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Report: 38 Million Americans Have Shopped From the Toilet

By - Source: CashStar | B 29 comments

Some people read or play games when conducting business in the bathroom while others are using the quiet time to hunt down a good bargain.

CashStar, a "digital gifting and incentive" company, reports that a large number of Americans shopping online are doing so while they're conducting other business in the bathroom.

The company said that it conducted a survey within the United States from November 6-8, 2012 among 2,104 adults ages 18 and older. The results showed that more than 38 million people – men more so than women – made purchases while sitting on the toilet.

The news shouldn't be surprising given that smartphones, tablets and handheld game players have seemingly replaced the more traditional book and newspaper stack.

"Smartphones and tablets have enabled consumers to shop and gift on-the-go in more ways and places than ever before," said David Stone, co-founder and CEO of CashStar. "The retailers who have been paying attention and catering to where and how consumers want to shop by mobile-optimizing their e-commerce sites and offering mobile eGift Cards will reap the rewards this holiday season and have a jump on the competition going into 2013."

Stone said that retailers using the CashStar platform – whose eGift Card website is optimized for mobile – have seen 3,700-percent more sales from mobile devices this year than retailers whose sites are not mobile-optimized. CashStar's study also showed that 17 million shopped from their mobile device while actually standing in the retailer's physical store.

According to the survey, more than four million Americans have shopped online while driving a car despite the danger. More than nine million Americans admitted they have secretly shopped while in a business meeting, and more then seven million Americans have filled their grocery and online shopping carts at the same time by doing so from their mobile device in the grocery store.

The study also showed that more west coasters indicated that they were inclined to bring physical and retail together than people in other regions of the country.

 

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Top Comments
  • 30 Hide
    Devoteicon , November 26, 2012 3:22 PM
    Tell us the truth, Kevin... You wrote this article while pooping, didn't ya?
  • 23 Hide
    smuggl3r , November 26, 2012 3:09 PM
    Very useful and informative content. The quality of articles at Tom's Hardware are at an all time high!
  • 21 Hide
    freggo , November 26, 2012 3:25 PM
    Buying crap while unloading crap.
    Sorry, could not help myself :-)
Other Comments
    Display all 29 comments.
  • 23 Hide
    smuggl3r , November 26, 2012 3:09 PM
    Very useful and informative content. The quality of articles at Tom's Hardware are at an all time high!
  • 17 Hide
    mi1ez , November 26, 2012 3:10 PM
    Slow news day?
  • 30 Hide
    Devoteicon , November 26, 2012 3:22 PM
    Tell us the truth, Kevin... You wrote this article while pooping, didn't ya?
  • 21 Hide
    freggo , November 26, 2012 3:25 PM
    Buying crap while unloading crap.
    Sorry, could not help myself :-)
  • 18 Hide
    Anonymous , November 26, 2012 3:31 PM
    Now that's multi-tasking...
  • 10 Hide
    jhansonxi , November 26, 2012 3:33 PM
    smuggl3rVery useful and informative content. The quality of articles at Tom's Hardware are at an all time high!
    Especially since there is no breakdown of which hardware and OS they used.
  • 8 Hide
    waxdart , November 26, 2012 3:37 PM
    Google knows too much.
  • 8 Hide
    mrmaia , November 26, 2012 3:50 PM
    LOL @ "while they're conducting other businesses in the bathroom". Dirty business I say :) 

  • 4 Hide
    Anonymous , November 26, 2012 4:02 PM
    How, just how does shopping on the crapper make news?
  • 5 Hide
    bigdragon , November 26, 2012 4:08 PM
    Garbage in, garbage out! I'm guilty of this.
  • 10 Hide
    blppt , November 26, 2012 4:17 PM
    DevoteiconTell us the truth, Kevin... You wrote this article while pooping, didn't ya?


    Post of the year! Bwahahahaha
  • 2 Hide
    dicfeynman , November 26, 2012 4:18 PM
    it is not long when there will be apps that will control the water jet washing your nether region hole (or holes to be politically correct),
    paid apps for bidets.
  • 1 Hide
    Star72 , November 26, 2012 4:26 PM
    Now knowing this information...my life is complete. ;) 
  • 2 Hide
    RADIO_ACTIVE , November 26, 2012 4:52 PM
    21.3 million used iOS while only 16.7 million used driod lol /jk
  • 1 Hide
    jhansonxi , November 26, 2012 5:06 PM
    dicfeynmanit is not long when there will be apps that will control the water jet washing your nether region hole (or holes to be politically correct), paid apps for bidets.

    Toto has a model with a wireless remote so I wouldn't be surprised.
  • -1 Hide
    mesab66 , November 26, 2012 5:24 PM
    Will ya keep quiet - i'm trying to concentrate!

    ok, where was I......

    eeauuuurgh.........milk

    aaargheu......wheetabix

    ghooeee........chocolate

    mmmmmmmmmmmmmmmmmmmmmeeargh..........carrots

    ghooar......more chocolate

    [courtesy flush]

    gneeeaaaaa........fuchs tripledrive supreme 2x12"
  • 5 Hide
    gilgamex , November 26, 2012 6:17 PM
    "The company said that it conducted a survey within the United States from November 6-8, 2012 among 2,104 adults ages 18 and older. The results showed that more than 38 million people – men more so than women – made purchases while sitting on the toilet." Where do they get off making such rash assumptions, they probably applied the percentage of people in this small group against the same percentage regarding the population of the USA which is horribly innacurate.
  • -1 Hide
    Dax corrin , November 26, 2012 6:20 PM
    Can't even escape the sore loser Repuglicans here...
  • 1 Hide
    JOSHSKORN , November 26, 2012 6:35 PM
    See, and this is why you need to opt out of Google tracing you. They know exactly where you are when you buy stuff, they know if you're taking a dump or not! Santa Claus has nothing on Google.
  • 1 Hide
    olaf , November 26, 2012 6:48 PM
    And this is a news worthy article on a tech site ...
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