, but also some newer, larger sets from LG and TCL

If you're shopping for an OLED TV, Walmart has 4K OLED TVs on sale from $869. This is a little higher than the usual $549 starting price we've seen in the past and that's due to the fact that Best Buy has sold out of the 48-inch LG A2 OLED, which is the model that typically sells for $599. 

One thing to keep in mind is that the NCAA Final Four games will be played April 6 through April 8. So if you want a TV in time for the game, now is the time to shop so that you'll get your new TV delivered on time. 

March Madness TV sales 2024

Quick links

Editor's Choice deals

Samsung TV sale: buy one, get a 65" TV for free @ Best BuyPrice check: buy one TV, get a 65" free @ Samsung

Samsung TV sale: buy one, get a 65" TV for free @ Best Buy
Here's an unprecedented deal from Best Buy. For a limited time, buy a new 2024 Samsung TV and you'll get a free Samsung 65-inch 4K Crystal TV. Most of the TVs in this promo cost upwards of $1,000, but you can get the new Samsung 43-inch Frame 4K QLED TV and a 65-inch Crystal TV for $999 (pictured). Note: If you're a My Best Buy Plus member ($49/year at Best Buy) you'll get an extra $100 off your TV purchase.
Price check: buy one TV, get a 65" free @ Samsung

Samsung 65" TV: was $599 now $397 @ WalmartPrice check: $399 @ Best Buy

Samsung 65" TV: was $599 now $397 @ Walmart
This 65-inch TV is an easy standout at this price. It features Samsung's Smart Hub with support for a variety of apps, including the option to play video games without a console. It can upscale lower-resolution images, too, and Mega Contrast can help adjust the contrast on the fly automatically to adjust for the best image.
Price check: $399 @ Best Buy

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $798 @ AmazonPrice check: $799 @ Best Buy

Hisense 55" U8K Mini-LED 4K TV: was $1,099 now $798 @ Amazon
The Hisense U8K Mini-LED TV packs a ton of premium features into a mid-ranged price tag. It's Imax Enhanced-compatible, with support for HDR/HDR 10/HDR 10+, Dolby Vision and Dolby Atmos. For gamers, this TV offers a 144Hz refresh rate, VRR, ALLM and AMD FreeSync Premium Pro. You also get an ATSC 3.0 tuner, and Hisense promises this TV will reach a peak brightness of 1,500 nits. In our Hisense U8K Mini-LED review we said the Editor's Choice TV is one of the most colorful TVs we've tested and puts out above average light for its price point.
Price check: $799 @ Best Buy

OLED TVs

LG C2 42" OLED 4K TV: was $1,299 now $869 @ Walmart
The excellent LG C2 OLED TV is now two generations old, but still an amazing TV. We named this stunning television one of the best TVs we've tested. It combines exceptional picture-quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need.
Check other retailers: $887 @ Amazon

LG C2 42" OLED 4K TV: was $1,299 now $869 @ Walmart
The excellent LG C2 OLED TV is now two generations old, but still an amazing TV. We named this stunning television one of the best TVs we've tested. It combines exceptional picture-quality with a slick design. It's also ideal for gamers with a 120Hz refresh rate and offers all easy access to all the streaming services you could need.
Check other retailers: $887 @ Amazon

LG C3 4K OLED TV sale: deals from $896 @ Walmart

LG C3 4K OLED TV sale: deals from $896 @ Walmart
The LG C3 is one of the best mid-tier OLED TVs you can buy. In our LG OLED C3 review, we said the Editor's Choice TV delivers perfect blacks, thrilling contrast, and rich, accurate colors at every point across the visual spectrum. It's also perfect for gamers with a suite of Game Optimizer features and a 120Hz refresh rate. It offers Dolby Vision/HDR 10/HLG support, four HDMI 2.1 ports, built-in Amazon Alexa, Google Assistant/Apple HomeKit support, and LG's Magic Remote. The 77-inch and 83-inch models include a free 2-year enhanced protection plan. Note: Amazon offers the same prices
48" for $996
55" for $1,296
65" for $1,549
77" for $2,296
83" for $3,496

