Microsoft Refused to Sell Xbox 360s to Military

7:30 PM - February 9, 2010 - By Marcus Yam - Source : Tom's Guide US

This is why the U.S. Army isn't racking up the achievements.

It's no secret that the U.S. military uses game-like simulations in its training, which are currently being ran on PCs. What's interesting is that the U.S. Army approached Microsoft about using the Xbox 360 along with the XNA development platform but Redmond company declined.

Roger Smith, Chief Technology Officer, U.S. Army Program Executive Office for Simulation, Training and Instrumentation, explained why in an interview with TSJOnline.

"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000. They did not want to work with the military," Smith said, as he gave the three reasons from Microsoft why it wouldn't sell the Xbox 360 to the U.S. Army. "Number one, when they sell an Xbox 360, they lose money. It costs more to make an Xbox 360 than to sell it in the store. The only way they make that revenue up is by kids going out and buying an average of 17 of those games a year. Their concern was that the military would develop a game for the Xbox 360 and buy thousands of the boxes and buy exactly one game for each of them."

Of course, that discussion was from 2006, when the manufacturing costs of the Xbox 360 were considerably higher than they are today.

"Their second concern was that the military could cause a shortage of Xbox 360s," Smith added.

He continued, "The third reason was around the question of, 'do we want the Xbox 360 to be seen as having the flavor of a weapon? Do we want Mom and Dad knowing that their kid is buying the same game console as the military trains the SEALs and Rangers on?'"

Being a platform holder, Microsoft must approve every piece of software that will run on the Xbox 360 – something the military wouldn't be able to get past.

"They said we will not give the military a license to burn a game that runs on the Xbox 360. So we’re not pursuing it at all because they won’t," Smith said.

Wired looked for a response from Microsoft and received a comment from its outside PR agency Edelman, saying that the Army "has multiple avenues to pursue building simulations. They can team up with a professional Xbox 360 publisher and development studio that have the expertise to assist them with development of a complex simulation."

The Microsoft response continued, "In fact, the Army has successfully done this in the past by working with publishers such as Ubisoft (’America’s Army’) and THQ (’Full Spectrum Warrior’). Or, if the Army prefers to build a simulation without engaging game development professionals, Microsoft has also enabled independent developers to create games for the Xbox 360 using the XNA Game Studio development tools, and deploy and play them on retail Xbox 360 consoles using an XNA Premium Creator’s Club membership."

This is just another example of the military looking to video game technology for its own purposes. The USAF employs a fleet of PlayStation 3 for their computation powers.

Comments

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zoemayne 02/10/2010 1:40 AM
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I had a thought a few days ago that Sony should stop selling PS3's to the gov. The gov sold ~8000 PS3's to the gov (the gov was buying them to save money on computing expenses) but Sony is loosing money cause they will make $0 profit from game sales from those sales. I think Sony may be still selling PS3's at a loss. Smart move on the goverments part. I think it was the department of Defense.

4745454b 02/10/2010 1:42 AM
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I laughed a bit at the reasons. Reason one is a joke, just charge more. This is the US gov, charge what you want. The second reason is possible, but a shortage can drive up hype so not a huge deal. Besides, your in the business to sell consoles, so sell them already. The third is also a joke. How many times have you been at a store and see clueless mom/dad buying a Teen/Mature game for their 12yo? Do you think these parents would have any clue what the US military uses to train their soldiers? Do you think they would even care? Sell them a console for whatever it costs plus X profit and offer it to them at that price. I bet they would have bit on that.

Ryun 02/10/2010 1:47 AM
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"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000"

Then you're doing it wrong.

Shadow703793 02/10/2010 1:50 AM
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Ryun :
"We wanted to get on to the Microsoft Xbox because it only costs $300, when a PC may cost $1,000"Then you're doing it wrong.


Agreed. A PC that could play most recent games (with a 5670/4670) can be built for $500. Also, assuming they will buy in bulk, the cost would be further decreased.

