Sony: Stringer Takes Over Presidency

10:40 AM - February 27, 2009 - By Jane McEntegart - Source : Tom's Guide US

Sony Chairman and CEO, Howard Stringer, reportedly has plans to implement a company-wide reorganization including shifting around top executives at the company.

In a move that comes all too soon after Yahoo! Chief Carol Bartz pulled a similar reorganization of top dogs, PCWorld reports Stringer will take on the title of President of Sony, as well as retain his current titles of Chairman and CEO. Current president Ryoji Chubachi will step down and assume the role of Vice-Chairman, assisting Stringer in safety, quality and environmental issues.

The electronics business will be reorganized to two main divisions: the Networked Products and Services Group, which will combine Sony's PlayStation games console, Vaio PCs, Walkman products, new mobile products and Sony Media Software and Services (which develops a common service platform across Sony products); and the New Consumer Products Group, bringing the company’s Bravia TV, digital imaging, home audio and video businesses together.

Networked Products and Services will be run by Kaz Hirai, who currently runs the PlayStation group and New Consumer Products will be run by Hiroshi Yoshioka, currently in charge of the company's TV business. Vaio leader, Yoshihisa Ishida, will take Yoshioka’s old position. Aside from his new role, Yoshioka will also oversee the Semiconductor and Component Business Group.

Stringer remained optimistic about the drastic changes that he has made to the company. "The changes we're announcing today will accelerate the transformation of the Company that began four years ago," he said in a statement. "They will now make it possible for all of Sony's parts to work together to assume a position of worldwide leadership and, together, achieve great things."

Read the full story on PCWorld.

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Comments

bustapr 02/27/2009 5:07 PM

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-1

Since when can a white man take total control over a japanese company and change everything to make the hardware giant look so small.

Pei-chen 02/27/2009 5:10 PM

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Nissan is headed by an Arab.

bustapr 02/27/2009 5:23 PM

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But that arab is actually doing good things for nissan (nissan rouse is a masterpiece) and making it bigger. This guy is doing shit for sony.

4c1dr41n 02/27/2009 7:52 PM

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Let's hope this means more AAA titles for my PSP.

sandmanwn 03/01/2009 6:48 PM

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given a white man named MacArthur rebuilt the Japanese economy your insight is rather narrow. what difference does the color of his skin mean either way. idiot.

tenor77 03/02/2009 4:02 PM

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They need to do something.

Quote :Current president Ryoji Chubachi will step down and assume the role of Vice-Chairman, assisting Stringer in safety, quality and environmental issues

Quote :And I said, I don't care if they lay me off either, because I told, I told Bill that if they move my desk one more time, then, then I'm, I'm quitting, I'm going to quit. And, and I told Don too, because they've moved my desk four times already this year, and I used to be over by the window, and I could see the squirrels, and they were married, but then, they switched from the Swingline to the Boston stapler, but I kept my Swingline stapler because it didn't bind up as much, and I kept the staples for the Swingline stapler and it's not okay because if they take my stapler then I'll set the building on fire...