LG 55" B3 OLED 4K TV: was $1,699 now $1,096 @ AmazonPrice check: $1,099 @ Best Buy | $1,096 @ Walmart

LG 55" B3 OLED 4K TV: was $1,699 now $1,096 @ Amazon
The LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included. In our LG B3 OLED review, we said the Editor's Choice TV is an amazing value and stands up astonishingly well against other mid-tier OLEDs.
Price check: $1,099 @ Best Buy | $1,096 @ Walmart

Sony 65" Bravia XR A80L OLED 4K TV: was $2,299 now $1,999 @ Best Buy
The Sony Bravia XR A80L uses three different technologies that give it a slight edge in the OLED arms race: Sony's Cognitive Processor XR (for better matching colors and contrasts), XR Triluminos Pro (for nailing the richness of HDR), and XR Clear Image (for reducing noise). In our Sony Bravia XR A80L OLED TV review, we called it a marvel that delivers solid picture quality, sound quality, and usability. It supports HDR10/HLG/Dolby Vision, 120Hz refresh rate, and it has four HDMI ports (two are HDMI 2.1).
Price check: $1,998 @ Amazon

Sony 65" Bravia XR A80L OLED 4K TV: was $2,299 now $1,999 @ Best Buy
The Sony Bravia XR A80L uses three different technologies that give it a slight edge in the OLED arms race: Sony's Cognitive Processor XR (for better matching colors and contrasts), XR Triluminos Pro (for nailing the richness of HDR), and XR Clear Image (for reducing noise). In our Sony Bravia XR A80L OLED TV review, we called it a marvel that delivers solid picture quality, sound quality, and usability. It supports HDR10/HLG/Dolby Vision, 120Hz refresh rate, and it has four HDMI ports (two are HDMI 2.1).
Price check: $1,998 @ Amazon

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,897 @ AmazonPrice check: $1,899 @ Best Buy

Samsung 55" S95C 4K OLED TV: was $2,197 now $1,897 @ Amazon
Samsung's next-gen QD-OLED TV is not only slimmer than the previous-gen S95B, but it's also brighter. In our Samsung S95C OLED review, we liked the TV's One Connect Box for cable management and 144Hz refresh rate for PC gaming. The TV's significant boosts to brightness also improved performance across all kinds of content and viewing environments. The Editor's Choice TV is  great for movie fans, gamers, and everyone in between. It sports four  HDMI 2.1 ports, HDR10+/HLG support, and a 120Hz panel.
Price check: $1,899 @ Best Buy

Samsung 55" S90D 4K OLED TV: for $1,599 @ Best BuyFree 65" TV w/ purchase!

Samsung 55" S90D 4K OLED TV: for $1,599 @ Best Buy
Free 65" TV w/ purchase! The S90D is one of Samsung's 2024 OLED TVs. Although it's technically not discounted, if you buy any 2024 Samsung TV, you'll get a free 65-inch Samsung Crystal TV ($479 value). The OLED TV features Samsung's new NQ4 AI Gen2 processor, HDR10+/HLG support, 120Hz refresh rate, four HDMI 2.1 ports, and built-in Alexa. Note: If you're a My Best Buy Plus member ($49/year at Best Buy) you'll get an extra $100 off your TV purchase.

32-49 inch

TV sale: deals from $69 @ Best BuyPrice check: from $69 @ Amazon | from $74 @ Walmart

TV sale: deals from $69 @ Best Buy
Best Buy has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Best Buy. By comparison, Amazon is offering a similar sale with prices from $69.
Price check: from $69 @ Amazon | from $74 @ Walmart

Insignia 43" F30 4K Fire TV: was $239 now $169 @ Amazon

Insignia 43" F30 4K Fire TV: was $239 now $169 @ Amazon
The Insignia F30 (2024) is one of the cheapest 4K TVs you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. It's not always on sale, but right now you can get it a fraction of its normal price. 

