ChatGPT could soon get ads — here’s what we know

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There's no help from an adblocker either

ChatGPT chatbot AI from Open AI
(Image credit: Shutterstock)

ChatGPT could soon change forever, at least to the free version of the AI platform. That is according to one of the leading heads of Open AI, who recently made a statement regarding the future of ChatGPT, primarily regarding revenue sourcing.

One of the major points of contention for many people is the increase in ads. We have seen the number of ads on YouTube increase, while at the same time clamping down on adblockers. We have also seen an increase in apps that simply bombard the user with ads. However, while ads might be annoying, they are a proven source of revenue, which is why OpenAI is considering the option.

ChatGPT app on iPhone

(Image credit: Shutterstock)

Considering OpenAI's CEO generally dislikes ads it is surprising to see this option being considered. However, Friar does state in the interview that if Open AI goes ahead with the plan then it will carefully consider when and where it places ads. However, it's worth noting that, according to Android Authority, OpenAI is hiring advertising talents from Meta and Google which indicates that plans are in motion.

Tom's Guide AI Editor Ryan Morrison put this move into context: "The free version of ChatGPT has been getting more of the features previously only available to people paying $20 per month for Plus. This includes Advanced Voice mode and search. The latter is particularly important as OpenAI tries to take on Google in its largest business area but running AI models isn't cheap, so ad revenue could help to offset the cost while still keeping features freely available."

The company could soon see an increase in subscribers thanks to Apple. In an upcoming update for iOS 18 will reportedly begin to promote ChatGPT Premium in the Apple settings app. There is also rumor circulating that Open AI is considering higher-priced subscription tiers in the future.

If Open AI can integrate ads well enough that they aren't a hindrance then I see no issue with the idea. However, if you find the idea to be deplorable then we have a list of some of the best ChatGPT alternatives.

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Josh Render
Josh Render
Staff Writer

Josh is a staff writer for Tom's Guide and is based in the UK. He has worked for several publications but now works primarily on mobile phones. Outside of phones, he has a passion for video games, novels, and Warhammer.