Looks like Netflix's bet on original content paid off.
Not too long ago, Netflix was but a vehicle for other networks' content. Now, the company is churning out its own content with huge success. The streaming company this week received public recognition for its efforts with House of Cards and Arrested Development in the form of a whopping 14 Emmy nominations.
"We are overwhelmed with 14 nominations and honored by a warm welcome which confirms what we have always believed, that great television is great television regardless of where, when and how it is enjoyed," Ted Sarandos, Netflix Chief Content Officer, said yesterday. "We are so proud of our series creators and their groundbreaking work on 'House of Cards,' 'Arrested Development' and 'Hemlock Grove.'"
Really, it was House of Cards that cleaned up, taking home nominations for Outstanding Drama Series, Outstanding Lead Actress in a Drama Series (Robin Wright), and Outstanding Lead Actor in a Drama Series (Kevin Spacey). The show was also nominated for Outstanding Casting for a Drama Series, Outstanding Directing for a Drama Series, Outstanding Cinematography for a Single Camera Series, Outstanding Single Camera Picture Editing for a Drama Series, Outstanding Original Main Title Theme Music, and Outstanding Music Composition for a Series.
Meanwhile, Arrested Development was nominated for Outstanding Lead Actor in a Comedy Series (Jason Bateman), Outstanding Music Composition for a Series, and Outstanding Single Camera Picture Editing for a Comedy Series. Hemlock Grove took home nominations for Outstanding Special Visual Effects and Outstanding Original Main Title Theme Music.
According to the New York Times, this is the first time that series distributed via the Internet, not television, were nominated in top Emmy categories. The 65th Primetime Emmys will take place in September, in Los Angeles.