Amazon 4-Series 43" Fire 4K TV: was $369 now $259 @ Amazon

Amazon 4-Series 43" Fire 4K TV: was $369 now $259 @ Amazon
Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer features like HDR support (HDR10/HLG) and Alexa integration (via the remote control). Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever. 

Samsung 43" Q60C 4K QLED TV: was $547 now $477 @ AmazonPrice check: $479 @ Best Buy

Samsung 43" Q60C 4K QLED TV: was $547 now $477 @ Amazon
If you're tight on space, the Samsung Q60C is a 2023 QLED TV that's available in a 43-inch size. The edge-lit TV offers HDR10+/HLG support, built-in Amazon Alexa, voice remote, Amazon Alexa/Google Assistant/SmartThings compatibility, and an auto gaming mode. (Gamers take note: This TV has a 60Hz panel and no HDMI 2.1 ports).
Price check: $479 @ Best Buy

50-59 inch

Vizio 50" 4K TV: was $319 now $223 @ Walmart

Vizio 50" 4K TV: was $319 now $223 @ Walmart
This Vizio TV packs a lot of features for a very affordable price. It offers built-in Chromecast, Dolby Vision/HDR10/HDR10 Plus/HLG support, and Apple AirPlay support. It also has three HDMI 2.1 ports and a low latency gaming mode, which makes it great for console gamers. (Just note that it sports a 60Hz panel). 

Hisense 50" U6HF 4K TV: was $499 now $299 @ Amazon

Hisense 50" U6HF 4K TV: was $499 now $299 @ Amazon
The Hisense U6H is an affordable Fire TV that offers top level performance. In our Hisense U6H review, we called it a stellar value and a budget TV that exceeds expectations. It offers Dolby Vision/HDR10/HDR10 Plus support, four HDMI 2.1 ports, full array local dimming, and built-in Google Assistant support/Alexa compatibility. 

TCL 55" Q6 4K QLED TV: was $449 now $369 @ AmazonPrice check: $369 @ Best Buy | sold out @ Walmart

TCL 55" Q6 4K QLED TV: was $449 now $369 @ Amazon
The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. In our TCL Q6 4K QLED TV review we called it a smart mid-tier pick for the price-conscious customer. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $369 @ Best Buy | sold out @ Walmart

Hisense 55" U6K Mini-LED 4K TV: was $579 now $447 @ AmazonPrice check: $449 @ Best Buy

Hisense 55" U6K Mini-LED 4K TV: was $579 now $447 @ Amazon
The Hisense U6K is the least-expensive Mini-LED TV we've seen and the best budget TV on the market. The Editor's Choice TV offers spectacular contrast while its quantum dot filter ensures well-saturated colors. It also offers HDR10/HDR10+/Dolby Vision/HLG support. Gamers take note that it has a 60Hz refresh rate and no HDMI 2.1 support, but its Mini-LED lighting still managed to make games pop. In our Hisense U6K review, we said "if you want the best bang for your buck, the Hisense U6K can't be beat."
Price check: $449 @ Best Buy

Roku TV 55" Plus Series 4K QLED TV: was $499 now $449 @ Best BuyEditor's Choice!Price check: $449 @ Amazon

Roku TV 55" Plus Series 4K QLED TV: was $499 now $449 @ Best Buy
Editor's Choice! The Roku Plus Series is an outstanding value. In our Roku Plus Series 4K QLED TV review, we said it offers a great smart interface, HDR color, and excellent sound at an affordable price. It features a QLED screen along with full array local dimming. You also get Dolby Vision/HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Gamers take note that while it's reliable for casual play, you only get a 60Hz screen and no HDMI 2.1 support. 
Price check: $449 @ Amazon

Sony Bravia 55" X80K 4K TV: was $699 now $648 @ Amazon
The Sony Bravia X80K TV was already an excellent entry-level model, and at this discounted price it's now an even better value for money. It packs solid picture quality with low input lag and an excellent Google TV interface. It's not an audio powerhouse, but it's an excellent pick if you're looking for a large TV at a relatively modest price. In fact, we named it one of the best budget TVs you can buy right now.
Price check: $649 @ Best Buy

