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Microsoft: No Gore or Sex in Windows Phone 7

- By - Source : Tom's Guide US

Sorry, no boobs and gore on that sparkly new Windows Phone 7 device.

Thursday Microsoft published the final version of its toolset and guidelines for developing Windows Phone 7 apps. The rules, located here in PDF format, seemingly take the same approach as Apple, making the platform restricted in regards to violence and sexual themes.

According to the guidelines, Microsoft will ban apps with images that are sexually suggestive or provocative (sexually provocative touching, bondage, masturbation, etc.), and with provocative images that reveal nipples, genitals, buttocks, or pubic hair. Apps also cannot depict or suggest prostitution, sexual fetishes, and more.

As for violence, WP7 apps must not have realistic or gratuitous violence including decapitations, impaling, gore, blood splatters, blood spurting, and blood pooling. Guns and weapons cannot be pointed toward the user and/or audience (there goes FPS games). Additionally, apps cannot contain strangulation/choking, people or creatures on fire, cruelty to animals, audio of humans or animals suffering--the list goes on.

Microsoft also wants to make sure developers understand that Windows Phone 7 isn't a clone of the iPhone. "If an application depicts any mobile or wired telephone, handheld PDA, or any other data and voice communicator, it must be either generic or a Windows Phone device," the company states.

To read the entire list of rules, download the PDF here--a final version of the WP7 toolset can be downloaded here. The Marketplace is scheduled to go live in "early October."

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leo2kp 09/17/2010 8:25 PM
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Moralsoft!

teaser 09/17/2010 8:26 PM
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Wow....it should be fun playing 70 different variations of bejeweled............

dman3k 09/17/2010 8:26 PM
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There goes the dream of Halo Reach Mobile...

isamuelson 09/17/2010 8:27 PM
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Wow. This pushes me towards Android all the more!

micr0be 09/17/2010 8:28 PM
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more reasons to stick to android

Stryter 09/17/2010 8:28 PM
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But I love... gore

Trashit 09/17/2010 8:30 PM
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So if you want the WP7 to be different than the iphone, what you don't do is copy/paste apple's app guidelines.

IMAC 09/17/2010 8:31 PM
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No more Strip Po... err.. gamble related apps!! for me :(

leadpoop 09/17/2010 8:35 PM
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They are trying there best to make sure no one buys a WM7 phone aren't they!! Oh well.

chickenhoagie 09/17/2010 8:35 PM
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c'mon microsoft..I thought windows was all about open sourceness..I watch porn on Internet Explorer all the time :(

okay maybe its not IE..but IE did let me download google chrome to watch porn :)

lp231 09/17/2010 8:38 PM
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insider3 09/17/2010 8:39 PM
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The rest of the phone features better make up for the lack of porn.

ulysses35 09/17/2010 8:44 PM
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I have issues with this just as much as I did when Apple announced no porn etc...

If you buy a phone from either party surely its upto the end use what they use it for ?

Can you imagine running Windows 7 on your PC and not being able to view whatever web pages you wanted ??

Does MS and Apple know that the vast majority of the internet is porn related in some way ??

distanted 09/17/2010 8:45 PM
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so expected a picture of Clinton and (Al) Gore beside this story...

TheKurrgan 09/17/2010 8:48 PM
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Well Microsoft just bowed out. I thought they'd have learned something from Apple. Part of the reason Android has had such great success is that its not over regulated by google. (The majority of its success however is due to its not being joined at the hip to AT&T and having only ONE manufacturer)
I was not very interested in the phone to begin with, but now Im sure i'll skip this flop.
Android FTW.

icepick314 09/17/2010 8:49 PM
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insider3 :
The rest of the phone features better make up for the lack of porn.



unless that app is for finding cheap $5 hookers, no feature or app makes up the lack of good ol' porn and violence on Win7 Phone...

guruofchem 09/17/2010 8:49 PM
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Well, M$ has pretty well guaranteed the swift, early, unlamented demise of WP7 - Android FTW!

mikem_90 09/17/2010 9:06 PM
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Maybe there are people who want those on their mobile? Maybe they don't WANT to be told what is acceptable?

Why does it seem the more adamant someone is against something, the more they are involved in using it? Like my friends who worked for the porn industry in Australia, who said, "Yep, several of those politicians have accounts with us." And the big anti-gay speakers who end up being caught on vacation with a 'rent-a-boy'?

Makes you wonder.

syrious1 09/17/2010 9:27 PM
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well now I'm not buying one, gg MS

eklipz330 09/17/2010 9:28 PM
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whatever happens to sex sells?

ud think a company that's after money would not care about morality. i mean didnt they just jack up the price for xbox live?

they shud take this stupid rule out and taut that sex and gore IS allowed. it shud bring a lot of horny followers from the iphone camp, but who cares as long as they're paying u rihgt? SMH at stupid business practices

sicundercover 09/17/2010 9:34 PM
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In Soviet Russia phone tells you what to watch, wait this isnt Soviet Russia. Is it?

tommysch 09/17/2010 9:36 PM
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No porn? MS just missed the boat...

RIP WM7

back_by_demand 09/17/2010 9:40 PM
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Of course, there are no restrictions on having a generic video player or picture viewer.
So...
The expandable memory card that Apple doesn't let you have, but WP7 does, will allow you to see as much smut, filth and dirty porn as you want on your WP7 device.
Me?
I'de rather not clog up my bandwidth downloading what may be rubbish porn, pre-downloaded spank-bank FTW!

nforce4max 09/17/2010 9:44 PM
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There went 90% of all the entertainment out there.

syrious1 09/17/2010 9:44 PM
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back_by_demand :
Of course, there are no restrictions on having a generic video player or picture viewer.So...The expandable memory card that Apple doesn't let you have, but WP7 does, will allow you to see as much smut, filth and dirty porn as you want on your WP7 device.Me?I'de rather not clog up my bandwidth downloading what may be rubbish porn, pre-downloaded spank-bank FTW!



Solid, thanks for the heads up

halls 09/17/2010 9:47 PM
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Bummer, missed an opportunity to be new and innovative, and use a rating system.

therealfly 09/17/2010 9:47 PM
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Microsofts old phone OS didn't have an app store. I had to install all my apps manually. So my questions is, will i be able to install apps that are not in the app store? Cuz if i can't, this phone is a no go in my book.

stm1185 09/17/2010 9:48 PM
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So no Duke Nukem for Windows phones, lame.

descendency 09/17/2010 9:49 PM
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stm1185 :
So no Duke Nukem for Windows phones, lame.


It might, but it will take as long to produce as it will for MS to change their mind.

hakesterman 09/17/2010 9:54 PM
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When you start controlling what content can be used on your devise, you start turning large masses of people away toward a different better product. Android..........

Anonymous 09/17/2010 10:00 PM
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Ah, they're going after that lucrative sexually-repressed, ultra-conservative, Puritanical-prude market I see.
Smart.

Enjoy your Tetris, WP7 users!