Source: Tom's Guide US | Keywords: iPhone, Apple, RIM, HTC, Smartphone | Themes: Smartphones, Business, 3GSM
Thanks to the iPhone, Apple rules the world... or at least, consumes half the worldwide mobile data traffic.
If the current statistics concerning worldwide iPhone data consumption is correct, then there's a good reason why AT&T's non-iPhone subscribers are pulling hair and teeth in frustration. A recent report from AdMob (PDF) indicates that Apple's iPhone consumes more than 50-percent of all mobile traffic globally. That's more than Symbian, Android, RIM, and Windows Mobile-based devices combined.
The report also details rival mobile consumption, reporting that Android grew from 17-percent to 20-percent in October thanks to the sales of HTC models. RIM saw a slight plunge in mobile traffic, dropping from 14-percent to 12-percent. The Palm Pre WebOS took the biggest hit during October, free-falling from 10-percent to a meager 5-percent.
Despite the release of Motorola's Droid and Verizon's attempt to make it the "iPhone killer," the report indicates that the overall race within the States resides between Apple, RIM, HTC, and Palm. Apple took a larger chunk of mobile traffic shares in the UK, commanding a whopping 74-percent compared to September's 71-percent share.
Despite Apple's dominance, the report focuses on the model distribution of Blackberry and android platforms. Apparently, 63-percent of Blackberry-related traffic stemmed from the Curve, Bold, and Tour models in October. HTC dominated the Android platform, as Motorola didn't release the Droid smartphone until the first week in November.
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... prob because the iphone has no wi-fi.
... prob because the iphone has no wi-fi.
It has wifi, but iphone uses are generly stuck all teenagers or people who think its the best thing out and dont know how to turn off wifi
I Can't wait until the real GPHONE!
mcreskiller sounds as if your a little jealous. LOL i think the numbers speak for themselves, the iphone is a good phone. I have had all sorts of phones, about every three months i don't like my phone, or i get tired of it.. Not with the iphone i enjoy such a seamless piece of technology. Also besides this report is only done via third party requests, it might not be accurate.
It has wifi, but iphone uses are generly stuck all teenagers or people who think its the best thing out and dont know how to turn off wifi
lol. The ignorance and stupidity exhibited by some commenters on this site is truly hilarious.
Regardless of what you think about Apple or the iPhone any reasonable person would admit that the iPhone has one of the best or THE best mobile browsing experiences available. Perhaps that is why it has so much internet traffic???
It only consumes half the traffic that Admob (an adserving site for 15k websites apparentely) serves ads to. In addition Admob serves ads directly into iphone apps.
One other thing, the data only refers to requests from smartphones (e.g. not wap only phones). Their (Admob) data states ALL smartphones account for 44.4% of traffic (so iphone would account for 50% of Admob requests out of 44.4% mobile traffic).
I think the headline is misleading and the data skewed (again). You make your minds up on the accuracy of this...
^^ The above is not a critism of Admob or Apple, it is aimed at Toms for their Daily Mail style journalism
Maybe because of all those apps that are being constantly downloaded? How much of that traffic is actually text messaging and phone calls?
I can see this being a major problem if true. Well at least to the companies (and the subscribers to those companies)that support the iPhone.
DROID DOES! Free yourself from iTunes.
50% of 44.4% = 22% of ALL mobile traffic so its NOT 50% its 22%, also 15,000 websites is no where near ALL websites on the internet, the dta is seriously misleading
world... oh well there are many countries with very few iphone users... it's meaningless unless you show us raw data
Sounds like we need to start building infrastructure for the express use of iphone customers. That'll shut em' up.
This is ridiculous reporting. The iPhone exists on really only 1 carrier's network. It might be consuming 50% of AT&T's bandwidth, but isn't touching any other carrier's bandwidth.
^^^
The report is referring to an amount of the total "used" bandwidth from all carriers that offer data or web access for smart phones, not the total "available" bandwidth.
Regardless of if or how the data is skewed, the the iphones rich browsing experience has to be half the story here.
AFAIK, RIM compresses received data a great deal, and WM to a lesser degree, but apple does not. MB for MB, iphone web pages are the same size as a desktop equivalent(correct me if I'm wrong). I dunno how efficient android or palms webOS are in comparison, but they havent been out in the wild long enough to put out high numbers worldwide, but give it time. Quite honestly Im surprised androids @20% already.
So for a rough example if bb's compresses incoming data 4x, then its 12%=48% pre-compression. Iphones just consume more data to do the same thing... one thing I dont know is if this data compensates for that.