Sony Bravia 55" X80K 4K TV: was $699 now $648 @ Amazon
The Sony Bravia X80K TV was already an excellent entry-level model, and at this discounted price it's now an even better value for money. It packs solid picture quality with low input lag and an excellent Google TV interface. It's not an audio powerhouse, but it's an excellent pick if you're looking for a large TV at a relatively modest price. In fact, we named it one of the best budget TVs you can buy right now.
Price check: $649 @ Best Buy

Samsung 55" Q80C QLED TV: was $1,199 now $997 @ Amazon
The Q80C is part of Samsung's 2023 range of QLED 4K TVs. Delivering bright visuals and strong contrast, this QLED TV offers full array local dimming, HDR Plus/HLG support, Dolby Atmos audio, and built-in Amazon Alexa. (There's also support for Google Assistant and Samsung SmartThings). Plus, the TV is decked out with a 120Hz refresh rate and four HDMI 2.1 ports.
Price check: $999 @ Best Buy

Samsung 55" Q80C QLED TV: was $1,199 now $997 @ Amazon
The Q80C is part of Samsung's 2023 range of QLED 4K TVs. Delivering bright visuals and strong contrast, this QLED TV offers full array local dimming, HDR Plus/HLG support, Dolby Atmos audio, and built-in Amazon Alexa. (There's also support for Google Assistant and Samsung SmartThings). Plus, the TV is decked out with a 120Hz refresh rate and four HDMI 2.1 ports.
Price check: $999 @ Best Buy

60-75 inch

Vizio 65" 4K TV: was $528 now $348 @ Walmart

Vizio 65" 4K TV: was $528 now $348 @ Walmart
This Vizio TV packs a lot of features for a very affordable price. It offers built-in Chromecast, Dolby Vision/HDR10/HDR10 Plus/HLG support, and Apple AirPlay support. It also has a low latency gaming mode that makes it great for console gamers. 

Onn 75" 4K Roku TV: was $498 now $448 @ Walmart

Onn 75" 4K Roku TV: was $498 now $448 @ Walmart
The Onn 75-inch 4K Roku TV merits a mention in our TV deals guide because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more. 

Insignia 75" F30 4K Fire TV: was $599 now $519 @ Best Buy

Insignia 75" F30 4K Fire TV: was $599 now $519 @ Best Buy
The Insignia F30 is one of the best TVs under $500. However, despite its price it still features HDR10 support, DTS Studio sound, and it comes with an Alexa-enabled voice remote, which lets you control it with the sound of your voice. This 75-inch model is slightly over $500, but a steal at its new discounted price. 

Samsung 75" 4K TV: was $749 now $549 @ Best Buy

Samsung 75" 4K TV: was $749 now $549 @ Best Buy
If you want a big TV without a big price tag, this 75-inch Samsung is definitely worth a look. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls, and you'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the Smart TV features you'd expect. Avid console gamers take note: It has a 60Hz panel and just two HDMI ports. This TV is a Best Buy exclusive.

LG 70" 4K TV: was $648 now $558 @ WalmartPrice check: sold out @ LG

LG 70" 4K TV: was $648 now $558 @ Walmart
Finding a name-brand 70-inch TV at this price point is very rare. However, Walmart currently has the LG UQ70 series TV on sale for $498. Aside from its giant screen, it features LG's a5 Gen5 AI Processor for upscaling regular content to 4K. You also get HDR10/HLG support and built-in support for Google Assistant, Amazon Alexa, Apple AirPlay, and HomeKit.
Price check: sold out @ LG

TCL QM8 75" Mini-LED TV: was $1,398 now $1,198 @ WalmartPrice check: $1,198 @ Amazon

TCL QM8 75" Mini-LED TV: was $1,398 now $1,198 @ Walmart
The QM8 is one of TCL's top TVs, leveraging some awesome specs for a well-rounded experience few can complain about. It offers a 120Hz refresh rate for impeccable gaming, up to as much as 240 via VRR, in tandem with both DTS Virtual: X and Dolby Atmos support. It also comes with WiFi 6 and Google TV OS, so all of your favorite content can be found and played straight from the device. In our TCL QM8 Mini-LED TV review, we said it's one of the brightest TVs we've tested and a great value.
Price check: $1,198 @ Amazon

