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Sharp's $31,000 60-inch Ultra HDTV Will Be Made-to-Order

By - Source: Wall Street Journal | B 11 comments

Despite its financial woes, Sharp is introducing a $30K Ultra HD TV in February.

The Wall Street Journal reports that Sharp recently introduced its most expensive TV to date: the 60-inch ICC Purios costing a hefty $31,283 USD (Y2,625,00). This high-dollar Ultra HD TV will be made-to-order, Sharp told the paper, and will be released first in Japan on February 20. Currently the company hasn't decided if it wants to sell it overseas.

According to the specs, the Ultra HD TV set will sport a 3840 x 2160 resolution, allowing it to display over 8 million pixels. The ICC Purios is also THX-certified, and provides four HDMI inputs, two USB ports, an Ethernet port, and Wi-Fi support. Other features include a 35-watt speaker system, a headphone jack, and multiple tuners so that users can record two programs simultaneously when using an external drive.

Back in October, the Consumer Electronics Association (CEA) announced that 4K HDTVs would be officially renamed Ultra High-Definition, or Ultra HD, going forward. The CEA’s Board of Industry Leaders unanimously voted to endorse the consensus opinion of CEA’s "4K" Working Group recommending the term "Ultra High-Definition" and related performance attributes.

"The name and related minimum performance characteristics are designed to help consumers and retailers understand the attributes of this next generation of superior television and display technology beginning to roll out this fall," the CEA stated.

Sharp's Ultra HD offering arrives as the Osaka-based company struggles to overcome "a cash crunch and continued losses from its mainstay operations." Earlier this month, Qualcomm said it is making an equity investment in Sharp Corporation, thus becoming a minority shareholder in Sharp. Qualcomm's equity investment will take place in stages and the consummation of the transaction is subject to certain contingencies.

Given Sharp's current financial troubles, it would seem insane that the company would offer an Ultra HD TV at such a high price. When asked about the consumer cost, a Sharp representative said that some customers are so conscious about the quality of images on their TV that they won't even consider the higher cost a problem.

“There may be other 4K TVs on the market, but our 4K TV offers images that are so realistic that viewers feel as if they were experiencing the scene in real life,”  a spokeswoman said.

Guess we'll find out at CES 2013 next month. Oh, and remember, it's Ultra HD, not 4K TV.

 

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  • 13 Hide
    gwellin , December 17, 2012 1:43 PM
    killeeeeerWho buys these things ?!


    I love you guys that are so ignorant on these products. We have already sold multiple Sony UHD monitors. You and your mother will never buy this and replace your 60" in your living room. That is not what they are developed for.

    Medical Industry and CAD's. 4k microscopes and high resolution 3D designs. $31k is very cheap in this market. The same people that purchase these monitors are the same people that purchased the first 100" Plasma monitors for $80k just a few years ago. When you have a $250k microscope a $31k display is cheap.
Other Comments
  • -5 Hide
    killeeeeer , December 17, 2012 1:36 PM
    Who buys these things ?!
  • 13 Hide
    gwellin , December 17, 2012 1:43 PM
    killeeeeerWho buys these things ?!


    I love you guys that are so ignorant on these products. We have already sold multiple Sony UHD monitors. You and your mother will never buy this and replace your 60" in your living room. That is not what they are developed for.

    Medical Industry and CAD's. 4k microscopes and high resolution 3D designs. $31k is very cheap in this market. The same people that purchase these monitors are the same people that purchased the first 100" Plasma monitors for $80k just a few years ago. When you have a $250k microscope a $31k display is cheap.
  • 0 Hide
    Parsian , December 17, 2012 3:34 PM
    I walked into Sony store in Vancouver and they had their version (70"+?) on display. Boy the image looked great on such gigantic screen :D  i cant imagine what HiVision 8K will look.
  • 1 Hide
    aoneone , December 17, 2012 3:47 PM
    Only 31,000 dollars? bah put me down for 2! ^_^
  • 0 Hide
    innocent bystander , December 17, 2012 3:48 PM
    You can lose a 0 off the end of that price in three years.

    IB
  • 4 Hide
    halcyon , December 17, 2012 3:56 PM
    To a lot of people $31,000 US is not a lot of money, believe it or not. I'm not one of those people though. There are a lot of very wealthy folks in the world, they're really not a rare as you may think.
  • 4 Hide
    killeeeeer , December 17, 2012 5:02 PM
    gwellinI love you guys that are so ignorant on these products. We have already sold multiple Sony UHD monitors. You and your mother will never buy this and replace your 60" in your living room. That is not what they are developed for.Medical Industry and CAD's. 4k microscopes and high resolution 3D designs. $31k is very cheap in this market. The same people that purchase these monitors are the same people that purchased the first 100" Plasma monitors for $80k just a few years ago. When you have a $250k microscope a $31k display is cheap.


    Well thanks, I really didn't know that but still that's very small portion
  • 0 Hide
    festerovic , December 17, 2012 8:10 PM
    The Sony one is cheaper at $20k and its 84"...
  • 0 Hide
    A Bad Day , December 17, 2012 8:52 PM
    killeeeeerWell thanks, I really didn't know that but still that's very small portion


    Yet a profitable portion. Intel makes a huge buck in the server market even though they sell a lot less than the regular consumer/enthusiast market.
  • 0 Hide
    bin1127 , December 18, 2012 2:00 AM
    If there were media or games that runs on 2160 I wouldn't mind at all. But until then it will only be hobby tech news to me.
  • 0 Hide
    Anonymous , December 18, 2012 2:49 AM
    What media is there that is available to play this resolution? Even 4 years ago in Canada HD TV was somewhat limited and Blu-Ray players were expensive.
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