Regardless of if or how the data is skewed, the the iphones rich browsing experience has to be half the story here. AFAIK, RIM compresses received data a great deal, and WM to a lesser degree, but apple does not. MB for MB, iphone web pages are the same size as a desktop equivalent(correct me if I'm wrong). I dunno how efficient android or palms webOS are in comparison, but they havent been out in the wild long enough to put out high numbers worldwide, but give it time. Quite honestly Im surprised androids @20% already. So for a rough example if bb's compresses incoming data 4x, then its 12%=48% pre-compression. Iphones just consume more data to do the same thing... one thing I dont know is if this data compensates for that.
Rim compresses data my ass. Iphone apps are compressed from the start, web page data does not use device specific compression so your argument is at best dumb. There is no raw video on the internet so that is compressed too, regardless of device.
The reason why Iphone users use it so much is because of the huge amount of data included in the data plan, so they don't worry about browsing, youtubing and downloading apps.
Probably because in the UK the phone companies are still shafting their customers with huge 3G data charges. Apple's exclusive deal forced O2 to provide flat-fee ("fair usage") data for iPhone users, so they're the only ones who can afford to use more than a few Mb...
Rim compresses data my ass. Iphone apps are compressed from the start, web page data does not use device specific compression so your argument is at best dumb. There is no raw video on the internet so that is compressed too, regardless of device. The reason why Iphone users use it so much is because of the huge amount of data included in the data plan, so they don't worry about browsing, youtubing and downloading apps.
Believe what you wish... I wouldnt bother with a data device if it werent for my unlimited mobile package. I used roughly 200-400MB/m when I was on a BB, and I average 1.5GB/m on WM accessing generally the same amount of content.
My provider (telus) wants me to go from my Unlimited-$15/m grandfathered data plan, to $25/m for 500MB if I want an iphone or any HSPA device. So your argument is lost on my personal experience as I would pay more for iphone data. In your defense, telus is unique in that respect as they did just get the iphone, but I digress.
I dont claim to know how, thats what RIM claims. Im just trying to explain what I see in laymans terms. But you can have rim compress your ass as much as you want with that lip of yours. You can disagree with my argument all you want, but clearly youre just looking to argue
Believe what you wish... I wouldnt bother with a data device if it werent for my unlimited mobile package. I used roughly 200-400MB/m when I was on a BB, and I average 1.5GB/m on WM accessing generally the same amount of content. My provider (telus) wants me to go from my Unlimited-$15/m grandfathered data plan, to $25/m for 500MB if I want an iphone or any HSPA device. So your argument is lost on my personal experience as I would pay more for iphone data. In your defense, telus is unique in that respect as they did just get the iphone, but I digress.I dont claim to know how, thats what RIM claims. Im just trying to explain what I see in laymans terms. But you can have rim compress your ass as much as you want with that lip of yours. You can disagree with my argument all you want, but clearly youre just looking to argue
Explain to me this brainiac, how in the world does a RIM device compress data, when that data is coming from a server on the net? What control does a stupid ass BB has over how a server transmits data? NONE.
If a web request is serviced by the BIS (owned by the carrier) or the BES (enterprise users) then the content is compressed before it is delivered to the user's BB. If the request goes through the BES it stills consumes carrier's bandwidth but the compression is performed by the enterprise's servers. Basically, if data traffic has to go through the cellular network it will default to be serviced by the BIS or the BES.
The last scenario is when the browser is configured as Hotspot (in your browser option). In this case, all data traffic goes through the WiFi connection and the content is not compressed.
You can still makes use of the BIS and BES through a WiFi connection and in this case the data will still be compressed.
@Smochina:
What part of "laymans terms" and "I dont claim to know how" did you not understand? Brainiac?! Gimme a break. I just think this is relevent to the story. I dont claim to know the whole downstream process of mobile data, Im regurgitating what Ive heard before, dont shoot the messenger. I dont live here, I just come to visit.
@the_ordinary_guy:
Thank you.
I thought BIS/BES might have something to do with data efficiency. I think ive made my point that Im not that in the know with BBs anymore... It has been a while since I went windows!
All this vitriol cause I was agreeing with everyone! This study/data is fishy
The reasons are a couple for this phenomena.
1. All the browsers on all the available phones, except for iPhone Safari, use the mobile versions of the websites by default. (There's also Opera, but it's not bundled with every phone out there. You need to pay for it. So, makes a very minor percentage)
2. The size discrepence between the mobile version of the site & the full site can be up to 1:100, depending on how "rich" the web site is.
3. To be honest, it's much easier to browse on iPhone Safari than on WM ie6 Mobile, or any other browser out there. Apple made it right, this time.