80 inch+

Hisense 85" A7 4K TV: was $899 now $749 @ Best Buy

Hisense 85" A7 4K TV: was $899 now $749 @ Best Buy
It may be the least-expensive 85 incher we've seen, but the Hisense A7 still packs a ton of noteworthy tech. This Best Buy exclusive features HDR 10/Dolby Vision support, built-in Google Assistant, Chromecast, DTS Virtual: X support, and four HDMI ports. There's also a sports mode that automatically adjusts the TV to optimize sports content. That means motion is smoother and color is adjusted for the best sports experience possible. 

Samsung 85" 4K TV: was $1,299 now $999 @ Best Buy

Samsung 85" 4K TV: was $1,299 now $999 @ Best Buy
If you want a big TV for the game, this 85-inch Samsung set is definitely worth a look. And it's just been reduced in price in Best Buy's March Madness TV deals event. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you'd expect.

TCL 98" S5 4K Google TV: was $2,498 now $1,998 @ WalmartPrice check: $1,999 @ Best Buy | $1,998 @ Amazon

TCL 98" S5 4K Google TV: was $2,498 now $1,998 @ Walmart
TV deals rarely get bigger than this. If you have the space (and budget), the 98-inch TCL S5 is $1,998 right now. It comes with Google TV (one of the best smart platforms) built in and a native 120Hz refresh rate. You also get Dolby Vision/HDR 10/HDR10+/HLG support and four HDMI ports (two HDMI 2.1 ports).
Price check: $1,999 @ Best Buy | $1,998 @ Amazon

Streaming services

Max: up to 45% off all plans @ Max$69 for the plan with ads$104 for no ads$140 for the 4K ad-free plan

Max: up to 45% off all plans @ Max
For new, existing, or returning customers, Max is taking up to 45% off all plans when you opt to pay for the full year upfront. After discount, you'll pay $69 for the plan with ads ($5.83/month), $104 for no ads ($8.75/month), or $140 for the 4K ad-free plan ($11.67/month). This is not only a rare deal, but one of the best Max deals we've ever seen. Note: Max will stream all the 2024 NCAA Division I Men's Basketball Championship live games and studio coverage. Deal ends April 9.

Sling TV: 50% off first month @ Sling

Sling TV: 50% off first month @ Sling
Sling TV is an affordable live TV service that offers flexibility and lots of customization. For a limited time, new Sling subscribers get 50% off their first month. You can sign up for Sling Orange ($40/month) or Sling Blue ($45/month) — or a combination of both packages ($60/month). After discount, prices for the first month are $20, $22, or $30, respectively. In our Sling TV review, we called the Editor's Choice service a cheap and flexible option for cord-cutters. Note: Sling TV nets you three of the four March Madness channels in the Sling Blue package. 

When is March Madness 2024

The NCAA tournament for March Madness 2024 started with the First Four games on March 19. The Final Four will be played in Phoenix, AZ starting April 6. The NCAA championship game will then be played on Monday, April 8 at State Farm Stadium in Glendale, Arizona.

Do TVs go on sale for March Madness? 

Retailers from Best Buy to Walmart offer steep March Madness TV sales in celebration of the big games. To be fair, TV sales can be found year-round. However, March through April see an extra spike in discounts as retailers offer enticing deals to get consumers to upgrade to a new TV in time for the games. You'll typically find the best March Madness TV sales on big-screen sets (55 inches and above) with prices as low as $299. 

What are the top TVs for March Madness?

When it comes to sports, you want a TV with top motion processing. Ideally, that means a TV with a 120Hz refresh rate. That allows fast-action scenes to look smooth and unblemished on your TV. Two of our favorite picks include the Hisense U8K Mini-LED and the LG C3 OLED. Check out our guide to the best TVs for March Madness for more recommendations. 

Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.