Social junkies who love to share everything should get a kick out of a newly launched portal called PRSM. The new network flaunts itself as the one-stop depot of information for every Web surfing consumer that owns a smartphone, tablet, computer, TV and other gadgets. It's backed by well-known key partners such as Google, Facebook, Apple, Yahoo!, Skype and AT&T, and claims that users will find every person they've ever known within its virtual walls, even grandma.
That's a tall order, and seemingly kills the need for other networks like Schoolfeed, Classmates and whatnot, some of which charge a fee for access to other user information. However PRSM claims that users can share their content without having to see a single ad, and enjoy unlimited storage provided by the world's largest data center.
The social hub will supposedly keep track of all the user's purchases, internet searches, emails, blog posts and locations. The site will even silently track their favorite TV shows, the videos they have watched online, texts that have been sent and received via their mobile phone, and more. Talk about full coverage!
The new social portal is powered by what the company describes as the Titan Supercomputer that's capable of handling one quadrillion requests per second. Even more, the dedicated datacenter can store up to 5 zettabytes of information. That's a lot of space for users to store animated GIFs, photos, documents, music and whatnot. What seems to be missing here is the cost for this one-stop access to everything connected under the sun.
That said, interested social junkies wanting to share to their heart's content can click here to sign up, but be warned: it's a total farce.
Click on the "sign up now" button, and a pop-up window says that "there is already an account associated with this device and/or user." Click on the "call technical support" button, and the Electronic Frontier Foundation pops up with a report stating that a massive spying program has been exposed: PRISM. Oh so very, very clever.
"In light of recent events regarding the NSA’s sweeping data collection program, we put together a parody site that hopefully draws a laugh and some further attention to the issue," states DataCoup, the company behind the fake social website.
By now PRISM doesn't really need an explanation: it makes the government conspiracy theme in The X-Files seem more like a documentary (don't even get us started with the whole Area 51 denial). Since the NSA's PRISM program was exposed just months ago, a staggering amount of information regarding the secret tracking of Web surfers and device owners has been appalling. The linked EFF article only addresses the NSA's snooping of North American Verizon Wireless customers, and it's scary enough on its own.
"The National Security Agency (NSA) has collected the call records of every Verizon customer in America—millions upon millions of call records," the EFF states. "This includes every call made, the location of the phone, the time of the call, the duration of the call, and other 'identifying information' —for every single call made by a Verizon customer, regardless of whether they've ever been suspected of a crime."
Of course, according to the NSA, the press is just over-exaggerating. Yet documents reveal the NSA actually violated the Fourth Amendment thousands of times in a 12-month period.
As for what exactly DataCoup is all about, it's a marketplace that translates personal data into a form of currency that allows people to exchange it on a secure, open commercial marketplace that offers rewards. By using this service, people build relationships with merchants and discover new products and services.