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Lycos to Return to Search Engine Business

By - Source: TNW | B 15 comments

Lycos once was one of the world's pre-Google big search engines next to Yahoo, Excite, HotBot and Altavista.

The last big news about Lycos happened a long time ago when rumors suggested that the company would be planning a merger to create an infrastructure information portal to compete with AOL-Time Warner and Excite@Home. Of course, that was when we all still believed that search engines would replace traditional media one day.

Today, Lycos is owned by India-based digital marketing company Ybrant Digital and includes a network of sites such as Gamesville.com, Tripod.com, Angelfire.com, and of course, Lycos.com. Ybrant CEO Rob Balazy recently shared plans that the company plans on returning to the search market with the idea to show content on the results page itself without requiring users to click away to other pages.

"In the coming year you will see us introduce a new proprietary search product," Balazy told The Next Web. "I don’t want to say too much about it as it’s still in the planning stage but we have a vision to merge the notion of a search-type activity with a curated content experience. […] We think the benefit to the consumer is huge. It removes the process of trial and error from clicking on search results and hitting ‘Back’ in the browser."

Balazy said that he does not intend to take on Google directly, which may be a dangerous strategy as the creators of Cuil had to find out. Still, Balazy said that Lycos wants "to the be the first place people think of when they want to do a search, or look for content or interact with the friends, business partners, peers and family."

 

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  • 0 Hide
    annymmo , December 30, 2012 6:07 PM
    Quote:
    we have a vision to merge the notion of a search-type activity with a curated content experience. […] We think the benefit to the consumer is huge.


    Like a walled garden then?
    Quote:
    It removes the process of trial and error from clicking on search results and hitting ‘Back’ in the browser."

    Seriously?
    That leaves me no choice:
    Ha ha haaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!
  • 1 Hide
    TunaSoda , December 30, 2012 6:11 PM
    "Lycos once was one of the world's pre-Google big search engines next to Yahoo, Excite, HotBot and Altavista."
    and DOGPILE! ;) 
  • -2 Hide
    knowom , December 30, 2012 6:46 PM
    Someone should really do a search engine similar to tumblr where you can just auto scroll through more search content as needed.
  • Display all 15 comments.
  • 4 Hide
    Anonymous , December 30, 2012 7:19 PM
    You mean like duckduckgo ?
  • 0 Hide
    computernerdforlife , December 30, 2012 8:15 PM
    AV was the shiznit.
  • 0 Hide
    lp231 , December 30, 2012 8:19 PM
    TunaSoda"Lycos once was one of the world's pre-Google big search engines next to Yahoo, Excite, HotBot and Altavista."and DOGPILE!


    Before Google came out, I used to use Hotbot and Altavista sometimes NorthernLight.
    Google came out in 1998, which is younger than other search engines. Here are some other search engine time lines.
    http://www.salientmarketing.com/seo-resources/search-engine-history/northern-light.html
  • 2 Hide
    tolham , December 30, 2012 10:54 PM
    [quotemessage] It removes the process of trial and error from clicking on search results and hitting ‘Back’ in the browser.[/quotemessage]
    google already does this.
  • -2 Hide
    tolham , December 30, 2012 10:54 PM
    ^quotefail.
  • 1 Hide
    hixbot , December 31, 2012 1:12 PM
    Has Lycos never heard of "open in a new tab"? Nobody clicks back anymore.
  • 0 Hide
    igot1forya , December 31, 2012 1:13 PM
    I'm tired of using search engines to get results.... I've started using siege engines instead.
  • -2 Hide
    Anonymous , December 31, 2012 4:52 PM


    dogpile
  • -3 Hide
    ibnmuhammad , December 31, 2012 9:12 PM
    People (particularly android fans) are quick to assert "Has Apple ever invented anything?".

    But a much more valid question is, Has Google ever invented anything?? Anything at all?

    People forget history quickly, yes Xerox invented the mouse and gui, but Apple created the first ever home desktop PC (and later the first laptop), which used the mouse as we know it today. Apple also invented, drop-drop, menu's, pointer, windows, etc - 10 years or so before Microsoft came an copied them (badly at first).

    Apple also recently invented Thunderbolt and previous Firewire (5 years before USB and twice as fast).

    People forget that some of the smartest engineers from Next, Intel/AMD/Xerox have/work for Apple including some clever CPU designers, best GUI engineers (Apple/Next), and of course designers.

  • 1 Hide
    razor512 , December 31, 2012 9:49 PM
    so they are going to try to compete against google, with a new search engine that uses a tarnished name.

    Imagine trying to compete with firefox by making a browser that is IE6 based and is called Hitler navigator.
  • 0 Hide
    ddpruitt , December 31, 2012 11:03 PM
    ibnmuhammadPeople (particularly android fans) are quick to assert "Has Apple ever invented anything?".But a much more valid question is, Has Google ever invented anything?? Anything at all?People forget history quickly, yes Xerox invented the mouse and gui, but Apple created the first ever home desktop PC (and later the first laptop), which used the mouse as we know it today. Apple also invented, drop-drop, menu's, pointer, windows, etc - 10 years or so before Microsoft came an copied them (badly at first).Apple also recently invented Thunderbolt and previous Firewire (5 years before USB and twice as fast).People forget that some of the smartest engineers from Next, Intel/AMD/Xerox have/work for Apple including some clever CPU designers, best GUI engineers (Apple/Next), and of course designers.


    Apple fail, particular since the facts are ALL wrong. So wrong in fact it's not even funny.
  • 1 Hide
    k7mm , January 1, 2013 4:04 AM
    ibnmuhammadApple also recently invented Thunderbolt


    Like others have stated, your facts are way off.

    Like this gem, apple did not invent thunderbolt, it was in development for years by Intel. Apple basically bought an exclusivity rights agreement, so only apple could use it on their brand of computers. Much like At&t had with the first iPhones.

    It is sad because much like firewire, apple serial port, and even to a part scsi. These peripheral connections were almost exclusively Apple at first....so one could saying Apple.....where peripheral connectors go to die.
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