Antimatter79 02/10/2010 1:51 AM
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And just what is wrong with knowing that your child is using the device of choice for some of the country's finest men and women? They have no problem selling games based on martial combat, but the real military can't buy their consoles to hone their skills? typical nonsensical liberal drivel.

doc70 02/10/2010 1:52 AM
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The first reason, as well as the response from Microsoft, contain the real motive behind the decision; that is, Microsoft wants to make some money from this transaction. The key word is RETAIL Xbox consoles, as well as membership. With MS being the owner of the platform, I can not blame them for seeking a profit. The other two reasons invoked by the Army - and not confirmed by Microsoft - are just dust in the wind; they do not matter and I believe they don't exist (although, on second thought, there was a shortage of consoles when they first came out). Corporations live to make a profit (otherwise they would make no sense) and if you want to do business with them you have to give them at least a chance to do that. Even the Army spokesperson admitted that with their proposal there was a great chance that Microsoft would have lost on their bottom line.
Moreover, nowadays a PC with specs similar to an Xbox would probably be as expensive, if not even less so, than a console. Everybody knows bureaucracy is slow, but c'mon! This is 4 years later!

doc70 02/10/2010 2:02 AM
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[citation][nom]4745454b[/nom] Reason one is a joke, just charge more. This is the US gov, charge what you want.

Well, MS mentioned the RETAIL consoles would be acceptable, which makes me believe that the avenue was explored. Probably the Army offered to bay in bulk at low price/unit, which is OK if the seller makes a decent profit from each unit but not so when the retail cost barely covers the expense of manufacturing, not to mention an even lower bulk price. On top of that, the prospect of subsequently buying more retail games was almost zero, hence the huge negative balance on MS bottom line. It is not charity, after all...

doc70 02/10/2010 2:13 AM
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antimatter79 :
And just what is wrong with knowing that your child is using the device of choice for some of the country's finest men and women? They have no problem selling games based on martial combat, but the real military can't buy their consoles to hone their skills? typical nonsensical liberal drivel.



Troll...
Besides, MS never mentioned that as a reason. MS is a corporation, all they should care is their bottom line. They have to make a profit, and they were getting stiffed by the deal. The Army did not accept the options offered by MS, so deal was off.
Maybe Mr. Smith was a little disgruntled when the real deal was revealed and it did not turn out the way he was hoping. Even if the third reason existed (which i don't believe), what's wrong in having a different point of view? This is America and everybody is entitled to opinions.

tacoslave 02/10/2010 2:13 AM
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Shadow703793 :
Agreed. A PC that could play most recent games (with a 5670/4670) can be built for $500. Also, assuming they will buy in bulk, the cost would be further decreased.



I guess they buy their gaming pc's from dell. They should just let some guys with skil33zz build them pc's for cheap.

Anonymous 02/10/2010 2:39 AM
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MS's real concern was pissing off seals and rangers with RROD

belardo 02/10/2010 2:44 AM
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amarok 02/10/2010 2:45 AM
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Of course I would like a proved - and tested - killing machine that my child could play with.
It would be so cool to buy "approved killing machine by the military" and it comes with 3 snazzy camouflage colors, green, sand and ice.

I also look forward to pc-keyboards approved by the military, especially if it comes with a feature I've missed, namely that someone/something actually disappears in real life when I hit the DELETE button
:-)

tayb 02/10/2010 2:50 AM
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hakesterman 02/10/2010 3:04 AM
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They should buy Computers anyway, they don't get the Three Rings of Death Syndrome like a Crashbox 360 does and they run quiter and their also upgradeabe.


bin1127 02/10/2010 3:12 AM
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how many people buy 17 games a year? If that's the case MS will never get xbox to break even.

daship 02/10/2010 3:13 AM
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Either way MS makes money from the 360 or Windows on a PC. They can make more money from their OS then they can from actual hardware. Whats a disc cost to make? like $.05? Looks like a better bottom dollar to me.

TunaSoda 02/10/2010 3:15 AM
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zoemayne :
The gov sold ~8000 PS3's to the gov


Um, what?

otacon72 02/10/2010 3:24 AM
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tayb :
First off, you don't build PC's. You assemble them.




