Google Supposedly Testing Same-Day Delivery Service

The New York Times reports that Google is currently testing a same-day delivery service in San Francisco. The company is one of many working to offer same-day delivery including Amazon, eBay, and Walmart, seemingly trying to drive out local retailers who don't have the resources to compete.

According to the report, employees and friends affiliated with the company can reportedly purchase a product using their phone or computer, and have it delivered directly to their homes "in a matter of hours". Two unnamed sources briefed on the service told the paper that at least one national apparel chain is involved.

The paper's sources also claim that Google doesn't intend to manage its own warehouses. Instead, the search engine giant is teaming up with retailers and delivery companies to provide the actual groundwork. Several San Francisco retailers – some of which are national chains – are already participating in Google's program, they said.

Google is reportedly moving to a same-day service to prevent Amazon from stealing its business. As it stands now, retail ads are a huge portion of Google's business, but consumers are swarming to Amazon to shop for products, bypassing those money-generating ads. What also doesn't help is that Amazon offers a yearly-subscription service that provides free two-day shipping – just imagine that becoming same-day delivery.

The New York Times speculates that the move also bridges the digital and physical sectors so that Google can better understand and profit from mobile ads. When consumers use their PC to shop, Google and advertisers know when a user clicks on an ad, and then visits or purchases a product on another website. On the mobile front, Google loses that customer when they look up a product on their phone, and then walk into a physical retailer to purchase the item.

But by offering same-day delivery using a smartphone, Google can keep track of the user while pocketing the money generated from the mobile ads. A Google spokesman, Nate Tyler, declined to comment, the paper said.

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  • While impressive if it can be done on the scale they want, the only way you could get me to use it is when I either CANNOT get it locally and need it the same day, or if it is cheaper then gas to go to a store to get the same item in the same amount of time, I see it being possible, but it wont be cheap for the consumer
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  • We ship it before you can say "Google"! In fact, we will teleport the goods to you!
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  • Wolley74While impressive if it can be done on the scale they want, the only way you could get me to use it is when I either CANNOT get it locally and need it the same day, or if it is cheaper then gas to go to a store to get the same item in the same amount of time, I see it being possible, but it wont be cheap for the consumer


    Don't forget counting the value of the time it takes to go to the shop.
    Example, I can spend an hour+ to drive to the local Supermarket for some shopping, or can place the order online and have it delivered. If you make more in an hour (and have your job schedule full) than they charge for delivery it makes a lot of sense to go for the delivery.
    Also cuts back on buying impulse items at the last moment before check out :)
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