Build: "1 : to form by ordering and uniting materials by gradual means into a composite whole"

Assemble: "1 : to bring together"

Know what you're talking about before you slam someone else. They mean the same thing in context 99% of the time.

tarwe 02/10/2010 3:29 AM
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The RROD (Red Ring Of Death) is -NOT- a weapon.

idlerp 02/10/2010 3:39 AM
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Antimatter79 :
And just what is wrong with knowing that your child is using the device of choice for some of the country's finest men and women? They have no problem selling games based on martial combat, but the real military can't buy their consoles to hone their skills? typical nonsensical liberal drivel.



Factor in the cost of operating systems and someone to build and maintain all those systems and the price goes up. 360 is a bad example, but usually consoles have fewer hardware and software problems than PC's. Having previously done IT in the Army I can tell you soldiers really like to abuse the heck out of issued PC's.

Honis 02/10/2010 3:44 AM
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I'm glad MS refused to sell them to the militery. It would have been used by one party or other to "prove" the incompetence of contracting projects when they all RRoD. Before anyone says "warranty" you must realize the military can not send them in until doing so was funded (re-boxing them still cost man hours.) Isn't the government awesome?

darthbane1138 02/10/2010 3:49 AM
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palladin9479 02/10/2010 3:51 AM
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The US Military (DoD) purchase large orders of PC's on a contractual basis. These systems come with an all inclusive 3 yr warranty, meaning if anything happens to them the company replaces the part or the system in its entirety. The DoD's IT guys have more important things to do then building / maintaining desktop PC's. This results in PC's have a price tag of about 50% higher then what a home user would pay, but they come with full support and gold support status.

If a system has a problem, we call Dell put in the system tag and our organization's code and the Dell technician comes out the next business day to replace the part and determine the cause of the problem. Its basically enterprise server level support for all the desktop systems. That being said, not all units are knowledgeable enough to actually know how to put in those work orders. Also the warranty is only good for 3yr's, afterwords the systems are supposed to be life cycled out (donated to schools / used in extremely low priority missions) for newer systems.

Anonymous 02/10/2010 3:57 AM
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First up to the people claiming you can get a more powerful PC for $500, we are talking about back in 2006, that certainly wasn't the case then.
Secondly, the army isn't 'kids in their bedrooms'. If they are going to assemble PCs from parts, someone has to do that. If they have to assemble thousands of them, then lots of people have to be paid to do that. That bumps the price up considerably, as does requisitioning all of the components instead of ordering a single item.
And yeah that is what the military needs, "some guys with skil33zz build them pc's for cheap".

darkknight22 02/10/2010 4:24 AM
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and in other news Sony came out and said "well don't mind if I do!"

micky_lund 02/10/2010 4:29 AM
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ahh...xbox 360...fail

porksmuggler 02/10/2010 4:45 AM
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tayb :
First off, you don't build PC's. You assemble them. The army isn't going to be custom assembling hundreds or thousands of desktops. Even if you want to assume they could or would the price you quoted was $200 more than the price of an Xbox 360. Why in the world would they pay $200 more so they can get the privilege of assembling them all themselves? Illogical.



That's funny, I've been building PCs for over 15 years, and yes dumb-ass, it's build. When you build a house, do you make the bricks, plywood, and nails on site? Build, construct, and assemble are all correct. By the way, it's PCs not PC's. Why would you also assume he meant custom built? The Army could easily purchase Xbox 360 comparable OEM BUILT PCs for $500 if the PC manufacturers weren't trying to milk a fat government contract. Of course, that's the real reason Microsoft refused the sale also.

zoemayne 02/10/2010 5:23 AM
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zoemayne :
I had a thought a few days ago that Sony should stop selling PS3's to the gov. *Sony sold ~8000 PS3's to the gov (the gov was buying them to save money on computing expenses) but Sony is loosing money cause they will make $0 profit from game sales from those sales. I think Sony may be still selling PS3's at a loss. Smart move on the goverments part. I think it was the department of Defense.


nebun 02/10/2010 6:08 AM
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christop 02/10/2010 6:31 AM
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they could buy bulk pc parts build nice systems for about 450 to 500 to train on.. Not a 1000..

Anonymous 02/10/2010 6:40 AM
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Soldier: This childs entertainment must be turned into a weapon before the japs do it.

Scientist: Yeah, that seems like the best thing to do.

... South Park :D


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